Core Insights - The 2025 Service Trade Fair in Beijing showcased over 60 offline enterprises, 350 online enterprises, and 40 international organizations, focusing on the theme "Sports City, Connecting the World" [1] - The French Hurricane Group aims to build the largest and most comprehensive extreme sports ecosystem in China, leveraging the country's potential to connect with global youth [1][3] Group 1: Market Potential and Growth - The Chinese sports market is recognized for its vast consumer base and growing enthusiasm for urban sports, indicating significant potential for extreme sports [3] - The Hurricane Group's initial entry into China in 2014 saw the introduction of the World Extreme Sports Tour in Chengdu, where the extreme sports sector was nearly non-existent [4] - By 2024, the World Extreme Sports Tour in Shanghai attracted over 55,000 spectators, demonstrating a shift in audience engagement and interest in extreme sports [4] Group 2: Globalization and Localization Strategy - The Hurricane Group emphasizes the importance of maintaining unified professional standards for extreme sports globally while adapting promotional strategies to local audience preferences [5] - The company plans to create an extreme sports carnival format that combines various sports and cultural elements to engage a diverse audience [5] Group 3: Infrastructure and Community Engagement - Post-event, professional venues will be made available for public use, allowing both professional athletes and amateurs to train in high-standard environments [6] - The company aims to collaborate with Chinese authorities to establish more extreme sports venues, enhancing accessibility for youth [6] Group 4: Technology and Sustainability - The Hurricane Group is exploring the integration of technology in extreme sports through media innovations like AI and VR, as well as training enhancements using data analytics [7] - The company is committed to sustainability, implementing eco-friendly practices in event operations, such as using electric vehicles to reduce carbon emissions [8] Group 5: Future Opportunities and Industry Ecosystem - The company sees potential in emerging extreme sports like drone racing and water sports, which could attract young audiences in China [8] - The Hurricane Group aims to engage in the broader Chinese sports industry ecosystem by collaborating with local enterprises and promoting extreme sports in schools [9] - The narrative of the Hurricane Group reflects the intersection of global sports service trade and the Chinese market, contributing to the high-quality development of China's sports industry [10]