文旅产业高质量发展
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山西太谷:精品线路+创新业态+特色活动 推动文旅产业高质量发展
Zhong Guo Xin Wen Wang· 2025-11-23 08:24
山西太谷:精品线路+创新业态+特色活动 推动文旅产业高质量发展 此外,太谷区坚持"月月有主题、季季有活动、全年无淡季",举办元宵节、桃花节、西瓜节、丰收节等 系列主题节庆活动,让"淡季不淡,旺季更旺"。特别是举办首届文旅嘉年华暨晋中面食大赛,实现"人 气效益双丰收",17场主题演出场场爆满,接待游客66万人次,拉动消费超400余万元。 谈及"十五五"文旅发展,太谷区委副书记、区长张向明表示,太谷区将围绕"怡然见晋中·田园太谷 游"文旅形象打造,充实休闲度假、乡村漫游、美食旅游经典线路,谋划项目9个。"十五五"末,实现年 接待游客总量突破300万人次、旅游综合收入40亿元。(完) 来源:中国新闻网 编辑:熊思怡 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新网晋中11月23日电 (高雨晴)打造精品路线,适配多元需求;创新旅游业态,丰富游客体验;举办特 色活动,集聚市场人气……"十四五"期间,山西省晋中市太谷区紧抓"怡然见晋中"城市文旅形象发展机 遇,以"快速落地、集聚人气、带动消费"为核心目标,系统整合资源,推动文旅产业高质量发展。 记者从中共晋中市委宣传部、晋中市人民政府新闻办公室 ...
高质量办会兴城 八桂文旅绽芳华
Guang Xi Ri Bao· 2025-11-23 02:50
六年耕耘,盛会如纽带串联起各地特色资源,桂林、柳州、北海、崇左、南宁、梧州依次成为文旅 高质量发展的舞台主角,以点带面激活全区文旅发展新动能。 办一场会兴一座城 办好一场会,激活一座城。近年来,各地通过承办广西文化旅游发展大会,集中整合项目、资金、 土地、政策等要素,聚焦招商引资、项目建设、旅游环境、城市风貌等进行重点突破,打造了一批新业 态、新项目、新景区、新品牌,文旅实力大增、魅力大涨。 前不久,桂林龙胜龙脊梯田迎来观赏季,层层梯田像金色的绸缎铺展开来,吸引众多外国游客前来 观光游览。"这里真的太美了,有点后悔没有早点来!"一位匈牙利游客不禁感慨。 作为首届广西文化旅游发展大会承办地,桂林按照"世界眼光、国际标准、中国风范、广西特色、 桂林经典"要求,高质量、高标准、高水平打造世界级旅游城市,打造了龙脊梯田、漓江、灵渠、遇龙 河等一批高品质旅游品牌,国际知名度不断提升。今年前三季度,桂林接待入境过夜游客105.19万人 次,同比增长81%。 柳州借助承办大会的机遇,精心打造了22个重点文旅项目,推进两个"百亿大投资"。如今,百里柳 江、窑埠古镇、螺蛳粉特色小镇、程阳八寨景区等精品文旅项目,已成为柳州的靓丽 ...
学习贯彻党的二十届四中全会精神 “十五五”任务书④丨激发全民族文化创新创造活力 繁荣发展社会主义文化
He Nan Ri Bao· 2025-10-29 23:43
Core Viewpoint - The article emphasizes the importance of promoting high-quality development in the cultural tourism industry in Henan Province, aligning with the goals set by the 20th National Congress of the Communist Party of China [3][4]. Group 1: Policy and Strategic Goals - The provincial cultural and tourism system will prioritize the implementation of the spirit of the 20th National Congress, focusing on cultural prosperity and high-quality development as core objectives [3]. - The 15th Five-Year Plan highlights the need for significant improvements in social civilization, setting new requirements for the development of the cultural tourism industry [4]. - The strategic positioning of Henan as a crucial birthplace of Chinese civilization will guide the development of the cultural and tourism sector [4]. Group 2: Cultural and Tourism Development Initiatives - The article outlines initiatives to protect and utilize cultural heritage, including the implementation of major archaeological projects and the construction of key cultural institutions [4][5]. - There is a focus on enhancing public cultural services and creating new cultural spaces to meet the growing needs of the population [5]. - The integration of cultural resources and tourism is emphasized, with plans to develop a world-class tourism destination centered around the Yellow River and ancient capitals [5]. Group 3: Innovation and Technology in Cultural Tourism - The article discusses the use of technology to enhance cultural experiences, such as immersive performances and high-tech attractions that engage younger audiences [6][7]. - The integration of traditional culture with modern technology is seen as a key to attracting visitors and fostering cultural identity [7]. - The success of the Kaifeng Qingming Riverside Landscape Garden in transforming from a passive viewing experience to an interactive cultural hub is highlighted, with projected visitor numbers exceeding 8 million in 2024 and total tourism revenue reaching 1 billion yuan [7].
