上海夜生活节
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夜上海 打造多元全谱系超级IP 今年6月以来夜间消费已超880亿元 夜生活节130个主题活动遍布市区与郊区
Jie Fang Ri Bao· 2025-08-14 02:01
Core Insights - Shanghai's night economy is thriving, with over 880 billion yuan in night-time consumption since June, showcasing a diverse and multifaceted ecosystem of night activities [1][7][8] - The city hosts a variety of themed summer night events, totaling 130, which span across urban and suburban areas, reflecting its unique international character [1][2] Summary by Sections Night Economy Characteristics - Shanghai's night economy is described as a "super IP" that cannot be defined by a single label, contrasting with other cities that have distinct night-time themes [1][2] - The city offers a rich tapestry of experiences, from cultural and artistic events to vibrant nightlife, catering to a wide demographic [2] Market Dynamics - The number of bars in Shanghai has increased by nearly 20% compared to the previous year, reaching 142, indicating a robust growth in the night economy [4] - Innovative concepts like the "INS New Paradise" and the first barrier-free bar for disabled individuals highlight the creativity and inclusivity within Shanghai's night economy [5] Policy and Infrastructure - The Shanghai Municipal Commerce Commission has introduced a 2.0 version of night economy upgrade policies, focusing on enhancing night-time activities and improving urban infrastructure [7][8] - There are suggestions for better data utilization in policy-making to align with market demands, as well as the establishment of a one-stop night economy information platform [8]
上海连续5年夜间经济综合指数全国第一,2025年夜生活节启幕
Di Yi Cai Jing· 2025-06-06 11:55
Core Insights - Shanghai ranks first in the country in four dimensions of nighttime activity: nighttime travel activity, nighttime lighting intensity, nighttime movie activity, and public transportation activity during nighttime [1][5]. Group 1: Night Economy Index - The "2025 China Urban Night Economy Index" evaluates cities based on five dimensions: nighttime travel activity, number of bars, nighttime lighting intensity, nighttime movie activity, and public transportation activity at night [1]. - Shanghai has maintained the top position in the night economy index for five consecutive years, followed by cities like Guangzhou, Chengdu, Shenzhen, Beijing, Chongqing, Hangzhou, Wuhan, Suzhou, and Foshan in the top ten [1]. Group 2: Nightlife Festival and Activities - The 2025 Shanghai Nightlife Festival commenced on June 6, featuring a carnival to promote the "Shanghai Summer" international consumption season [1]. - The festival will run from June to September, with the theme "Night Live Goes On," offering 130 themed summer night activities, including trendy sports nights and live music events [5]. Group 3: Night Economy Growth - Data shows that Shanghai's nighttime active travel reached 4.03 million trips, with 2,906 bars and nighttime lighting covering 75% of the city [5]. - The scale of China's night economy has grown from 22.54 trillion yuan in 2018 to 50.25 trillion yuan in 2023 [5]. Group 4: Future of Night Economy - The night economy is seen as a means to activate urban assets and stimulate domestic demand through innovative consumption models [5]. - The focus is on breaking the constraints of "time" and "space" to expand consumption, with a need to create tailored experiences for different consumer segments, including Gen Z, millennials, and the new silver generation [6].