Core Insights - The "New Read Series of Chinese Folk Culture" was launched in Beijing, focusing on the theme "Cultural Roots, Folk Soul," and attended by representatives from various national cultural institutions and universities, highlighting the importance of inheriting and innovating traditional Chinese culture [1][2] Group 1: Publication Overview - The series consists of eleven volumes, co-edited by renowned scholars Bai Gengsheng, Liu Yeyuan, and Wan Jianzhong, covering various aspects of folk customs such as festivals, rituals, beliefs, medicine, commerce, clothing, housing, ecology, litigation, and production [1] - The compilation aims to transition from merely recording folk customs to understanding and activating their value, integrating solid field research and contemporary academic perspectives [1] Group 2: Academic and Cultural Significance - Experts discussed the series' innovative approach, which breaks traditional folk literature writing paradigms by reinterpreting the contemporary value of folk culture through new perspectives, thinking, and methods [2] - The series is expected to enhance national cultural identity, build a spiritual home, and serve national education, showcasing broad application prospects [2] Group 3: Future Development Plans - The project will adopt a dual strategy of "high-quality publishing + precise marketing," with plans to develop digital reading resources and organize activities to promote folk culture in schools and communities [2] - Future initiatives will include live broadcasts, short videos, and collaborations with book influencers to make folk culture more accessible to the general public [2]