大同古都灯会始于2013年，现已成为当地推动冬季旅游的一项重点活动。大同市文旅集团相关负责人表 示，希望通过结合城墙遗产与现代光影技术，为游客提供一种观察古都的新视角，并在传承传统文化的 同时探索其现代表达。 2月10日 晚，大同古都灯会在大同古城永泰门广场启动。中新社记者 胡健 摄 2月10日 晚，大同古都灯会现场，一条鳌鱼彩灯在古城内"巡游"。中新社记者 胡健 摄 中新社山西大同2月10日电 (记者 胡健)山西大同古都灯会10日晚在大同古城永泰门广场启动，全长7.2公 里的城墙首次被全线点亮，古都大同正以一场灯会迎接农历马年，重塑北方古城冬季游。 大同古都灯会以"万马齐鸣中国年·风起东方耀大同"为主题，46组大中型彩灯沿城墙分布，形成一条蜿 蜒的光带。在沿用彩灯裱糊工艺的同时，还引入3D浮雕、数字交互等现代手法。非遗工匠打造的一座 高22米的"天马"造型，让北魏战马在科技中"复活"。 内容上，灯会试图平衡历史、民俗与当代话题。既有呈现云冈石窟、北魏碑刻等本地文化元素的灯组， 也有呼应农历马年的生肖主题设计，同时还加入了关于绿色能源的展示。 本次灯会设置"万象迎春""南来吉兆""西聚祥光""北承嘉运"和"东 ...

院研究员三星堆博物馆学术馆长罗石芊 摄 雷雨省人大代表四川省文物考古研究 徐丽省人大代表三苏祠博物馆研究员受访者 供图 长罗石芊摄 代表委员支招：让三星堆出海、三苏祠扩圈、李白"跳"出历史书 坐拥三星堆、三苏祠等众多文化旅游大IP，四川如何将传统文化融入现代表达，讲好名人、名城的故 事，让千年文脉可触可及，进一步扩大国际影响力？华西都市报、封面新闻记者对话省人大代表、四川 省文物考古研究院研究员、三星堆博物馆学术馆长雷雨，省人大代表、三苏祠博物馆研究员徐丽，省政 协委员、江油市李白纪念馆馆长丁颖。 季度外宣+外展 提高三星堆海外影响力 "四川有三星堆、九寨沟、大熊猫等世界级的IP，发展文旅产业有得天独厚的资源优势，我们一定要用 好这几个大IP，加快文旅发展的节奏来带动四川的经济发展。"雷雨说。 要扩大三星堆的国际影响力，目标已定，如何落实到实践层面？雷雨坦言，虽然目前三星堆已在国内家 喻户晓，但在海外的影响力仍有很大提升空间。雷雨建议："一方面要加大三星堆在海内外的宣传力 度，讲好三星堆和古蜀文明故事，另一方面，在不影响博物馆日常展览的前提下，筛选富余文物海外巡 展，逐步提高三星堆的海外影响力。" 近年来，三 ...

1月24日，游客从故宫文创空间内走出。 近日，故宫博物院携手中国奥委会官方合作伙伴李宁创办的全 新的故宫文创特色展示空间在御花园扮戏楼亮相。这是继中国国家队故宫文创空间后，故宫打造的第二 个与体育运动结合的展示空间，以"守护中国文化"为主题场景，借科技、创新与拼搏精神融合之力，推 动传统文化现代表达。 新华社记者 金良快 摄 1月24日，游客在故宫文创空间内选购商品。 近日，故宫博物院携手中国奥委会官方合作伙伴李宁创办 的全新的故宫文创特色展示空间在御花园扮戏楼亮相。这是继中国国家队故宫文创空间后，故宫打造的 第二个与体育运动结合的展示空间，以"守护中国文化"为主题场景，借科技、创新与拼搏精神融合之 力，推动传统文化现代表达。 新华社记者 金良快 摄 1月24日，游客在故宫文创空间内选购商品。 近日，故宫博物院携手中国奥委会官方合作伙伴李宁创办 的全新的故宫文创特色展示空间在御花园扮戏楼亮相。这是继中国国家队故宫文创空间后，故宫打造的 第二个与体育运动结合的展示空间，以"守护中国文化"为主题场景，借科技、创新与拼搏精神融合之 力，推动传统文化现代表达。 新华社记者 金良快 摄 来源：新华网 ...

