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山西太谷:精品线路+创新业态+特色活动 推动文旅产业高质量发展
Zhong Guo Xin Wen Wang· 2025-11-23 08:24
Core Viewpoint - Shanxi Province's Tai Gu District is focusing on high-quality development of the cultural tourism industry by creating boutique routes, innovating tourism formats, and hosting unique events to attract visitors and boost consumption [1][2]. Group 1: Boutique Routes and Tourism Innovation - During the 14th Five-Year Plan, Tai Gu District has launched eight boutique tourism routes, including rural picking tours, Jin merchant culture tours, and specialty food tours, with a particular emphasis on night economy through night market tours [1]. - The district is also planning winter tourism routes that combine hot springs and ice activities to cater to diverse visitor experiences [1]. Group 2: Investment and Project Development - The district is exploring a new model of "ecological development + rural revitalization + tourism experience," with a total investment of 138 million yuan in the Wutong Valley cultural tourism project, which includes thrilling activities like high-altitude drifting and jungle off-roading [1]. - The integration of three major wineries and a hot spring wellness town offers a "hot spring + red wine" leisure experience, attracting 36,000 visitors during the National Day holiday [1]. Group 3: Cultural Heritage and Thematic Events - The ancient city’s intangible cultural heritage commercial street features national and provincial-level intangible cultural heritage projects, enhancing visitor engagement through immersive experiences [2]. - Tai Gu District hosts a variety of themed festivals throughout the year, such as the Lantern Festival and Harvest Festival, which have successfully attracted 660,000 visitors and generated over 4 million yuan in consumption during the first cultural tourism carnival [2]. Group 4: Future Development Goals - For the 15th Five-Year Plan, Tai Gu District aims to enhance its cultural tourism image and plans to develop nine new projects, targeting an annual visitor count of over 3 million and tourism revenue of 4 billion yuan by the end of the plan [2].