东方卫视4K超高清频道
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看4K 看东方!上海广播电视台争当超高清产业“链主”
Di Yi Cai Jing· 2025-09-27 11:37
Core Insights - Ultra-high-definition (UHD) technology is a key area for the integration of culture and technology, representing an inevitable trend in the evolution of global audiovisual technology [6][8] - The "Ultra HD Channel Construction Industry Development Conference" was successfully held in Shanghai, highlighting the shift of UHD technology from experimental stages to the market, and its integration with virtual reality and artificial intelligence [1][6] Group 1: Industry Development - The Shanghai Broadcasting Television Station aims to lead the UHD industry by focusing on a comprehensive approach that includes full technology system iteration, diverse program presentation, and extensive channel reach [6][8] - The launch of the Oriental TV 4K UHD channel is set to take place on September 28, marking a significant milestone in the UHD initiative [6][7] Group 2: Technological Innovation - The Shanghai Broadcasting Television Station is committed to technological innovation by implementing standards, system restructuring, and talent development, alongside building intelligent and data platforms [7][8] - The station plans to upgrade cable television and IPTV systems to ensure that audiences can easily access the new 4K UHD channel, with a goal of updating 8 million households with UHD set-top boxes in the next two to three years [7][8] Group 3: Content and Experience - The station aims to provide superior content and immersive experiences through four key daily programs, enhancing the overall viewing experience [7] - New immersive UHD consumption experiences are being developed, such as the Shanghai International Light and Shadow Festival, to create a more engaging and impactful environment for audiences [8]