本土化

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便利店+商超=烘焙新势力?全球商超烘焙市场给中国的启示
东京烘焙职业人· 2025-08-22 08:34
Core Viewpoint - The Chinese baking market is experiencing a shift from independent bakeries to new retail channels such as supermarkets and convenience stores, indicating a change in consumer demand despite stable market demand [1]. Group 1: Market Dynamics - In 2024, the number of baking stores in China saw a net growth of nearly zero, with 92,000 new stores and 91,000 closures, highlighting a stagnation in traditional bakery growth [1]. - New retail channels are showcasing strong sales, with examples including Sam's Club's Swiss roll sales exceeding 1 billion yuan, Hema's strawberry box cake generating 200 million yuan in seasonal sales, and Pang Donglai's mooncake sales estimated at 200 million yuan [1]. Group 2: International Comparisons - The trends observed in the Chinese baking market are not unique but are part of a broader global phenomenon influenced by the development of industrial food technology and rapid market expansion [4]. - Mature baking markets in Japan, South Korea, Europe, and North America have established stable supermarket baking models that meet consumer needs while continuously creating popular products [5]. Group 3: Asian Market Insights - Japan and South Korea serve as benchmarks in the Asian baking market, characterized by high-frequency purchases and a preference for soft bread, with a supply chain model centered around short shelf-life products [6]. - The emphasis on freshness is a common principle in Japanese and Korean supermarkets, supported by a mature "factory collaboration + regional distribution" system [7]. Group 4: Consumer Preferences - In Japan, 82.8% of consumers prefer to buy bread from supermarkets, while in South Korea, this figure is 76%, indicating a strong consumer preference for supermarket-bought baked goods [11]. - Health considerations have become essential, with products like "no added sugar toast" and "low GI whole grain bread" dominating sales in Japan and South Korea [12]. Group 5: North American Market Characteristics - The U.S. baking market is characterized by family-oriented consumption, with supermarkets catering to bulk purchases and family needs, leading to a unique model of large packaging and high cost-effectiveness [23]. - Supermarkets in the U.S. account for approximately 70% of total bread sales, with a focus on stable quality and low prices, although they lack the innovative marketing strategies seen in Japanese convenience stores [30]. Group 6: European Market Trends - The European baking market is projected to reach $157.36 billion by 2025, with supermarkets contributing approximately 60%-70% of sales, reflecting a high dependency on supermarket channels [31]. - Different countries in Europe have tailored their baking strategies based on local consumer preferences, with Germany focusing on cost control through self-owned factories and local ingredients [33]. Group 7: Strategic Recommendations for China - Chinese supermarkets and chain brands can learn from international practices by adopting strategies such as fine segmentation, local sourcing, and fresh product delivery to enhance consumer trust and satisfaction [42][43]. - Emphasizing family-oriented products and transparent labeling can help build consumer confidence and cater to local market demands [44][46].
当“胖改”风吹到麦德龙
Sou Hu Cai Jing· 2025-08-17 11:58
8月15日,位于北京海淀区的麦德龙四季青店在经历短期闭店调改后恢复营业。这是麦德龙在全国落地的首家"学习胖东来自主调改"门店,从商品精选、服 务升级到员工关怀多方面全面焕新。对于麦德龙而言,积极"胖改"的背后,是其进一步重视to C业务以及本地化的尝试。 麦德龙四季青店外观。(中国商报记者 冉隆楠/摄) 首家"胖改"麦德龙开业 作为麦德龙在全国的第一家"胖改店",四季青店开业当天吸引了大批消费者。 中国商报(记者 冉隆楠)谁也没想到,"胖改"的风有一天吹向了麦德龙——一家拥有付费会员体系并以to B业务闻名的仓储式超市。 据该负责人介绍,四季青店的商品数量精简至约8000支,全场商品汰换率达到55%,重点增加的烘焙和熟食等品类商品数量相比调改前增加了近6倍,引入 了不少胖东来同源的商品。 值得一提的是,麦德龙两大自有品牌"宜客"和"麦臻选"依然保留,麦德龙颇具优势的进口商品占比保持在25%,价格带覆盖从民生到中高端,既丰富了日常 生活的"烟火气",也保留了德式品质消费的"国际范"。 服务体验全面升级 记者在现场注意到,和物美胖改店、永辉胖改店不同的是,四季青店对装修并未进行整体大改,依然保持原有的装修风格。从 ...
