Global Market Overview - In Q3 2025, global smartphone shipments are projected to reach approximately 310 million units, reflecting a year-on-year growth of 2.4% [1] - Key growth markets include India and the Middle East, with mid-range models like Samsung's A0/A1 series and Xiaomi's REDMI A series performing particularly well due to their cost-effectiveness [2] - Samsung's global shipments in Q3 2025 are estimated at 58 million units, up 1.8% year-on-year, while Apple's shipments are around 53.2 million units, increasing by 1.6% [3] Domestic Market Insights - In the domestic market, smartphone shipments are expected to decline by 1.0% year-on-year in Q3 2025, totaling approximately 68 million units [4] - Apple is the only top-five brand to achieve growth in the domestic market, with shipments of about 10.6 million units, driven by the iPhone 17's competitive pricing and upgrades [5] - Vivo's domestic shipments are around 11.8 million units, showing a decrease of 7.8% year-on-year, while Huawei's shipments are approximately 10.5 million units, also reflecting a decline [5] Future Market Outlook - Rising storage costs are expected to impact smartphone demand and configurations, leading to extended replacement cycles for consumers [6] - The global smartphone shipment forecast for 2025 is approximately 1.194 billion units, representing a slight increase of 0.8% year-on-year, while domestic shipments are projected at 282.4 million units, a 0.3% increase [7]