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“苏超”赛场“江”“苏”碰撞 文商体旅热辣滚烫
Zhong Guo Xin Wen Wang· 2025-07-06 00:58
Core Viewpoint - The "Su Super" football league in Jiangsu has evolved beyond a local event, significantly impacting various sectors including culture, tourism, and commerce, while fostering a sense of city pride and community engagement [1][2][3]. Group 1: Event Impact and Popularity - The inaugural match of the "Su Super" attracted over 60,000 spectators, setting a new record for attendance at amateur football events in China, despite high temperatures [1]. - The league has gained unprecedented attention, with discussions and interactions on platforms like Douyin and Xiaohongshu exceeding 10 billion views [1]. - A report from the National Bureau of Statistics indicates that over 90% of respondents are aware of the "Su Super," with more than 80% recognizing its positive impact on daily life and consumption [3]. Group 2: Economic and Cultural Ripple Effects - The league has stimulated local economies, with significant increases in tourism and commercial activities, such as a 125% rise in group orders at the Changzhou Dinosaur Park and a 456% increase in live-streaming orders at the Tianmu Lake scenic area [2]. - The competition has encouraged cities to showcase their unique cultural and historical attributes, enhancing local pride and community spirit [2][3]. - The "Su Super" has become a new avenue for the integration of culture, commerce, sports, and tourism, contributing to the vibrancy of urban life in Jiangsu [3]. Group 3: Broader Industry Implications - The success of the "Su Super" has inspired similar leagues in other regions, such as "Zhe Super," "Gan Super," and "Chuan Super," indicating a growing trend in regional sports leagues [4]. - The event has led to increased sales in sports-related merchandise and local delicacies, with a 120% growth in ball-related sales and a doubling of sales for sports equipment [3].
球场四连胜之外,南通还交出了一份醒目的“消费成绩单”
Sou Hu Cai Jing· 2025-06-30 09:52
Core Insights - Nantong football team has achieved a remarkable start in the "Su Super" league, winning all four matches and accumulating 12 points, scoring 12 goals while conceding only 1 [2][4] - The local government has implemented a "whole area as the main venue" strategy to convert visitor flow into lasting engagement, promoting the integration of culture, commerce, sports, and tourism [2][10] Group 1: Economic Impact - On the day of the match, Nantong received 735,700 tourists, generating a tourism revenue of 420 million yuan, marking increases of 31.3% and 38.7% respectively compared to the previous week [2][6] - The match attracted significant external visitors, with 148,000 coming from Shanghai, accounting for 20.2% of total visitors, and a year-on-year growth of 28.7% [2][6] Group 2: Community Engagement - The match was viewed by approximately 226,000 fans at 192 "second venue" viewing points across the city, significantly outnumbering the 25,000 attendees at the stadium [6][10] - Local businesses, particularly hotels near the match venue, experienced a substantial increase in occupancy rates due to the influx of visitors [6] Group 3: Cultural and Tourism Initiatives - Nantong has launched a series of year-round activities themed around local culture and tourism, including rural cultural events and culinary experiences, to capitalize on the excitement generated by the football league [10][11] - The city has introduced various promotional measures, such as discounts for ticket holders at local attractions, to enhance visitor experience and encourage spending [11][15] Group 4: Long-term Development Strategy - Nantong is positioning itself as a new tourism destination in the Yangtze River Delta, with nine projects recognized as key cultural tourism initiatives, including the construction of marine parks and cultural districts [14][15] - The city is actively engaging with the Shanghai metropolitan area to attract weekend tourists through tailored travel packages and promotional events [15][16]
“爱鸟周”为何不能像FI和花展那样“市区联动”
Xin Lang Cai Jing· 2025-05-09 02:33
Core Viewpoint - The integration of cultural, tourism, and commercial activities in Shanghai is being explored through events like the F1 Shanghai Station, Bird Week, and the Shanghai International Flower Show, highlighting the need for better collaboration between urban and suburban areas to enhance commercial opportunities [2][4][6]. Group 1: Event Analysis - The F1 Shanghai Station and the International Flower Show have successfully implemented a "dual venue" model, while Bird Week remains limited to a single location in Chongming, indicating a disparity in event effectiveness [4][6]. - The Shanghai Greenery and City Appearance Bureau is a common organizer for both Bird Week and the International Flower Show, yet the outcomes of these events vary significantly [4][6]. - The current structure of nature-related activities, such as Bird Week, is primarily focused on educational outreach rather than commercial viability, which limits their potential for broader engagement [6][8]. Group 2: Commercialization Potential - There is a growing interest in urban birdwatching, with a significant number of birdwatchers in China, suggesting a potential market for urban-based birdwatching events [8][10]. - The concept of "city linkage" could be applied to integrate urban and suburban activities, balancing public interest with commercial needs, thereby enhancing the overall experience of nature-related events [6][8]. - Successful examples from other cities, such as integrating nature elements into commercial spaces, indicate that there is a viable path for commercializing birdwatching and related activities in Shanghai [7][10]. Group 3: Consumer Engagement - Birdwatching enthusiasts are increasingly spending on high-tech equipment, indicating a market for specialized products that could be targeted through urban events [12][13]. - The rise of "celebrity influence" in promoting birdwatching activities suggests that there is potential for developing a fan economy around this interest, which could drive consumer engagement [13][14]. - Collaborations between outdoor brands and nature education initiatives could enhance the visibility and appeal of birdwatching, creating new lifestyle trends [14].