新余市国庆中秋假期旅游市场情况复盘分析暨2026年元旦春节工作研讨部署会召开
Sou Hu Cai Jing· 2025-10-23 17:06
假期文旅市场四大特点彰显发展活力。会议指出,国庆中秋假期,我市文旅市场呈现 "供需两旺、平稳有序" 的良好态势,具有四个特点:一是业态创新 让游客体验感再升级,沉浸式、互动式文旅项目广受青睐;二是夜经济成为消费新引擎,特色夜市、夜间演出等活动点亮城市夜晚;三是传统文化消费持 续升温,非遗展示、民俗体验等项目吸引众多游客,文化魅力与旅游热度完美融合;四是政策扶持与营销推广双管齐下,有力拉动市场繁荣,让更多人走 进我市、感受城市魅力。 在肯定成绩的同时,会议也指出了当前文旅产业链在 "创新性""开放性" "协同性"方面存在的不足,为后续改进明确了靶向。 锚定目标再出发,两大方向推动文旅产业迈向新台阶。针对下一步工作,会议提出明确要求:一是做好"两抓",即抓项目、抓营销。通过加快涉旅项目建 设、创新旅游营销方式,深化 "农商文旅体健"融合,扩大旅游品牌影响力,持续激活旅游市场新动能,同时聚焦文旅产业链 "补链、强链、延链",统筹 推进基础设施完善、产品供给丰富、服务保障提升,让市民游客享受更优质的文旅服务;二是做好"两化",即特色化、差异化。要聚焦各时段及重大节庆 假日,提前谋划冬季及元旦春节假日文旅工作,打造特色 ...
21专访|艾蒂亚苏珊:文投会是国际文旅资源的“超级链接器”
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-21 09:52
Core Insights - Aitiya is focusing on the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to introduce its two core projects: the "China Tourism Project Investment Conference" and the newly planned "Edinburgh" cultural and artistic scenic area [1][5] Company Overview - Aitiya, established in 2010, plays a significant role in resource integration and project initiation within China's cultural tourism industry [2] - The company has a strong international and domestic resource network covering the entire chain of cultural tourism investment, project planning, product design, and operational management [2] Key Projects - The "China Tourism Project Investment Conference" has been held for fifteen consecutive years and is regarded as the "Oscar of the cultural tourism industry," gathering top investment and operational institutions [2] - The "Edinburgh" project aims to create a comprehensive cultural tourism area that integrates comedy performances, public art, and immersive experiences, inviting renowned artists and institutions as partners [3] Industry Trends - The Chinese cultural tourism industry is entering a critical phase of high-quality development, necessitating an upgrade in investment logic [4] - Successful cultural tourism projects will depend on four key factors: international vision, product innovation, professional threshold breakthroughs, and enhanced aesthetic appeal [4] Future Plans - Aitiya plans to leverage the upcoming 2025 Greater Bay Area Cultural Industry Investment Conference to deepen connections with local resources and promote its core projects [5][6] - The company aims to collaborate with local governments and enterprises to implement international and innovative cultural tourism projects in the Greater Bay Area [5][6] Strategic Importance - The value of the investment conference lies not only in funding connections but also in building an industrial ecosystem and resource network essential for the success of cultural tourism projects [6] - Aitiya intends to play a key role in connecting resources and empowering content within the Greater Bay Area's cultural tourism landscape [6]
艾蒂亚苏珊:文投会是国际文旅资源的“超级链接器”
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-21 09:47
Core Insights - Aitiya is focusing on the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to implement two major projects: the "China Tourism Project Investment Conference" and the "Edinburgh" cultural and artistic scenic area [1][6] - The organization emphasizes the integration of international resources and local industry advantages to enhance the quality of the cultural tourism industry in the Greater Bay Area [1][7] Aitiya's Role in Cultural Tourism - Established in 2010, Aitiya plays a crucial role in resource integration and project initiation within China's cultural tourism sector [2] - The organization has successfully facilitated the introduction of the French "Freaks' World" project, a billion-level investment, into Hangzhou, showcasing its capability in international project collaboration [2][3] - Aitiya operates two core projects: the "China Tourism Project Investment Conference," recognized as the "Oscar of the cultural tourism industry," and the newly developed "Edinburgh" project, which aims to create an immersive cultural tourism experience [2][3] Investment Strategy and Development Trends - The current phase of China's cultural tourism industry is characterized by a shift towards high-quality development, necessitating an upgrade in investment logic [4] - Successful cultural tourism projects will depend on four key factors: international perspective, product innovation, professional standards, and aesthetic enhancement [4] - The Greater Bay Area is seen as a natural hub for developing international cultural tourism projects, with a need to introduce globally influential cultural content [4][5] Upcoming Initiatives and Collaborations - Aitiya plans to leverage the upcoming 2025 Greater Bay Area Cultural Industry Investment Conference to deepen connections with local resources [6][7] - The organization aims to establish partnerships with local scenic spots and enterprises to create a new cultural tourism benchmark in the region [6][7] - Aitiya has a strong historical connection with Guangdong, having received support from major local enterprises since its inception [6]
用文旅热度提升民生温度
Jing Ji Ri Bao· 2025-10-20 00:06
Core Viewpoint - Xinjiang's tourism industry is experiencing significant growth, with over 300 million visitors in the previous year, reflecting a 14% year-on-year increase, driven by a focus on improving livelihoods through cultural and tourism development [1] Group 1: Collaborative Development - The tourism sector in Xinjiang faces challenges such as homogeneity among attractions, necessitating a shift from competition to collaborative development among regions [2] - The integration of new business models into scenic areas has shown positive results, with inter-regional cooperation enhancing the overall tourism experience and economic benefits [2] - For instance, the collaboration between Jiangsu's Yangzhou and Xinjiang's Narat scenic area led to a 17% increase in domestic visitors and over 20% growth in visitor spending in the first half of the year [2] Group 2: Shared Spaces - Creating "shared spaces" for both tourists and locals is a key focus, exemplified by the transformation of Kashgar Ancient City, which respects local needs while enhancing tourism [2] - The renovation of Kashgar Ancient City involved preserving historical architecture and tailoring designs to local residents, resulting in a vibrant area where locals can engage in tourism-related businesses [2] Group 3: Integrated Development - The integration of agriculture, culture, and tourism is emerging as a vital strategy for rural tourism and economic transformation, with successful examples like the Kuerle Pear Town and Aksu Red Flag Slope Eco-Tech Agricultural Park [3] - Despite progress, challenges remain in the depth of integration, service quality, and brand recognition, indicating a need for improvement in these areas [3] Group 4: High-Quality Development - Promoting high-quality development in the cultural and tourism industry is essential for expanding consumption and adjusting industrial structures, while also enhancing the quality of life for residents [4] - The focus is on tapping into resource potential and ensuring that the benefits of tourism development are closely linked to the local population, making them active participants and beneficiaries of the industry [4]
湖南14家市州党报联合采风,感受长沙文旅的活力与魅力
Chang Sha Wan Bao· 2025-09-29 03:25
