Core Insights - The repurchase rate of antibiotic-free products is generally 2-3 times higher than that of regular products, with over 51% of mothers prioritizing "no antibiotic residue" when purchasing food for their children [1] - The penetration rate of antibiotic-free foods exceeds 30% in first- and second-tier cities, with the highest purchasing proportion (85%) among individuals aged 28-40, including mothers, fitness enthusiasts, and young white-collar workers [1] - The market growth rate for antibiotic-free foods in rural county areas is projected to reach 72% in 2024, significantly outpacing first-tier cities, indicating strong demand for high-quality health foods in lower-tier markets [1] Company Insights - The "Shangxian" brand, co-created by JD Fresh and Chunxue Food, has rapidly gained market traction since launching its antibiotic-free chicken series, driven by strict quality control and clean ingredients [1] - Shangxian leverages Chunxue Food's nearly 30 years of experience in exporting to Japan and the EU, implementing stringent food safety standards throughout the breeding, processing, testing, and export stages [2] - Each package of antibiotic-free chicken features a unique "ID," allowing consumers to trace the entire process from chick selection, feed, breeding, processing, testing, to transportation by scanning a QR code [2]