在盒马鲜生的冷柜里，被塑封在精致包装中的西兰苔总与"有机""轻食""低卡"等标签捆绑出现。武汉亚 非种业的数据显示，这种由西兰花与芥兰杂交的品种确实富含维生素A（含量达花椰菜100倍），但普 通西兰花的维生素C含量反而是它的1.7倍。更讽刺的是，部分商家为了制造差异化，竟用食品级染色剂 将其染成淡紫色，贴上"花青素爆棚"的标签。 回归理性的方式其实很简单。查看冷链包装上的采收日期，当季本地蔬菜的营养流失往往比长途运输 的"高端菜"更少；比较货架阴影处的平价品种，同样产地的芹菜只因品相差异可能便宜40%；最重要的 是记住：任何需要讲故事才能卖出去的食材，本质上都是营销产物。 类似套路在生鲜区比比皆是。拇指胡萝卜其实是未成熟品，冰草所谓的"天然咸味"来自栽培时喷洒的盐 水，而超市里论克卖的"水果玉米"，在产地整车收购价不过每斤1.2元。这些被重新包装的普通农产 品，通过冷链物流、分级筛选和故事营销，最终以奢侈品姿态出现在都市人的餐桌。 中产阶层正在为虚幻的"健康溢价"买单。某电商平台数据显示，标有"婴幼儿专用""健身人群推荐"字样 的蔬菜价格平均高出238%，但营养成分表差异普遍在5%以内。更吊诡的是，被掰断丢弃 ...

据介绍，此次新开业的4家门店覆盖北京西南部、深圳西部、杭州东北部等多个高潜力居住板块。其中 在北京房山，良乡、长阳等区域首次被纳入盒马服务网络，填补了京西南高端生鲜零售空白。杭州上城 天街店与城北招商花园城店同步开业后，盒马鲜生在杭门店总数正式突破50家。新开4家门店的营业情 况显示，高端进口商品表现亮眼。进口水果、帝王蟹、波士顿龙虾、多款进口奶酪、葡萄酒也进入热销 榜前列。 新京报讯(记者王萍)11月28日，盒马鲜生北京房山龙湖天街店、深圳怀德万象汇店、杭州上城天街店、 杭州城北招商花园城店同步开业。目前，在全国已有近500家盒马鲜生门店，以及超350家超盒算NB门 店。 盒马相关负责人同时介绍，盒马鲜生房山店位于良乡核心商圈，标志着盒马在北京的门店网络进一步向 城市外围延伸，形成"中心城区+近郊新城"的布局。新京报记者注意到，近年来，盒马的"下沉"战略进 一步凸显。今年9月12日，其在山东临沂开启首店。官方数据显示，在盒马去年新开的72家门店中，有 近三分之一位于二、三、四线城市，集中在山东、江苏、安徽、河南等区域。有业内人士认为，近年 来，传统商超的利润和门店数量都在收缩，二、三线城市的市场空白给了盒马 ...

该季度，叮咚买菜收入层面的增长乏力可能显示：1、前置仓到家竞争日趋激烈，行业对流量、对订单 的争夺日趋激烈。 叮咚买菜发布的2025年第三季度财报显示，前置仓生鲜赛道竞争日趋激烈，但叮咚买菜寻求差异化，生 鲜零售的未来机会则可能是农业品牌化潮流。 业绩 2025年第三季度，叮咚买菜实现GMV72.7亿元，去年同期为72.67亿元；营收66.6亿元，去年同期为 65.38亿元。 2、三季度菜价乏力。从三季度华东 一 ...