三湘四水,相约长沙。第四届长沙市旅游发展大会9月26日举行,当日至28日,湖南14个市州的党报负责人 和记者齐聚星城,开启一场"沉浸式"文旅探访之旅。 活动期间,采访团先后打卡道林古镇、灰汤大夫第、沩山风景名胜区、炭河古城、靖港古镇等核心文旅地标, 用镜头与笔墨记录长沙文旅发展的鲜活脉动。 "山水洲同城,色味文'互粉',长沙的文旅融合发展做得非常好!"一路走、一路看,精致的景点风貌、精彩的特 色表演,让采访团成员不时发出赞叹。 "长沙在推动文旅产业高质量发展上的思路和做法,给我们很多启发,值得好好借鉴。"一路思考、一路交流, 大家纷纷表示,湖南文旅资源禀赋优厚,14个市州应进一步加强联动协作,推动旅游资源互推共享,携手擦亮 湖南文旅品牌,共同打造全国知名的旅游胜地。 靖港古镇素有"老长沙的清明上河图""戏窝子"美誉,戏楼的精彩演绎吸引了众多游客驻留欣赏。 美食美景温泉古韵,相得益彰 宁乡的魅力,既有现代化的蓬勃生机,也蕴藏跨越千年的古韵悠长。 此次采风的首站,便选在了素有"千年古镇、天下道林"美誉的道林古镇。刚踏入景区,脚下青石板路蜿蜒向 前,两侧白墙黛瓦的民居错落有致,瞬间便将记者们带入那段尘封千年的时光里 ...
自贡市举办2025年文化市场综合执法人员能力提升培训班
Sou Hu Cai Jing· 2025-09-26 16:45
Group 1 - The training program aims to enhance the professional capabilities of cultural market law enforcement personnel in Zigong City, aligning with the directives from the Sichuan Provincial and Zigong Municipal Party Committees [1][3] - The training spans two days and focuses on practical enforcement challenges, policy interpretation, and operational skills, incorporating a "theory + examination + exchange" model [3] - Participants expressed commitment to applying the knowledge gained from the training to ensure the safety and prosperity of the cultural tourism market in Zigong, supporting the deep integration of cultural and tourism development in the city [3] Group 2 - Over 30 personnel from various district cultural law enforcement teams and relevant departments of the Zigong Cultural, Radio, Television, and Tourism Bureau attended the training [1] - The training addressed key issues in law enforcement, providing a clear "roadmap" for future work and outlining what the enforcement team should focus on [3] - The program not only improved the professional skills of the law enforcement personnel but also clarified the direction for subsequent work [3]
文旅并购新案例:看海合安文旅如何焕新阳澄湖“微度假”经济
Cai Fu Zai Xian· 2025-09-22 01:29
Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by MBK Partners' subsidiary, Haihe An Cultural Tourism, marks a significant shift in the cultural tourism industry in East China, transitioning from scale expansion to quality enhancement [1][3][30]. Group 1: Acquisition and Strategic Importance - The acquisition involves a 690-acre theme park, previously known as Huayi Brothers Movie World, located in a key national tourism resort area [3]. - Haihe An Cultural Tourism aims to integrate local culture and enhance visitor experiences, establishing the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][8]. - This acquisition is seen as a landmark event for the development of the cultural tourism industry in East China, reflecting a strategic choice based on the region's cultural richness and ecological resources [3][8]. Group 2: Brand Renewal and Experience Enhancement - The park has undergone a brand renewal, officially rebranded as "Haihe An Suzhou Yangcheng Peninsula Paradise," with a new slogan "Yangcheng Lake, Joy Together" [11][13]. - The brand strategy emphasizes a five-experience system focusing on natural ecology, family-friendly entertainment, cultural heritage, night economy, and festive activities [13][16]. - Three major new products have been launched, including the largest immersive theme experience area in China, a large-scale cultural show, and a night product system to enhance nighttime consumption [17][20][22]. Group 3: Economic and Cultural Impact - The park's reopening has led to significant visitor engagement, with over 350,000 visitors during the summer trial operation and a 68% increase in revenue year-on-year [24]. - The integration of the theme park with local cultural festivals and activities aims to create a comprehensive tourism ecosystem, enhancing regional economic vitality [25][27]. - The initiative is expected to transform the Yangcheng Lake Peninsula into a world-class lake tourism destination, promoting sustainable growth in the cultural tourism sector [25][28].