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斯凯奇“卖身”3G资本
Bei Jing Shang Bao· 2025-05-06 13:57
Core Viewpoint - Skechers has agreed to be acquired by 3G Capital, which may provide new opportunities for the company amid challenges such as tariff pressures and business development issues [2][3]. Group 1: Acquisition Details - 3G Capital will acquire all outstanding shares of Skechers at a cash price of $63 per share, representing a 30% premium over the weighted average share price over the last 15 trading days [3]. - Following the acquisition, Skechers will become a private company and will continue to be led by its current executive team [3]. - Skechers aims to continue its existing strategic initiatives post-acquisition, leveraging 3G Capital's long-term investment experience [3][11]. Group 2: Tariff Impact - Skechers faces significant pressure from U.S. tariff policies, which could lead to decreased profit margins, increased shoe prices, and reduced consumer demand [4][5]. - The U.S. market accounts for 38% of Skechers' global sales, while a majority of its manufacturing capabilities are based in Asia, making it vulnerable to tariff impacts [4]. Group 3: Business Performance - Skechers has experienced fluctuating global sales growth, with a 12.1% increase in sales for the 2024 fiscal year and a 7.5% increase for the 2023 fiscal year [8]. - The company reported a sales figure of $24.1 billion for Q1 2025, a 7.1% increase year-over-year, but faced a 16% decline in sales in its largest overseas market, China [8]. - Skechers' sales in China decreased by 0.9% in 2024, with a notable 11.5% drop in Q4 [8]. Group 4: Market Strategy - Skechers is shifting its focus towards professional sports segments, aiming to increase the proportion of professional sports products in total sales to 30% [9][10]. - The company has signed lifetime global contracts with international sports stars and is launching specialized footwear lines in basketball and soccer [10]. - Competitors like Nike and Adidas are also targeting low-price and down-market segments, intensifying competition for Skechers [9].