Core Insights - The 10th anniversary celebration of "Honor of Kings" took place in Chengdu, marking its significant impact on the global mobile gaming landscape [1][4] - The event featured numerous celebrities and performances, emphasizing the game's cultural significance and community engagement [1][3] - "Honor of Kings" aims to expand beyond gaming into a comprehensive IP universe, including animation, music, and film [4][5] Industry Trends - The mobile gaming industry has shifted from "light casual" games to more immersive experiences, with "Honor of Kings" leading this transformation since its launch in 2015 [2][3] - The game has successfully integrated social features, achieving a record of 7.5 million daily active users (DAU) shortly after its release [3] - The game's DAU reached 139 million in 2025, while global monthly active users (MAU) surpassed 260 million, setting a new record for mobile games [6][7] Brand Collaborations - "Honor of Kings" has partnered with over 60 brands across various sectors, including fashion and beverages, to create co-branded products, enhancing its cultural relevance [7][8] - The collaboration with Estée Lauder targets a predominantly female audience, while partnerships with brands like iQOO focus on male gamers interested in esports [8] Cultural Impact - The game has become a significant cultural phenomenon in China, with its influence extending into tourism and local economies, as seen in the "Follow the Kings to Explore Chengdu" initiative [8][9] - "Honor of Kings" has launched over 50 skins related to traditional culture, appealing to younger audiences' desire for deeper cultural engagement [10][11] - The game is increasingly recognized as a vital part of China's cultural strategy, with educational initiatives and government support for the gaming industry [11]

日前，杭州图书馆电影分馆内，数十名小观众在动画电影《长安三万里》放映前，跟随电影分馆主 理人天明，逐句吟诵影片中出现的经典唐诗。这场由杭州图书馆电影分馆与动漫主题分馆联合推出的暑 期特别活动，通过诗词互动的方式，让孩子们在古典诗词朗诵中感受传统文化的生命力。 今年正值杭州图书馆电影分馆成立十周年。作为全国唯一一家以电影为主题的公共图书馆，该馆收 藏了大量影像资料、图书文献。十年来，这里从单纯的影像资料保存机构，逐渐发展为集观影、阅读、 教育于一体的复合文化空间。与此同时，杭州图书馆动漫分馆于今年4月在中国动漫博物馆四楼开辟了 专题阅览区，进一步拓展了公共文化服务的边界。此次两家特色分馆的合作，正是杭州公共文化空间探 索传统文化现代表达的一次生动实践。 当银幕亮起，电影中李白、高适等诗人的故事与孩子们刚刚朗诵的诗句一一呼应，抽象的文字在光 影中也鲜活起来。一位家长在活动后感慨："孩子平时背诗可能有点任务感，但今天不一样。在大银幕 前朗诵，让她觉得古诗是'活'的，是值得骄傲的事。" 在《长安三万里》放映前的互动环节，主理人天明选取了影片中出现的《黄鹤楼送孟浩然之广陵》 《出塞》《早发白帝城》等经典唐诗，带领现场的 ...

Core Points - Zhengzhou is actively promoting the integration of traditional culture with modern expressions through various cultural and tourism activities, showcasing its unique identity and heritage [1][2][4] - The city leverages its historical significance as a cradle of Chinese civilization, particularly through the "Yellow Emperor Culture," to enhance its cultural branding and attract tourism [3][4] - Zhengzhou's cultural initiatives include public lectures, exhibitions, and performances that engage the community and promote cultural education [8][9] Group 1: Cultural Activities and Events - A series of cultural and tourism events are being held in Zhengzhou, coinciding with International Museum Day and China Tourism Day, highlighting the city's commitment to cultural heritage [1] - The "When Shaolin Meets Angkor" cultural exchange event showcased martial arts and facilitated dialogue between ancient civilizations, enhancing Zhengzhou's global cultural presence [5][6] - The Zhengzhou International Shaolin Martial Arts Festival attracted participants from around the world, promoting the city's reputation as a "World Capital of Kung Fu" [6] Group 2: Cultural Heritage and Education - Zhengzhou's historical sites, such as the "Heaven and Earth in the Center" architectural complex, emphasize its role as a core area of Chinese civilization [3] - The city has established a robust public cultural service network, with numerous cultural centers and cooperative societies, benefiting over 2 million people [8] - Educational initiatives, including lectures by archaeological experts, have increased public awareness and appreciation of Zhengzhou's rich historical background [2][8] Group 3: Economic Impact and Cultural Branding - The development of cultural facilities and events has significantly boosted the local economy, with large-scale performances generating approximately 1 billion yuan in ticket sales in 2024 [9] - Zhengzhou's cultural branding efforts, encapsulated in the phrases "Heaven and Earth in the Center," "Hometown of the Yellow Emperor," and "Kung Fu Zhengzhou," are gaining recognition and enhancing the city's image [1][4] - The integration of cultural tourism and creative industries is a strategic focus for Zhengzhou, aiming to position the city as a national cultural center [4][9]