Core Viewpoint - The article highlights the innovative practices of the Qiaokou Tobacco Marketing Department in the digital economy, focusing on a four-part digital empowerment system that enhances traditional cigarette retail operations through technology and service [1][2][4]. Group 1: Digital Experience and Strategy - The Qiaokou Marketing Department has identified a structural change in the retail industry towards online operations, emphasizing the importance of personalized IP platforms for community retail [1]. - A strategy called "5-kilometer living circle digital attack" was proposed, focusing on serving nearby communities and office clientele, as over 65% of sales come from familiar customers within a 5-kilometer radius [1]. Group 2: Cognitive Revolution in Retail - The department recognizes the need for a shift from experience-driven to data-driven thinking among retailers, addressing common fears and reliance on traditional methods [2]. - A three-step training system was developed: "cognitive breaking—skill charging—practical training," targeting younger, adaptable retailers to gradually expand the initiative [2]. Group 3: Digital Application Practices - Retailer Li has successfully implemented a personal app for online sales, significantly increasing his snack sales and overall store profits through efficient order collection and delivery [3]. Group 4: Risk Management and Compliance - The Qiaokou Marketing Department prioritizes risk prevention by regularly educating retailers on legal regulations related to online sales and monitoring compliance to ensure proper practices [4]. - The overall digital empowerment practice is characterized by a comprehensive approach that combines deep research, innovative teaching, practical application, and strict management, fostering a positive transformation in traditional retail operations [4].