Core Insights - The article discusses the increasing availability of unconventional fresh ingredients in supermarkets, indicating a shift in consumer preferences towards traditional and medicinal foods [2][4] - It highlights the challenges consumers face in utilizing these new ingredients, leading to a disconnect between purchase and practical use [9][13] - The piece emphasizes the need for retailers to provide comprehensive guidance and solutions to facilitate the integration of these ingredients into everyday cooking [21][29] Group 1: Market Trends - The rise of fresh medicinal ingredients like fresh Tianma and Huangjing in supermarkets reflects a growing consumer interest in health and wellness [5][12] - Despite initial excitement, sales data suggests that many consumers are unsure how to incorporate these ingredients into their diets, resulting in limited repeat purchases [9][13] - Retailers are beginning to rationalize their inventory based on actual sales performance, indicating that the novelty of these products may not translate into sustained demand [12][13] Group 2: Consumer Behavior - Consumers are motivated by the perceived health benefits and freshness of these ingredients, which provide a sense of control over their health [16][18] - The emotional appeal of cooking with fresh ingredients is contrasted with the practical challenges of preparation and knowledge [13][18] - There is a growing anxiety among consumers regarding their health, leading them to seek out these products as a form of self-care [18][19] Group 3: Retail Strategies - Retailers are encouraged to shift from merely selling ingredients to offering comprehensive solutions that include recipes and cooking guidance [29][30] - The article suggests bundling ingredients with complementary items and clear cooking instructions to lower the barrier for consumer engagement [24][25] - Establishing community platforms for sharing cooking experiences can enhance consumer education and foster brand loyalty [26] Group 4: Industry Opportunities - The exploration of fresh medicinal ingredients presents a strategic opportunity for brands to differentiate themselves in a saturated market [28][29] - Companies should focus on delivering not just products but also educational content and services that empower consumers to use these ingredients effectively [30][31] - Leveraging the trust associated with physical retail environments can enhance brand credibility and consumer confidence in new products [31]

Core Insights - Hema has launched the "Co-creation and Symbiosis" partner growth plan, aiming to support 10 partners with annual sales exceeding 1 billion yuan and assist 100 suppliers to triple their sales in three years [1] - The initiative focuses on leveraging Hema's user insights, supply chain infrastructure, and AI decision-making platform to co-create products that cater to consumer demands for a better life [1] Group 1 - Hema's CEO emphasized the importance of technology and model innovation in reshaping the retail market over the past decade, aiming to build a community of suppliers that share similar values and complementary capabilities [2] - The company has established a three-tiered supply chain network, enabling rapid nationwide coverage of products [1][2] - Hema's user-centric product development and efficient supply chain capabilities are foundational for advancing towards "heart retail" [2] Group 2 - Successful partnerships have emerged, such as with Weigaoqing, which has transformed HPP juice availability through Hema's cold chain logistics, achieving sales exceeding 100 million yuan [2] - Chengdu Yuanqi has grown from a regional supplier to a national enterprise with seven factories, maintaining an annual growth rate of over 100% through collaboration with Hema [2] - Hema has expanded rapidly, with nearly 500 Hema Fresh stores and over 350 Super Hema stores nationwide [2] Group 3 - Hema has upgraded its "Cloud Sharing" brand, providing a new online shopping channel for consumers outside its service areas, achieving near nationwide coverage [3]

Core Insights - Hema has launched the "Co-creation and Symbiosis" partner growth plan, aiming to support 10 partners to achieve annual sales exceeding 1 billion yuan and assist 100 suppliers to triple their sales within three years [1] - The initiative focuses on creating products around the themes of "health, convenience, and self-satisfaction" to meet consumer demands for a better life [1] - Hema's CEO emphasized the importance of building a long-term value-creating community with partners through shared values and complementary capabilities [2] Company Strategy - Hema has established a user-centered product development capability, an efficient and stable supply chain, and intelligent decision-making technology as foundational elements for advancing towards "heart retail" [2] - The company aims to foster a new type of supplier relationship that emphasizes value creation and mutual benefit rather than a simple transactional relationship [2] - Hema's rapid expansion includes nearly 500 Hema Fresh stores and over 350 Super Hema stores nationwide [2] Technological Integration - Hema has integrated Alibaba's leading AI model technology to develop exclusive applications for retail, which are applied in product selection, testing, and operations [1] - The company has built a three-tiered supply chain network consisting of national central warehouses, regional hub warehouses, and city warehouses to support rapid nationwide product coverage [1] Brand Development - Hema has upgraded its "Cloud Sharing" brand, providing a new online shopping channel for consumers outside the Hema service areas, achieving near nationwide coverage [3]

