Core Viewpoint - The "Su Super" football league in Jiangsu has evolved beyond a local event, significantly impacting various sectors including culture, tourism, and commerce, while fostering a sense of city pride and community engagement [1][2][3]. Group 1: Event Impact and Popularity - The inaugural match of the "Su Super" attracted over 60,000 spectators, setting a new record for attendance at amateur football events in China, despite high temperatures [1]. - The league has gained unprecedented attention, with discussions and interactions on platforms like Douyin and Xiaohongshu exceeding 10 billion views [1]. - A report from the National Bureau of Statistics indicates that over 90% of respondents are aware of the "Su Super," with more than 80% recognizing its positive impact on daily life and consumption [3]. Group 2: Economic and Cultural Ripple Effects - The league has stimulated local economies, with significant increases in tourism and commercial activities, such as a 125% rise in group orders at the Changzhou Dinosaur Park and a 456% increase in live-streaming orders at the Tianmu Lake scenic area [2]. - The competition has encouraged cities to showcase their unique cultural and historical attributes, enhancing local pride and community spirit [2][3]. - The "Su Super" has become a new avenue for the integration of culture, commerce, sports, and tourism, contributing to the vibrancy of urban life in Jiangsu [3]. Group 3: Broader Industry Implications - The success of the "Su Super" has inspired similar leagues in other regions, such as "Zhe Super," "Gan Super," and "Chuan Super," indicating a growing trend in regional sports leagues [4]. - The event has led to increased sales in sports-related merchandise and local delicacies, with a 120% growth in ball-related sales and a doubling of sales for sports equipment [3].