Core Viewpoint - The event "Yilu Zhunong, Tizhen Consumption" aims to promote rural revitalization by showcasing local agricultural products at highway service areas, enhancing consumer engagement and supporting farmers [1][5]. Group 1: Event Overview - The event was launched on August 27 at the Yibanshi Service Area, organized by various local government and business entities [1]. - The "Zhunong Market" featured a variety of local agricultural products, including fresh fruits and vegetables, tea, and specialty goods from across the province [2][3]. Group 2: Economic Impact - The service area transformation into a marketplace leverages high traffic to boost local economies, allowing farmers to access broader markets [5]. - The initiative is seen as a dual benefit, stimulating short-term consumption while providing long-term channels for quality agricultural products [5][7]. Group 3: Future Plans - The Fujian Rural Revitalization Promotion Association plans to deepen cooperation with the Fujian Highway Group to create diverse platforms for product promotion and brand awareness [5]. - The highway service areas will explore a "Service Area +" business model to enhance cultural and economic exchanges, making them comprehensive platforms for local products [7]. Group 4: Event Duration and Promotions - The market event will run until August 31, featuring various promotional activities to attract travelers and provide them with more value [8].