Core Viewpoint - KATE, a classic makeup brand under Kao Group, will officially close its Tmall and Douyin flagship stores on April 1, 2026, due to strategic upgrades and business adjustments [3][6][12]. Summary by Sections Store Closure Announcement - KATE has announced the closure of its Tmall flagship store, effective April 1, 2026, as part of a strategic upgrade and business layout adjustment [6][12]. - The brand has provided clear arrangements for consumer rights, including refund processes for unused balance and points, which must be claimed by March 31, 2026 [4][6]. Consumer Rights and Services - Customers can place valid orders until 5:00 PM on March 31, 2026, and will continue to receive after-sales services, including a 7-day return policy, until April 30, 2026 [4][7]. - Customer service will remain available until April 30, 2026, for inquiries and support regarding existing orders [7]. Brand Background and Market Position - KATE was established in 1997 and is known for its high cost-performance ratio, being recognized as a pioneer in affordable Japanese cosmetics [10]. - The brand has a significant online presence, with 2.3 million followers on Tmall, making it the largest online platform for KATE [8]. Future Brand Strategy - Kao Group's decision to close the Tmall flagship store is part of a broader strategic adjustment, focusing on high-end product development and optimizing business resources [12]. - The overseas flagship store will continue to operate on Tmall, allowing consumers to purchase KATE products through that channel [12].