Group 1 - The Palace Museum has launched a new cultural and creative space in collaboration with Li Ning, integrating traditional culture with modern expressions through technology and innovation [1][4] - The new space features a co-branded series that incorporates elements from the Palace Museum's artifacts, allowing consumers to experience Eastern aesthetics through wearable products [3][4] - The collaboration between the Palace Museum and Li Ning began in 2019, aiming to present cultural symbols through everyday products, and will expand with a focus on cultural IP development and experiential innovation [4] Group 2 - The new cultural space is located in the Imperial Garden and is the second area to combine sports with cultural exhibitions, following the previous collaboration with the national team [1][4] - The partnership will also feature a dedicated exhibition area at the "China House" during the Milan Winter Olympics in 2026, highlighting the ongoing commitment to cultural exchange [4]

Core Viewpoint - The recent release of the animated short series "Chinese Strange Tales 2" on Bilibili has garnered significant attention, achieving over 17 million views in its first week and a total of 440 million views by January 7, showcasing the strong market appeal and emotional resonance of contemporary expressions of traditional culture [7]. Group 1: Cultural Significance - The success of "Chinese Strange Tales 2" is attributed to its ability to blend traditional cultural elements with contemporary themes, reflecting societal realities and resonating with modern audiences [8]. - The series continues the legacy of Chinese animation, which has evolved over 40 years, from the foundational work "The Book of Heaven" in 1983 to the current series, illustrating a clear dialogue between traditional culture and modern contexts [10]. Group 2: Artistic Innovation - The creators of "Chinese Strange Tales 2" have effectively integrated traditional art forms such as ink painting and paper-cutting with modern technologies like 3D animation and motion capture, creating a unique audiovisual experience that appeals to both classical and contemporary tastes [8]. - The series employs innovative sound design, enhancing the viewing experience and encouraging audiences to engage deeply with the content, reflecting a shift towards immersive storytelling in animation [9]. Group 3: Industry Development - The "Strange Tales Universe" has expanded its IP value with the upcoming film "Wang Wang Mountain Little Monster," which continues the themes of growth and self-realization, resonating with younger audiences [11]. - The animation industry in China is experiencing unprecedented growth, supported by policies, talent development, and collaborative efforts across the industry, exemplified by initiatives like Bilibili's "Seeking Light Plan," which has funded 316 university projects [12][13].

Core Insights - The construction of a culturally strong nation by the end of 2025 is guided by precise policy direction and vibrant innovative practices, creating a path that balances contemporary significance with public welfare [1] Group 1: Cultural Welfare Initiatives - The "Our Chinese Dream - Culture into Thousands of Homes" initiative launched in Ganzhou, Jiangxi, marks the beginning of grassroots cultural welfare activities for the year, featuring high-quality performances [2] - The "Rural Cultural Revitalization Plan" is being fully implemented, with ongoing activities such as traditional opera performances and intangible cultural heritage workshops deeply rooted in local communities [2] - Innovative integration models, such as the "Cultural Night School" in Suzhou offering 108 courses in community business districts, and the establishment of 100 park libraries in Shenzhen, are creating multifunctional public cultural spaces [2] Group 2: Modern Expression of Traditional Culture - Traditional festivals like Spring Festival and Dragon Boat Festival are revitalized through creative activities and social media, transforming from mere rituals to participatory cultural practices among the youth [3] - The "Guochao" trend has expanded from consumerism to aesthetic orientation and cultural identity, influencing various sectors including fashion, home decor, and film, showcasing the younger generation's conscious recreation of Eastern aesthetics [3] - Technology plays a crucial role in activating tradition, with examples like VR technology for restoring murals and AI systems generating personalized paper-cut portraits, making traditional culture interactive and experiential [3] Group 3: Cultural Export and Global Influence - The "Thousand Sails Going to Sea" initiative by the Ministry of Commerce supports the upgrade of cultural exports from single product output to a systematic dissemination of value and industrial ecology [3] - Successful cultural exports like the animated film "Ne Zha" and the game "Black Myth: Wukong" highlight the global market appeal of traditional cultural IPs, demonstrating their strong attraction [3] - A comprehensive export matrix encompassing official and grassroots efforts, classical and trendy elements, and content and products is forming, enhancing the international influence of Chinese culture and injecting robust cultural momentum into high-quality development [3] Group 4: Integration of Culture and Tourism - The integration of culture and tourism is becoming a key engine for cultural prosperity and economic growth, with policies in regions like Fujian and Guangdong fostering new consumption scenarios and identifying cultural tourism as a pillar industry [4] - Innovative examples include the "Su Super" league in Jiangsu, which creates a fusion ecosystem of events, IP, and consumption, and the rise of "reverse tourism" directing visitors to small towns and rural areas for immersive experiences [4] - Digital cultural stations like "Taiwen Station" in Taizhou utilize AR and AI technologies to revitalize historical districts, showcasing the potential of technology in enhancing cultural experiences [4] Group 5: Cultural Development and Public Engagement - By 2025, the construction of a culturally strong nation aims to transform grand narratives into tangible public experiences, ensuring that development benefits every ordinary person [4] - The increase in cultural venues and activities reflects a growing cultural consciousness and confidence among the populace, rooted in and serving the people, fostering a shared cultural development path [4]

