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春雪食品集团总裁郑钧谈品质建设与战略转型
Zhong Zheng Wang· 2025-09-29 03:06
Core Insights - Spring Snow Food Group achieved a net profit of 14.2765 million yuan in the first half of this year, following a turnaround to profitability last year, driven by overseas market expansion, cost reduction, product optimization, and a commitment to export-grade food safety standards [1][2] Group 1: Financial Performance - The company reported a 23% year-on-year increase in product export volume, reaching 23,200 tons, and an 18% increase in export revenue, totaling 92.25 million USD [1] - The European market showed exceptional growth, with export volume doubling year-on-year [1] Group 2: Quality and Safety Standards - The company adheres to stringent quality standards, implementing higher requirements from global food safety standards in China, Japan, and the EU, ensuring "same line, same standard, same quality" [2][4] - Spring Snow Food Group invested over 30 million yuan to establish a national-level testing center, equipped with advanced technology, and has undergone over a thousand factory inspections from global clients over the past 20 years [4] Group 3: Product Development and Innovation - The company is focusing on health, convenience, and high quality, with a 64% year-on-year increase in R&D investment in Q1 2025, establishing R&D centers in multiple cities [6] - New product innovations include the "pan-fried chicken breast strips," which combine traditional cooking methods with modern technology to enhance flavor without additives [6] Group 4: Digital Transformation and Future Strategy - The company is transitioning from an export-focused chicken business to a diversified "big food solution provider," emphasizing health product matrices, rapid market-oriented R&D, and digital upgrades [7] - AI technology is being integrated into various operations to enhance efficiency and responsiveness to consumer trends [7]