智通财经编辑 | 楼婍沁 服装品牌已鲜少能像在电视时代时那样，凭借一则广告带来讨论度。柒牌在最近做到了。 过去几个月，这个老牌男装在全国多地高铁站投放广告，海报上七位世界冠军品牌代言人一字排开，其上赫然写着"穿柒牌，有气派"六个大字。整张海报设 计难说有美感可言，但的确让人忍不住多看上两眼，甚至不少网友主动拍下分享到社交平台，称其"让人两眼一黑""真的绷不住"。 智通财经记者 | 朱咏玲 柒牌过去的营销广告和IP形象 而那句至今仍在使用，且被大肆推广的广告语"穿柒牌，有气派"也被指是刻意追求谐音而缺乏说服力。尤其在粤语地区，由于"柒"在粤语中为粗口，这句广 告语也常被粤语区网友当作笑话来看。 社交平台上对柒牌广告的讨论 这不是柒牌第一次被"吐槽"广告丑。最近两年，柒牌还曾用大红萝卜造型来推广其萝卜裤产品，以及推出虚拟代言人"柒先生"和卡通IP"柒先生家族"，这些 都曾招来争议，被认为有损品牌调性。 柒牌不公布其营收规模，但从门店数量来看，其在男装行业里属于头部梯队。据联商网此前发布的"2023年度男装连锁品牌TOP20"榜单，柒牌当年门店总数 达3500多家，仅次于海澜之家的6006家，而利郎、九牧王、七匹狼 ...

（来源：六安新闻网） 转自：六安新闻网 正文：2026年1月，国内知名影像品牌松典（SONGDIAN）正式宣布，签约著名演员蒋欣为品牌形象大 使。此次合作，不仅是松典品牌形象的一次重要升级，更是品牌战略迈入新阶段的标志性事件。作为国 货影像品牌的创导者，松典始终秉承"科技创新、质量至上"的核心价值观，致力于为全球消费者提供高 颜值、高性价比的数码影像产品。选择与演技备受认可的蒋欣携手，象征着品牌对"真实力"的追求—— 既需要演员于镜头前诠释生活的深度与真实，也需要影像设备在幕后精准、可靠地记录每一份精彩。这 是一场关于"记录"与"表达"的实力派双向奔赴。 者的飞跃 松典的成长轨迹，清晰勾勒出一个国货品牌从崛起、深耕到引领的飞跃之路。回顾品牌发展历程：2021 年荣膺"京东最佳新锐品牌"并实现国货相机品牌销量第一；2022年挺进京东数码相机类全球品牌销售排 名前三；2023年，入选"品牌强国优选工程"电子数码行业成员单位；至2025年，松典接连荣获"中国品 牌500强""广东知名品牌"荣誉。近期，松典品牌创始人赵坤典更荣获"1688十大商业领袖"荣誉，进一步 彰显了其在商业领域的影响力与领导力。这一系列里程碑， ...

东方金诚表示，未来将以品牌升级为引擎，持续推动企业文化软实力转化为市场竞争优势与发展动能，与各界一道共同推 动中国信用评级事业的高质量发展。 （编辑 张伟） 本报讯 （记者韩昱）12月16日，《证券日报》记者获悉，东方金诚国际信用评估有限公司举行全新企业形象识别系统 （VI，下同）发布会，正式向外界展示品牌形象的全面战略升级。东方金诚党委书记、董事长崔磊出席并致辞。 崔磊在发布会上表示，品牌是企业的形象与灵魂。作为国有信用评级机构，东方金诚肩负服务国家战略、维护金融安全、 提升评级话语权的时代使命。此次VI焕新不仅是视觉表达的迭代，更是一次深层次的品牌战略升级，是公司积极响应国家品牌 强国战略、全面提升核心竞争力的重要举措。在金融强国建设的新阶段，品牌已成为企业连接市场、服务国家的重要桥梁。 发布会上，东方金诚党委副书记、总经理张晟宣布，公司全新品牌标识系统正式发布并投入使用。据介绍，此次品牌焕新 是东方金诚长期战略规划的重要组成部分。公司在推进视觉体系创新的同时，持续加强品牌资产保护与系统化管理。截至目 前，东方金诚已成功注册包括全新标识在内的95项商标，公司IP形象也已完成著作权登记，为品牌可持续发展构建 ...