以下文章来源于豹变 ，作者詹方歌 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察，深度影响未来。 本文来自微信公众号： 豹变 ，作者：詹方歌，编辑：邢昀，题图来自：AI生成 周日早上 9点，北京沙河，人群簇拥着涌向大集。在这里，青椒和西红柿躺在同一辆小卡车上，红红 绿绿地供人挑选。这里有最传统的烟丝和市面上已经不太常见的老式饼干，也有经营新式甜品 的年 轻摊主把"安佳奶酪"的宣传语写在招牌上。 酥香滚烫的耳朵眼炸糕刚刚起锅，摊位招牌上不止介绍产品，还印着老板的"收徒热线"——这生意， to C也to B。 随着传统大集在社交平台上越来越火，越来越多年轻人开始光临大集，也有越来越多年轻人决定来这 里摆摊试试身手。于是，年轻人和社交平台一起，把传统集市的买卖模式重新解构升级。 虽然电商对于消费的改造痕迹同样挥之不去，但那些充满市井气息的，不曾被宏大叙事记录的灵光乍 现还在发生。有心人仍然可能在任何角落赚到一笔小钱。 在这里，你能看到宏观经济、巨头游戏之外的另一种"商业"。 一、大集的新功能，烟火气的新 定义 拥挤的小路上，有人拉着露营车，露营车里坐着孩子和各式瓜果蔬菜。还有人干脆背上山姆的巨大购 物袋，用大集 ...

继叮咚买菜、小象超市后，前置仓生鲜赛道的另一大玩家，朴朴超市也确定要进入线下开实体超市店。 多位市场人士向《商业观察家》确认，朴朴超市线下首店会开在福州，中型超市业态，目前首店场址的 商务推进还在过程中，未最终落定，因此，开业时间、门店具体面积、SKU品项数，也不能最终确定。 "现在离开业还早，但肯定是福州，面积、SKU要等开业才知道，开业之前都还会反反复复变化的。" 有市场人士则对《商业观察家》称，朴朴 ...

每经入物 | FUTON | ** * * 每日经济新闻 | 出品 对语未来商 第17季 记 录 锁 巩 让未来发 u 侯 第 鲜生创始人 " 盘后副 t 次台NV 我在宠物食品赛道 單點 FEE " ■ 行业属性：宠物食品零售 ■ 估值/融资轮次：2025年5月，"派特鲜生"宣布完成2500万美元天使轮融资。 ■ 核心竞争力：鲜食、新零售 ■ 未来关键词：保留线上业务 纵然开局不顺，侯毅斗志未减，也并没有外界想象中的沮丧。单看外表，61岁的他状态依旧，精气神与执掌盒马时期并无二致，言谈风格上也不减锋芒。 自盒马退休一年有余，今年2月，侯毅宣布进军宠物食品零售领域，创立了"派特鲜生"品牌。根据当时的计划，2025年"派特鲜生"拟先在上海市场布局， 开出100家门店。 令人意外的是，开局不到9个月，就在11月，"派特鲜生"接连传出闭店消息。一时间，外界的非议全部袭向了这位零售业的老将。 身处舆论风口浪尖，近日，侯毅接受了《每日经济新闻》（以下简称NBD）"对话未来商业"栏目（更多内容，详见专题|对话未来商业记录、预见、让未 来发生）的独家专访，坦然回应了关于"派特鲜生"的争议和决策：关闭全部线下门店，仅保留少量 ...

中国经济网北京11月21日讯(记者王惠绵)11月21日，盒马鲜生在安徽蚌埠、河南南阳与濮阳迎来首店开业，北京西单店也于同日正式营业，实现四店同开， 进一步拓展"盒区房"覆盖范围。其中盒马蚌埠首店入驻蚌山万达广场，南阳首店落子高新吾悦广场，成为盒马布局豫南地区的首个据点；濮阳新店则进驻濮 阳经开万达广场，为当地消费者带来全新的购物体验。 盒马的入驻，不仅为市民带来更丰富、更高品质的消费选择，也进一步丰富了地区的商业形态，助力区域商业能级与消费吸引力的整体提升。此次四店同 开，也标志着盒马2025年50新城、百家新店计划的稳步推进。 南阳新店熟食区提供色香味俱全的热菜美食 今年以来，盒马持续强化生鲜供应链建设，为新城新区消费者提供丰富多样的时令商品。新店中，霜打青菜、鲜黄精等冬季滋补食材新鲜上架；水产区汇聚 帝王蟹、深海大黄鱼、挪威三文鱼等全球鲜活海产；红颜草莓、云南超大蓝莓、海南芒果凤梨等高品质水果琳琅满目。此外，首批空运抵华的智利4J车厘子 也已同步上架，满足消费者对高端水果的尝鲜需求。 除了丰富的商品选择，盒马新店的周边居民还可以享受周边3-5公里范围"最快30分钟送达"的即时配送服务。数据显示，蚌埠店线上 ...