5GWh储能大单落地,中印新能源合作回温信号渐显
高工锂电· 2025-08-17 08:19
但现实情况是,中印关系过去几年进入"冷静期",印度曾为中国企业赴印投资设下种种障碍,至今仍然存在。更深层次的,印度在产业发展奉行的 本土主义、杂乱的政府管理体系,这些都有可能为正在升温的中印合作泼一盆冷水。 中印新能源合作等待一个明确的信号。 中汽新能与印度最大的电力部门基础设施投资信托公司 IndiGrid 签署 2026-2027 年储能系统产品 5GWh 合作备忘录。此前,中汽新能已获得印 度电网 1GWh 订单,目前正在交付。 无论是在新能源展会上频繁看见的印度身影,或是中印两国高层的频繁互动,这些都敏锐地反映着中国与印度经贸关系的回温。 这两个总人口超过 28 亿的大国正在将合作的重心放在新能源领域。 从光伏、风电、储能,到出行电动化,中国企业正广泛参与印度实现 2070 年 碳中和的宏伟蓝图中。 大门初启 近期,一份5GWh的储能大单正在揭开中国与印度新能源合作的冰山一角。 接下来,外界期待着更加明确的信号释放。印度媒体最新消息,印度总理莫迪将时隔 7 年后于 8 月 31 日至 9 月 1 日访问中国并出席上海合作组 织天津峰会。 这一场中印会面牵动着世界的目光,外界关注着中印双方经贸合作的深化 ...
「日料界的瑞幸」,偷了萨莉亚的家
36氪· 2025-08-15 10:44
Core Viewpoint - The article discusses the rising popularity of Sushi Lang, a budget sushi brand in China, highlighting its appeal among young consumers and the shift in the sushi market towards affordability and local adaptation [10][38][50]. Group 1: Market Trends - The sushi market in China is experiencing a significant shift towards affordable sushi options, with Sushi Lang leading this trend [10][50]. - Sushi Lang has opened multiple locations in major cities like Beijing and Guangzhou, often resulting in long queues and high demand [11][14]. - The brand's pricing strategy, with items priced around 8 to 15 yuan, positions it as a "people's sushi," contrasting with traditional high-end sushi restaurants [23][26]. Group 2: Consumer Behavior - Young consumers are increasingly drawn to Sushi Lang for its perceived value and social media presence, with many sharing their dining experiences online [21][17]. - The concept of "value for money" is crucial, as consumers are looking for affordable dining options that still provide a satisfying experience [23][50]. - The popularity of Sushi Lang reflects a broader trend where consumers prioritize experience and social media shareability over traditional notions of authenticity in cuisine [48][58]. Group 3: Competitive Landscape - The rise of Sushi Lang coincides with the decline of traditional sushi brands that emphasize authenticity, as seen with KURA Sushi's struggles in the market [42][45]. - New entrants in the sushi market are adopting similar strategies to Sushi Lang, focusing on affordability and local flavors to attract consumers [60][66]. - The overall sushi market is expanding, with a significant increase in the number of sushi restaurants, indicating a growing acceptance of sushi as a mainstream dining option [60][68].
日妆巨头们,从未像今天这样渴望“本土化”
3 6 Ke· 2025-08-14 10:52
Group 1 - Japanese cosmetics companies are experiencing collective anxiety in the Chinese market, with Shiseido's executives acknowledging a decline in brand equity [2] - The Japanese beauty industry has been a significant player in China for over 40 years, but recent years have seen challenges due to the rise of local brands and external pressures from Western competitors [2][3] - In the first half of 2025, major Japanese beauty companies reported declines in their Chinese operations, with Shiseido's sales dropping by 10%, Kosé's by 7.3%, and POLA's net profit plummeting by 38% [2][3] Group 2 - The performance of Japanese beauty companies reflects a broader restructuring of the beauty industry, highlighting the need for multinational companies to adapt to the changing market dynamics in China [3] - Despite global profit growth, the persistent weakness in the Chinese market is a common challenge for these companies, indicating a significant shift in the competitive landscape [3][16] Group 3 - Shiseido's overall sales in the first half of 2025 were 469.83 billion yen (approximately 22.86 billion RMB), a decrease of 7.6%, while core operating profit increased by 21.3% to 23.37 billion yen (approximately 1.14 billion RMB) [7][10] - The Chinese and travel retail segment for Shiseido saw sales of 173.94 billion yen (approximately 8.46 billion RMB), down 12.4%, but it contributed nearly 80% of the group's core profit [10] Group 4 - Kao Corporation reported a global sales increase of 2.7% to 809 billion yen (approximately 39.3 billion RMB) in the first half of 2025, with operating profit rising by 19.9% to 69.5 billion