Core Viewpoint - The skin cleansing sector is experiencing rapid growth and market reshuffling due to the evolving consumer demand for essential products, emphasizing a shift towards refined, effective, and personalized solutions rather than mere price upgrades [3][4][7]. Group 1: Market Growth and Consumer Demand - The skin cleansing market in China has surpassed 1300 billion, with a projected continuous growth [7]. - In the first half of this year, the total transaction value for hair, facial, and body cleansing products on major e-commerce platforms reached 392.94 billion, marking a year-on-year growth of 13.34% [7]. - Consumers are increasingly seeking advanced needs beyond basic cleansing, focusing on deep care aspects like acne control and pore management [7][8]. Group 2: Brand Development and Innovation - Hongzhi, a rapidly growing domestic brand, has achieved significant market recognition, including being the leading brand in gentle makeup removal products and amino acid facial cleansers [4]. - The brand's success is attributed to its commitment to scientific innovation in the skin cleansing field, as highlighted during its five-year anniversary celebration [4][10]. - Hongzhi has established a comprehensive research and development system, addressing the long-standing lack of focus on cleansing product innovation within the industry [8][18]. Group 3: Scientific Approach and Product Development - Hongzhi's "scientific cleansing" concept encompasses four dimensions: raw material science, formula science, efficacy science, and sensory science, creating a robust scientific cleansing system [10][11][14]. - The brand emphasizes the balance between cleansing power and gentleness, utilizing top-tier raw materials and innovative formulations to enhance product efficacy [10][11]. - Hongzhi conducts efficacy testing for all products, adhering to high safety and quality standards, which sets it apart in the industry [13][14]. Group 4: Communication and Education - Hongzhi has initiated a dual-track communication mechanism to address the scientific dissemination challenges in the cleansing market, targeting both consumers and industry professionals [20][21]. - The brand collaborates with knowledge platforms to provide clear, science-based answers to consumer queries, enhancing brand recognition and trust [21][22]. - A book authored by Hongzhi's founder aims to establish authority in the cleansing field, providing valuable insights for industry practitioners [23]. Group 5: Market Position and Future Outlook - Hongzhi has successfully transitioned from a new brand to a mature one, demonstrating strong market performance and consumer trust [27][31]. - The brand's comprehensive product range and innovative approach have positioned it as a leader in the skin cleansing sector, with a focus on meeting diverse consumer needs [27][29]. - Hongzhi's commitment to long-term consumer-centric strategies and scientific standards is paving the way for future growth and industry leadership [35][36].