2025年10月9日，中国黄金珠宝行业领军企业老凤祥（股票代码：600612）宣布一项重大战略举措：入 股德国奢华品牌迈巴赫奢侈品亚太公司，并同步获得其多元生活产品系列在上海的独家经营权以及亚太 的非独家经销权。这一合作不仅标志着老凤祥首次跨界进军高端奢侈品领域，更被视为其品牌战略升级 的关键一步，旨在通过入股国际顶级奢侈品牌拓展快速增长的高端消费市场。此举将加速老凤祥从传统 黄金珠宝商向多元化奢侈品集团的转型，为中国品牌迈向高端化与国际化树立新标杆。 老凤祥与迈巴赫奢侈品亚太有限公司签署《战略合作协议》 迈巴赫作为德国汽车巨头梅赛德斯-奔驰旗下的奢华品牌，象征着尊贵身份与匠心传承，其产品线涵盖 高端汽车、皮具和配饰，在全球奢侈品市场享有盛誉。此次战略合作，意味着老凤祥将与迈巴赫奢侈品 共同推进其旗下高端产品在亚太市场的品牌推广、渠道建设及客户运营工作，为双方创造深度协同效 应。 深度剖析：品牌战略转型的核心引擎 从单一黄金珠宝商升级为聚合奢侈品品类的高端消费生态构建者，老凤祥实施这一战略的关键点在于通 过与迈巴赫奢侈品的合作进入高端奢侈品消费赛道，聚焦"资源整合与品牌升维"，具体表现在品牌形 象、市场扩容、 ...

证券时报记者注意到，得力该门店内随处可见各种IP联名产品，其中今年爆火的"哪吒"IP元素尤其浓 厚。今年8月，得力集团曾宣布，与电影《哪吒之魔童闹海》联名合作，公司也成为《哪吒之魔童闹 海》首家文具品牌独家授权合作伙伴。 今年8月，全国工商联发布的"2025中国民营企业500强"榜单显示，得力集团以460.1亿元营收入围该榜 单，位列榜单第270位，较2024年排名提升33位。公司同时跻身"2025中国制造业民营企业500强"，排名 第193位。 位于上海市静安区的静安大悦城，是上海"二次元地标"之一。在大众过往印象中，文具店大多"小而 精"，得力集团为何要在此开设一家规模达1500平方米的店铺？ 得力集团执行总裁陈雪强11月29日在开业仪式上表示，公司选择在上海静安大悦城开设这家规模空前的 文具体验店，并非一次简单的渠道扩张，而是得力品牌战略升级的一次重要实践。 "这是我们在新零售时代与用户深度连接、建立情感共鸣的关键一步。这里不仅仅是一个销售场所，更 将是一个沉浸式的文具体验空间、一个品牌与用户的直接对话窗口、一个得力创新成果的集中展示阵 地。"陈雪强表示。 占地面积达1500平方米，汇集上万款文具，IP ...

Core Insights - Deli Group has opened its largest stationery flagship store, "deli world," in Shanghai, covering an area of 1,500 square meters and featuring over ten thousand products, including student stationery, premium stationery, and IP collaboration items [1][2] Group 1: Store Opening and Strategy - The flagship store is located in Shanghai's Jing'an Joy City, a prominent "2D landmark" in the city, and represents a significant strategic upgrade for the Deli brand rather than just a channel expansion [2] - The store aims to create an immersive stationery experience, serving as a direct communication platform between the brand and consumers, showcasing Deli's innovative products [2] Group 2: Product Offerings - The store features a variety of IP collaboration products, prominently including items related to the popular "Nezha" IP, with Deli being the exclusive stationery brand partner for the film "Nezha: The Devil's Child" [2] - Other notable IP products include "Time Agent" and "Self-Mocking Bear," which have garnered attention, particularly among younger consumers [2] - Deli also showcases its "black technology" stationery products, which include advanced writing instruments and art supplies, such as the "Hexagonal Warrior" pen and liquid silicone gel pen [3]

Core Insights - Deli World, a flagship store of Deli, opened in Jing'an Joy City, Shanghai, covering 1,500 square meters and offering a wide range of products including student stationery, premium stationery, IP stationery, and lifestyle goods, making it the largest stationery complex in China [1] - The store targets the growing demand for IP consumption among younger consumers, particularly Generation Z, by featuring popular IP collaborations such as Nezha and Water Pig stationery, emphasizing personalized expression and emotional connection [1] - Deli's Executive President, Chen Xueqiang, stated that the opening of this large-scale store is part of a strategic upgrade for the Deli brand, focusing on immersive experiences and becoming a trendy gathering place [1] Business Structure - Beyond its core stationery business, Deli has expanded into emerging business segments such as digital printing, premium tools, B2B, and IP cultural products, which have become significant growth drivers for the company [2]

