Core Insights - Increasing consumer interest in integrating Chinese elements and traditional aesthetics into daily life, with a focus on creating a personalized and warm home atmosphere [1] - IKEA's sixth appearance at the "China International Import Expo" (CIIE) features the global launch of the Chinese New Year series FÖSSTA, which includes 25 new products inspired by traditional symbols like horses and goldfish [1][2] Group 1: Product Development and Launch - The design of the FÖSSTA series involved a workshop in Xi'an, engaging local cultural experts and inheritors of intangible cultural heritage to explore the history and customs of the Spring Festival [1] - IKEA has successfully transformed local insights into market "bestsellers," exemplified by the RULLERUM electric sofa, which sold approximately 78,000 units since its debut at the CIIE in 2022, contributing nearly 50,000 units to IKEA's sofa sales in the 2025 fiscal year, accounting for 26.96% of total sales in that category [3] - The upgraded RULLERUM sofa will also be introduced to international markets, showcasing the global impact of local innovations [3] Group 2: Strategic Positioning and Future Outlook - IKEA China aims to align with the theme of "higher quality, better life" at the CIIE, presenting a range of home products that address current social concerns and meet local consumer needs [4] - The company is committed to creating better daily lives for local families under its "Growth+" strategy, emphasizing collaboration with China to shape a better future [4]