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用好四川文旅大IP 向世界“递名片”
Xin Lang Cai Jing· 2026-02-07 19:44
Core Viewpoint - The article discusses strategies proposed by representatives to enhance the international influence of cultural heritage sites in Sichuan, including Sanxingdui, Sansu Shrine, and the Li Bai Memorial Hall, by integrating traditional culture with modern expression and storytelling [7][8]. Group 1: Sanxingdui - Sanxingdui is recognized as a world-class cultural tourism IP, and there is a strong emphasis on increasing its international visibility through enhanced promotion and overseas exhibitions [9]. - The Sanxingdui Cultural Tourism Development Zone project is underway, covering 815 acres with a planned construction area of approximately 160,000 square meters, aiming to create a multi-faceted industry system combining culture, tourism, and commerce [9]. - The Sanxingdui Museum received over 6 million visitors in a year, and the cultural and creative sales exceeded 200 million yuan [10]. Group 2: Sansu Shrine - The Sansu Shrine has been actively working to enhance its international influence, with a focus on enriching its cultural content and modernizing the expression of Sansu culture [10][11]. - The shrine has organized over 30 high-quality exhibitions centered on Sansu culture during the 14th Five-Year Plan period and has hosted various cultural events to attract both domestic and international visitors [11]. - The local community is encouraged to engage with the Sansu culture, fostering a sense of identity among residents of Meishan [11]. Group 3: Li Bai Memorial Hall - The Li Bai Memorial Hall in Jiangyou City has seen a visitor count of 3.6 million in a year, indicating a strong interest in the cultural figure [12]. - There is a recognition that the international promotion of Li Bai's culture is still in its early stages, and there is a need for more proactive outreach and cultural exchange [12][13]. - Suggestions for attracting more visitors include optimizing exhibitions with advanced technology, developing emotionally resonant cultural products, and introducing interactive experiences to engage younger audiences [13][14].