Core Viewpoint - The company "October Rice Field" has announced multiple personnel adjustments, including the appointment of Guo Hong as an independent non-executive director candidate, which has drawn attention due to her connections with Wahaha Group [1][3][5]. Personnel Adjustments - The company plans to abolish the supervisory board and transfer its responsibilities to the audit committee, pending shareholder approval [3]. - Non-executive director Chang Bin resigned due to personal work commitments, and supervisor chairman He Yang will resign effective November 10, 2025, while continuing as HR director [3]. - Guo Hong, with over 25 years of investment management experience, has been nominated as an independent non-executive director candidate [5]. - The company appointed Zhi Qiang as CFO, effective November 10, 2025, who has over 20 years of experience in capital markets and corporate management [3][5]. Company Background - October Rice Field was established in 2011, focusing on pre-packaged high-quality rice, grains, beans, and dried goods, primarily leveraging online channels for growth [9]. - The company completed a 300 million yuan A-round financing in 2020 and has since gone public on the Hong Kong Stock Exchange in October 2023 [9][11]. Financial Performance - The company reported revenues of 4.53 billion yuan, 4.87 billion yuan, and 5.75 billion yuan for 2022, 2023, and 2024, respectively, with net losses of 560 million yuan and 64.86 million yuan in 2022 and 2023 [11]. - In 2024, the company turned a profit with a net income of 200 million yuan [11]. Strategic Upgrade - October Rice Field is transitioning from a "kitchen staple enterprise" to a "family food innovation enterprise," focusing on high-end rice and expanding its product range to include snackable corn products [13]. - The company is diversifying its sales channels, collaborating with over 40 e-commerce platforms and various supermarkets, while also expanding into instant retail channels [15]. - Recent financial data indicates a shift in revenue sources, with online sales decreasing and offline sales increasing, reflecting the effectiveness of the channel transformation [15].

Core Viewpoint - Zhejiang Red Dragonfly Footwear Co., Ltd. is focusing on brand transformation and expansion into new product categories to enhance its market presence and appeal to younger consumers [2][3]. Financial Performance - In the first three quarters of the year, the company achieved a revenue of 1.505 billion yuan and a net cash flow from operating activities of 97.16 million yuan, indicating a positive cash flow trend [2]. Brand Strategy - The company is celebrating its 30th anniversary by repositioning itself as a "leisure fashion footwear lifestyle brand," aiming to enhance product comfort and style for consumers [2]. - A significant event was held in August to showcase this new brand positioning, emphasizing the launch of products that cater to the needs of younger consumers [2]. Marketing and Engagement - The company’s president, Qian Fan, has increased participation in live-streaming e-commerce, conducting nearly 40 live sessions in the past two months, which has significantly boosted his personal brand and the company's visibility on platforms like Douyin [3]. - This strategy is part of a broader brand upgrade aimed at bridging the gap between traditional brands and younger consumers, enhancing brand recognition [3]. Product Expansion - Red Dragonfly is officially entering the bag market, aiming to provide consumers with a one-stop solution for footwear and bags [2]. - The company is building a diverse brand matrix that includes Red Dragonfly, Red Dragonfly KIDS, and GONGJI to meet the personalized and situational needs of different consumer groups [3].

Investment Rating - The investment rating for Anker Innovation (300866) is not explicitly stated in the provided documents, but the overall performance and growth indicators suggest a positive outlook for the company. Core Insights - Anker Innovation reported a revenue of 21.019 billion yuan for the first three quarters of 2025, representing a year-on-year increase of 27.8%. The net profit attributable to shareholders was 1.933 billion yuan, up 31.3% year-on-year, while the net profit excluding non-recurring items was 1.483 billion yuan, reflecting a 13.8% increase [1][2]. - The company achieved a revenue of 8.152 billion yuan in Q3 2025, marking a 19.9% year-on-year growth, with a net profit of 766 million yuan, which is a 27.8% increase year-on-year [1][2]. - Anker's growth is supported by strong performance in both domestic and international markets, with domestic revenue growing by 21.6% and international revenue by 28.0% in the first three quarters of 2025 [2]. Summary by Sections Revenue Performance - For Q1-Q3 2025, Anker's revenue breakdown shows domestic revenue at 6.97 billion yuan (up 21.6% YoY) and international revenue at 20.322 billion yuan (up 28.0% YoY). Online sales contributed 14.396 billion yuan (up 25.2% YoY), while offline sales reached 6.623 billion yuan (up 33.8% YoY) [2]. Product Innovation - Anker continues to innovate across its core product categories. In the charging and storage segment, the new Anker Prime series was launched, featuring high-capacity power banks and collaborations with popular games. In the smart innovation category, new security systems and cleaning devices were introduced, showcasing advanced technology and design [3]. Profitability and Financial Metrics - The gross margin for Q1-Q3 2025 was 44.7%, a slight increase of 0.4 percentage points year-on-year. The company is increasing its R&D investment, with the R&D expense ratio rising to 9.3% [4][5]. The projected net profits for 2025-2027 are 2.64 billion, 3.34 billion, and 4.10 billion yuan, respectively, with corresponding P/E ratios of 23.0X, 18.2X, and 14.8X [5][7].