Core Insights - The 10th anniversary celebration of "Honor of Kings" took place in Chengdu, marking its significant impact on the global mobile gaming landscape [1][4] - The event featured numerous celebrities and performances, emphasizing the game's cultural significance and community engagement [1][3] - "Honor of Kings" aims to expand beyond gaming into a comprehensive IP universe, including animation, music, and film [4][5] Industry Trends - The mobile gaming industry has shifted from "light casual" games to more immersive experiences, with "Honor of Kings" leading this transformation since its launch in 2015 [2][3] - The game has successfully integrated social features, achieving a record of 7.5 million daily active users (DAU) shortly after its release [3] - The game's DAU reached 139 million in 2025, while global monthly active users (MAU) surpassed 260 million, setting a new record for mobile games [6][7] Brand Collaborations - "Honor of Kings" has partnered with over 60 brands across various sectors, including fashion and beverages, to create co-branded products, enhancing its cultural relevance [7][8] - The collaboration with Estée Lauder targets a predominantly female audience, while partnerships with brands like iQOO focus on male gamers interested in esports [8] Cultural Impact - The game has become a significant cultural phenomenon in China, with its influence extending into tourism and local economies, as seen in the "Follow the Kings to Explore Chengdu" initiative [8][9] - "Honor of Kings" has launched over 50 skins related to traditional culture, appealing to younger audiences' desire for deeper cultural engagement [10][11] - The game is increasingly recognized as a vital part of China's cultural strategy, with educational initiatives and government support for the gaming industry [11]

Core Insights - The event at Hangzhou Library's film branch showcased a unique blend of traditional culture and modern engagement through poetry recitation before the screening of the animated film "Chang'an 30,000 Li" [1][2] - The collaboration between the film branch and the animation branch represents an innovative approach to public cultural services, aiming to express traditional culture in contemporary ways [1] Group 1: Event Details - The event featured dozens of young viewers reciting classic Tang poetry, guided by the branch manager Tianming, creating an interactive cultural experience [1] - The Hangzhou Library film branch, established ten years ago, has evolved from a mere archival institution to a multifaceted cultural space that integrates viewing, reading, and education [1] Group 2: Cultural Impact - The poetry recitation included famous works such as "Sending Off Meng Haoran to Guangling" and "Early Departure from Baidi City," enhancing the children's engagement with traditional literature [1] - Parents noted that the experience made poetry feel "alive" and instilled a sense of pride in their children, contrasting with the usual task-oriented approach to learning poetry [2]

Core Points - Zhengzhou is actively promoting the integration of traditional culture with modern expressions through various cultural and tourism activities, showcasing its unique identity and heritage [1][2][4] - The city leverages its historical significance as a cradle of Chinese civilization, particularly through the "Yellow Emperor Culture," to enhance its cultural branding and attract tourism [3][4] - Zhengzhou's cultural initiatives include public lectures, exhibitions, and performances that engage the community and promote cultural education [8][9] Group 1: Cultural Activities and Events - A series of cultural and tourism events are being held in Zhengzhou, coinciding with International Museum Day and China Tourism Day, highlighting the city's commitment to cultural heritage [1] - The "When Shaolin Meets Angkor" cultural exchange event showcased martial arts and facilitated dialogue between ancient civilizations, enhancing Zhengzhou's global cultural presence [5][6] - The Zhengzhou International Shaolin Martial Arts Festival attracted participants from around the world, promoting the city's reputation as a "World Capital of Kung Fu" [6] Group 2: Cultural Heritage and Education - Zhengzhou's historical sites, such as the "Heaven and Earth in the Center" architectural complex, emphasize its role as a core area of Chinese civilization [3] - The city has established a robust public cultural service network, with numerous cultural centers and cooperative societies, benefiting over 2 million people [8] - Educational initiatives, including lectures by archaeological experts, have increased public awareness and appreciation of Zhengzhou's rich historical background [2][8] Group 3: Economic Impact and Cultural Branding - The development of cultural facilities and events has significantly boosted the local economy, with large-scale performances generating approximately 1 billion yuan in ticket sales in 2024 [9] - Zhengzhou's cultural branding efforts, encapsulated in the phrases "Heaven and Earth in the Center," "Hometown of the Yellow Emperor," and "Kung Fu Zhengzhou," are gaining recognition and enhancing the city's image [1][4] - The integration of cultural tourism and creative industries is a strategic focus for Zhengzhou, aiming to position the city as a national cultural center [4][9]