Core Viewpoint - Dongbai Group demonstrates resilience and innovation in the retail sector amidst structural adjustments and rapid changes in consumer trends, achieving stable growth through a dual-driven strategy of "commercial retail + warehousing logistics" [1] Group 1: Financial Performance - In the first half of 2025, Dongbai Group reported operating revenue of 929 million yuan, a year-on-year increase of 0.11% [1] - The company's net profit attributable to shareholders, excluding non-recurring items, reached 64.89 million yuan, reflecting a year-on-year growth of 3.14% [1] Group 2: Retail Business Strategy - The commercial retail segment generated 791 million yuan in revenue, remaining stable compared to the previous year, supported by the deepening of the first-store economy and innovations in consumer scenarios [2] - Dongbai Group introduced 201 new brands in the first half, including 67 first-store brands, enhancing its core store brand renewal [2] - The Dongbai Center and Lanzhou Center achieved significant sales rankings, with 23 brands in the Dongbai Center entering the national TOP10 and 169 brands ranking first in Fujian Province [2] Group 3: Cultural and Tourism Integration - The Fuzhou Liqiao Ancient Street project continues to drive growth, with the second phase introducing 37 new brands and achieving over 11 million visitors, a year-on-year increase of 30.83% [3] Group 4: Digital Transformation and Asset-Light Model - Dongbai Group's membership system surpassed 4.3 million members by the end of June, a 5.19% increase from the end of 2024, enhancing member engagement through over 150 exclusive events [4] - The company is advancing its asset-light transformation, exemplified by a partnership with Gansu New Investment Commercial Management Company for the "New Investment Era Center" project, covering an area of approximately 70,000 square meters [4] Group 5: Future Outlook - Dongbai Group aims to continue optimizing operational efficiency and customer experience through light asset expansion, first-store economy deepening, scenario-based operations, and a digital membership system, while enhancing core competitiveness for high-quality development [5]