yen (approximately 3.3 billion RMB) [10][13] - Kosé's sales were 160.5 billion yen (approximately 7.8 billion RMB), a slight increase of 0.9%, but operating profit fell by 17.7% to 11.3 billion yen (approximately 0.55 billion RMB) [15] Group 5 - POLA ORBIS Group's total revenue was 832.53 billion yen (approximately 38.3 billion RMB), a slight decrease of 0.7%, with net profit dropping by 38.1% to 4.64 billion yen (approximately 0.23 billion RMB) [16] - The performance of these companies illustrates a clear divide between global profitability and challenges in the Chinese market, with POLA facing additional difficulties due to delayed strategic adjustments [16] Group 6 - Japanese beauty companies are optimistic about the long-term potential of the Chinese market and are accelerating transformations to navigate current challenges [17] - Strategies include focusing on high-end products, channel innovation, and localization to better respond to the evolving consumer landscape in China [17][19]
日妆巨头们,从未像今天这样渴望“本土化”
FBeauty未来迹· 2025-08-13 10:53
Core Viewpoint - Japanese cosmetics companies are facing significant challenges in the Chinese market, with declining sales and profits, prompting a need for strategic transformation to regain market share and adapt to local consumer demands [2][3][14]. Group 1: Market Performance - Shiseido's sales in China fell by 10% in the first half of 2025, while Kose's business declined by 7.3%, and POLA's net profit dropped by 38% due to market weakness [3][10][13]. - The overall sales of Japanese cosmetics in China have been adversely affected by the rise of local brands and external factors such as the nuclear wastewater incident [3][4]. - In the first half of 2025, Shiseido's global sales were 469.83 billion yen (approximately 22.86 billion RMB), down 7.6% year-on-year, but core operating profit increased by 21.3% to 23.37 billion yen (approximately 1.14 billion RMB) [7][8]. Group 2: Strategic Adjustments - Japanese companies are focusing on high-end markets and localizing their operations to better meet consumer needs in China [16][22]. - Shiseido plans to integrate its China and travel retail operations into an independent profit center to enhance brand synergy and respond to the trend of high-end market penetration [16][32]. - Kose is implementing a strategy of channel optimization and brand restructuring, emphasizing high-end and mass-market segments while enhancing local R&D and marketing efforts [24][31]. Group 3: Future Outlook - Despite current challenges, Japanese companies remain optimistic about the long-term growth potential in the Chinese market and are accelerating their transformation efforts [16][32]. - The focus on high-quality growth rather than short-term sales boosts is evident in Shiseido's strategy, which includes significant investments in core brands and new product launches [18][32]. - The ability to adapt to local consumer preferences and integrate local insights into product development will be crucial for Japanese brands to maintain competitiveness in the evolving Chinese beauty market [27][32].
满足多元消费需求,餐饮企业寻找新突破口
Sou Hu Cai Jing· 2025-08-04 14:36
Group 1: McDonald's China - McDonald's China has surpassed 7,100 stores, tripling its presence since 2017, and serves over 1.3 billion customers annually [2][4] - The company emphasizes local sourcing, with over 90% of ingredients procured locally and nearly 60% of suppliers being domestic [4] - McDonald's China aims to reach 10,000 restaurants by 2028, with a focus on expanding into lower-tier cities [6] Group 2: Haidilao - Haidilao has launched its first "Premium Selection" store in Beijing, targeting consumers seeking a refined dining experience with high-quality ingredients [7][9] - The new store features a two-level layout with private rooms and specialized service teams, aiming to enhance the dining experience [9][11] - Haidilao plans to continue its refined layout strategy, introducing various themed restaurants in 2024, including family-friendly and late-night dining options [11]
进入“金拱门时代”第8年,麦当劳中国如何实现门店数量翻3倍?
