Core Insights - Shanghai has received a total of 6.326 million inbound tourists in the first three quarters of this year, an increase of 1.713 million compared to the same period in 2024, representing a year-on-year growth of 37.14% [1] - The number of overnight tourists reached 5.882 million, showing a year-on-year increase of 44.67%, significantly surpassing the levels of 2024 [1] Tourist Demographics - South Korean tourists lead the inbound visitor numbers to Shanghai, with a total of 619,800 visitors, marking a year-on-year increase of 121.09% [2] - Japan and the United States follow as the second and third largest sources of tourists, with over 450,000 and 380,000 visitors respectively [2] - Other notable increases in tourist numbers include Thailand and Indonesia, with year-on-year growth rates of 106.46% and 61.38% respectively [2] Policy Impact and Market Trends - The implementation of visa-free policies for Russian tourists since September 15 has significantly improved the ease of entry, leading to expectations of a surge in Russian tourist numbers in the fourth quarter [2] - The total number of inbound tourists in the first three quarters has already reached 94.3% of last year's total, driven by policy benefits and a series of international events [3] Hospitality Sector Performance - The occupancy rate of star-rated hotels in Shanghai reached 64.81%, an increase of 2.1 percentage points year-on-year, indicating a recovery in the accommodation market [3] - Average room rates remained stable at 741 yuan, reflecting a positive trend of "increased volume and stable prices" in the hospitality sector [3] Cultural and Social Impact - The influx of international tourists has revitalized local culture and commerce, with local businesses experiencing increased foot traffic and popularity [3] - Social media has played a role in promoting local attractions, as evidenced by a small food stall gaining fame through overseas recommendations, attracting tourists from Europe and Southeast Asia [3]

自从中国持续放宽和优化过境免签政策以来，"老外"的身影越来越多地出现在街头巷尾，"China Travel"（中国游）迅速成为全球热门话题。 作为正在打造"中国入境旅游第一站"的上海，在这个夏天迎来入境游热潮，越来越多的外国游客来到这 座城市，体验消费场景、感受服务便利、观察城市面貌，也在心中留下属于他们的"上海印象"。 《国际金融报》推出"'老外'游上海"系列报道，从消费、出行支付、城市影响力到吸引力背后的城市品 牌，透过外国游客的亲身经历与感受，带你看看外国人眼中的上海究竟是什么样的。 30年前，匈牙利游客米克洛斯（Miklós）和妻子卡蒂（Kati）曾到访过上海。30年后，他们重返故地， 眼前的城市面貌让他们深感震撼。 "我下载支付宝后不会用，店员很耐心地一步步教我。"澳大利亚女孩特里比安娜（Tribiana）说，"这是 我遇到过最友善的人群。" 卡蒂也补充说，让她真正感动的，是人与人之间的友善与帮助。"我们在路上求助时，每一次都有人停 下来帮忙，而且他们都讲英文。大家都很有礼貌，很耐心，尤其是年轻人，非常乐于助人"。 波兰女孩玛莎（Martha）也提到，"在其他地方，可能人们更冷漠，但在上海，大家都愿 ...