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东芝“火箭炮SOUND”破局:独立芯片+三维声场定义高端电视音质新标准
Huan Qiu Wang· 2025-08-28 11:02
Core Viewpoint - Toshiba TV is redefining audio standards in high-end televisions with its upgraded "Rocket Sound" system, emphasizing the importance of sound quality alongside visual clarity in enhancing user experience [6][14][16] Group 1: Historical Context and Development - Toshiba TV has been a significant player in the high-end television market since the 1990s, known for its "Rocket Sound" system that has evolved over thirty years to bridge emotional connections between creators and audiences through sound technology [3][5] - The "Rocket Sound" system has been upgraded to "Rocket Sound S," positioning audio as a core technological pillar alongside picture quality, marking a shift in industry focus towards balanced audio-visual experiences [6][14] Group 2: Technological Innovations - The BRα audio chip, described as the industry's only independent audio chip, enables eight-channel independent sound driving, addressing traditional limitations in multi-channel audio capabilities [7][10] - Toshiba's audio system features a 5.1.2 channel configuration with advanced hardware and algorithms, creating a three-dimensional sound field that enhances the home viewing experience [12][13] Group 3: User Experience and Market Positioning - Toshiba TV's innovations allow for a more immersive audio experience, with features like adaptive sound technology that optimizes audio based on content type, enhancing clarity and spatial awareness [13][14] - The company has conducted demonstrations to showcase the superiority of its audio technology, reinforcing its authority in the audio field and setting a new benchmark for sound quality in high-end televisions [14][16]