Xin Jing Bao· 2025-08-04 02:40
Core Insights - McDonald's China has entered its "Golden Arches Era" for eight years, with significant growth in restaurant numbers and customer service, becoming the second-largest and fastest-growing market globally [1][3] - The company emphasizes a "localization" strategy, with 90% of its ingredients sourced locally, and aims to achieve full coverage across all provincial administrative regions in China [3][5] Expansion Strategy - McDonald's China has expanded its restaurant network from approximately 2,300 in 2017 to over 7,100, with a focus on third to fifth-tier cities, where about 50% of its restaurants are now located [3][5] - The company plans to open 1,000 new stores annually, aiming for a total of 10,000 by 2028, maintaining a pace of 2-3 new openings daily [3][5] Supply Chain and Sustainability - McDonald's China has launched the "McChain" initiative, committing to sustainable agricultural practices and supply chain improvements by 2028 [4] - The company has over 3,800 LEED-certified green restaurants, the largest number globally, and is focused on green packaging and recycling initiatives [9] Digital Transformation and Customer Engagement - The IT team has achieved 100% digital technology self-research, with 90% of orders placed via mobile or self-service kiosks, enhancing operational efficiency [7] - McDonald's China engages customers through interactive campaigns and feedback mechanisms, emphasizing the importance of in-person interactions [7][8] Community and Talent Development - The company has established "Ronald McDonald Houses" in three cities, providing over 77,000 nights of free accommodation for families of sick children [10] - McDonald's China focuses on talent development, with programs for rapid career advancement and extensive training through its Hamburger University and online platforms [10]
既要高端技术也要性价比:外资在中国的生存之道和进阶路
Di Yi Cai Jing· 2025-07-30 13:29
Group 1: Foreign Investment in China - Foreign companies are increasingly collaborating with Chinese enterprises to enhance their global competitiveness, reflecting a shift in attitudes towards foreign investment in China due to the rise of local manufacturing capabilities [1] - The competitive pressure from local manufacturers is prompting foreign firms to rethink their strategies for survival and advancement in the Chinese market, focusing on high-end, localized, and cost-effective solutions [1] Group 2: Product Localization and Cost-Effectiveness - Companies like Tennant are launching products specifically designed for the Chinese market, emphasizing cost-effectiveness while maintaining similar performance levels, achieved through technological upgrades and material improvements [2] - Kärcher is adapting to the competitive landscape by developing differentiated products and expanding its market presence through collaborations with local entities, highlighting the importance of local market responsiveness [3] Group 3: Service Industry Adaptation - The CFA Institute has introduced a localized version of its sustainable investment certification in China, significantly reducing the price compared to its English counterpart, reflecting a trend towards cost-effective solutions in the service sector [4] Group 4: Localized Solutions and Market Responsiveness - Lenz Group is focusing on high efficiency and local customer needs, adapting its product offerings while reducing costs to enhance competitiveness in the Chinese market [5][6] - The company has transitioned from reliance on imports to a fully localized supply chain, achieving over 80% localization in key components [6] Group 5: Growth in the Shipbuilding Industry - China has become the world's largest shipbuilding nation, with significant shares in global completion and new orders, indicating a strong competitive position in the industry [8] - Shanghai Wärtsilä is capitalizing on local partnerships and the push for low-carbon technologies, with a robust order pipeline extending to 2028, showcasing the growth potential in the shipbuilding sector [9][10] Group 6: Customization and Global Orders - Companies are leveraging platforms like the China International Import Expo to secure global orders, with Shanghai Wärtsilä offering customizable engine options to meet diverse customer preferences [10] - Emerson is adapting its products to local market needs while maintaining global standards, translating its commitment to local adaptation into competitive advantages [10] Group 7: Expansion and Investment Plans - Lesaffre is enhancing its production capabilities and R&D investments in China, with plans for further expansion to support its global and high-end transformation [11]
科技与本土化成利器,中国物流企业“卷”向海外
Di Yi Cai Jing· 2025-07-30 10:37
Core Viewpoint - Chinese logistics companies are rapidly expanding overseas, particularly in Southeast Asia, by combining localized staff with domestic-like facilities to enhance efficiency and market influence [1][5][10]. Group 1: Localization and Efficiency - The integration of local staff and facilities similar to those in China is a hallmark of Chinese logistics companies' overseas operations [1]. - In Malaysia, the presence of prayer rooms and culturally appropriate work practices for local Muslim employees exemplifies the company's commitment to localization [1]. - The use of advanced technologies such as smart warehousing and automated processes has significantly improved operational efficiency, reducing order fulfillment time from 2-3 days to same-day processing [5][12]. Group 2: Market Demand and Growth - There is a high demand for warehouse space, with Malaysian self-operated warehouses reaching full capacity this year, indicating robust growth in logistics needs [9][10]. - The Southeast Asian e-commerce market is experiencing rapid growth, with projections indicating a total GMV of $128.4 billion in 2024, driven by platforms like Shopee and TikTok Shop [10][11]. Group 3: Challenges in Overseas Expansion - Chinese logistics companies face challenges such as local regulations, labor management, and cultural differences when entering new markets [5][6][12]. - The logistics model in Malaysia differs from China, relying on third-party partners for last-mile delivery due to local preferences for self-pickup points [6]. - Selecting optimal warehouse locations is a significant challenge due to uneven resource distribution and varying warehouse classifications in Malaysia [6]. Group 4: Competitive Landscape - Chinese logistics firms are leveraging their large-scale operational experience and technological advantages to compete in Southeast Asia, where they face local and international competition [12]. - The logistics market in Southeast Asia is still developing, focusing on building infrastructure and enhancing digital capabilities to avoid past pitfalls seen in China [12].