Core Viewpoint - The pricing strategy for the REDMI K90 series has faced criticism due to significant price differences between versions, particularly for the 12GB+512GB model, which has led to a price adjustment to address customer concerns [1][3][5]. Pricing and Product Details - The REDMI K90 series includes two models: K90 and K90 Pro Max, with initial prices set at 2599 yuan and 3999 yuan respectively [5]. - The pricing breakdown for the K90 series is as follows: - 12GB+256GB version: 2599 yuan - 16GB+256GB version: 2899 yuan - 12GB+512GB version: 3199 yuan - 16GB+512GB version: 3499 yuan - 16GB+1TB version: 3999 yuan - The price difference between the 12GB+256GB and 12GB+512GB versions is 600 yuan, which has raised concerns among users regarding the value proposition of the higher storage option [5]. Company Response - Xiaomi's President, Lu Weibing, acknowledged the disappointment from users regarding the pricing and attributed the high costs to increased upstream supply chain pressures, particularly in memory storage [3][5]. - In response to customer feedback, Xiaomi decided to reduce the price of the 12GB+512GB version by 300 yuan during its first month of sales, bringing the price down to 2899 yuan [3][5]. - Xiaomi's founder, Lei Jun, also supported this explanation, linking the pricing issues to rising memory costs [3].

Core Points - The Redmi K90 series was launched on October 23, with the 12+256GB version priced at 2599 yuan and the 12+512GB version at 3199 yuan, leading to discussions about the high price difference for the additional storage [1][4] - Xiaomi's smartphone division president, Lu Weibing, acknowledged customer disappointment regarding the pricing and announced a price reduction of 300 yuan for the 12GB+512GB version during its first month of sales, bringing the price down to 2899 yuan [1][4] - CEO Lei Jun emphasized the impact of rising memory costs on pricing and expressed hope for consumer understanding regarding the company's pricing strategy [1][3][4] Pricing Strategy - The initial pricing for the Redmi K90 series has sparked significant consumer feedback, particularly regarding the 12+512GB version's price [1][4] - The decision to reduce the price of the 12GB+512GB version reflects the company's responsiveness to consumer demand and feedback [1][4] - The company cited global supply chain pressures and increased storage costs as factors influencing the pricing strategy [1][4]