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烟台葡萄酒产业链走进东南欧再结国际交流新硕果
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-04 11:52
Core Viewpoint - The visit of the Yantai wine industry delegation to Greece and Romania aims to promote the Yantai wine region and enhance international cooperation along the "Belt and Road" initiative, resulting in significant achievements and expanded networks for the "Micro-drunk Yantai" brand [1][2]. Group 1: Promotion Activities - The delegation organized two major promotional events: a Yantai wine region promotion in Athens, Greece, and a wine tasting exchange in Bucharest, Romania, showcasing the region's charm and wine industry advantages [2][4]. - The events attracted participation from over ten key wine-producing regions in Greece and Romania, including industry associations, renowned wineries, and media representatives [4]. Group 2: Strategic Partnerships - A memorandum of cooperation was signed between Zhangyu Group, a leading Chinese wine company, and the largest local wine distributor in Romania, Vitruvius Group, marking a significant partnership that opens sales channels in Eastern Europe for Yantai wines [7]. - Several Romanian and Greek wine producers expressed strong interest in Yantai's wine production equipment, leading to multiple preliminary cooperation intentions regarding distillers and oak barrels [7]. Group 3: Industry Strengths - The visit highlighted the competitive advantages of Yantai's wine-related industries, including high-end equipment and basic materials like bottles and corks, which attracted attention from overseas companies due to their craftsmanship and competitive pricing [7][8]. - The overall strategy of the Yantai wine industry chain emphasizes a comprehensive approach to collaboration, showcasing both product branding and the strength of supporting industries, thereby fostering deeper cooperation with Greece and Romania [8].