Group 1 - The event "Self-Media V Release" was launched in Chengdu, focusing on the theme of empowering urban governance and development through the self-media industry [1] - Self-media is playing an increasingly critical role in reshaping the value of urban economy, culture, and livelihood, acting as a "city co-creator" [1][3] - Local content creators are essential in promoting new consumer brands, helping them transition from regional to national recognition through continuous "content ignition" [3] Group 2 - Self-media serves as a "connector" in cultural heritage, revitalizing the contemporary value of cultural IP, exemplified by the promotion of the Sanxingdui archaeological discoveries [3] - The collaboration between cultural institutions and content creators has transformed Sanxingdui from a static archaeological find into a dynamic cultural IP with significant public influence [3] - Self-media acts as a catalyst for positive interaction between the government and the public, illustrated by the "3 Yuan Breakfast Challenge" in Chengdu, which led to improved visibility of affordable services and influenced subsequent livelihood policies [3]