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合资品牌寻求突破:本土化加速补位 智能电动赛道再争高下
Xin Lang Cai Jing· 2025-11-23 06:53
金标大众纯电全尺寸SUV ID. EVO概念车在本次车展上亮相。基于该概念车打造的量产车型与众08已于 今年11月完成工信部公示。稍早前的10月,金标大众首款智能纯电轿车与众07也已登上工信部目录。两 款车型均为大众与小鹏联合开发,搭载专为中国市场开发的全新电子电气架构。据悉,与众08将具备 L2++级高级驾驶辅助功能。 在ID.序列中,上汽大众宣布全新的新能源产品序列定名为ID. ERA。2026年,ID. ERA将推出多款纯 电、混动、增程产品。新序列第一款产品,为大众首款9系车型,定位为"德系满级旗舰SUV"。 智通财经11月23日讯(记者 徐昊)面对自主品牌的强大攻势,如何在电动化、智能化发展滞后的情况 下实现突破,是留给合资品牌的必答题。在11月21日拉开帷幕的广州车展上,部分合资品牌给出了答 案。 "大众汽车将正式开启新一代智能网联汽车的交付进程,并以新能源产品为核心发展方向。"作为合资品 牌中电动智能转型的排头兵,大众汽车乘用车品牌中国CEO齐泽凯在本届车展上再次强调,依托"在中 国,为中国"战略,大众正以"中国速度"加速创新研发与本土化制造,提供涵盖纯电、插混及增程式车 型的多元化动力选择。 ...
国潮中医市集走红宝山:让传统养生“潮”起来、“活”起来
Xin Hua Cai Jing· 2025-11-23 06:13
新华财经上海11月23日电 (谷青竹) 小雪时节,暖意融融。11月22日,由宝山区卫生健康委员会联合 庙行镇党委、政府共同打造的"YOUNG生'庙'会"国潮中医市集,在共康党群服务中心东茭泾畔鸣锣开 市。这场为期两天的市集以"中医生活化、年轻化、本土化"为核心,将中医"治未病"理念与潮流体验深 度融合,让居民在逛市集、享服务中感受中医魅力,成为宝山区党建与卫生健康事业深度融合的生动实 践。 生活化落地:服务触手可及,健康融入日常 市集以"便民惠民"为核心,将专业中医服务转化为居民触手可及的生活体验。曙光医院、宝山区中西医 结合医院等多家医疗机构的专家坐镇咨询区,针对颈肩腰腿痛、失眠、消化不适等常见问题提供一对一 解答;基础检测区免费提供血压、血糖测量和体质辨识服务,耳穴贴压、艾灸贴DIY等适宜技术体验区 前排起长队;八段锦现场教学环节更是人气爆棚,老祖宗传下来的养生功法成为打工人"去班味"的实用 妙招。 "在家门口就能找专家咨询,还能免费测血压、学养生功法,这样的市集太实用了!"居民杨红卫阿姨特 意赶来参与市集。作为中医的忠实粉丝,她深有感触:"大病术后调理、日常养生保健,中医都帮了大 忙,西医治标、中医固本 ...
必胜客中国餐厅突破4000家,三十五载深耕续写行业传奇
3 6 Ke· 2025-11-22 13:41
2025年11月22日,在海南,素有"椰梦长廊"美誉的三亚湾,必胜客为其中国第4000家门店隆重举行里程 碑庆典。这家承载着特殊意义的门店落成,恰逢必胜客入华的第35周年,进一步夯实了必胜客"披萨专 家"的市场地位。 庆典现场,百胜中国首席执行官屈翠容女士(Joey Wat),必胜客品牌总经理蒯俊先生(Jeff Kuai) 及 百胜中国管理团队,与到场嘉宾共同见证了必胜客的这一关键时刻。 百胜中国管理团队共庆必胜客餐厅突破4000家里程碑时刻 屈翠容女士表示:"必胜客将以更坚定的信念扩张版图,以更前沿的科技赋能体验,以更独特的品牌魅 力凝聚人心,以更高效的运营体系铸就辉煌。" 百胜中国首席执行官屈翠容女士发言 重视消费体验与智慧门店升级 椰梦长廊是"三亚湾"的别称,是环三亚湾修建的一条著名的海滨风景大道。必胜客中国第4000家门店 以"白沙漫浪・海滨栖所"为主题,提取了三亚海边"白沙质感、海浪韵律、沙滩漫步松弛感"三大元素, 将唯美、悠闲的氛围推至极致。 必胜客中国第4000家餐厅海南三亚湾壹号餐厅外部全景照 庆典活动上,必胜客品牌总经理蒯俊先生(Jeff Kuai)表示:"35年来,必胜客凭借出色的团队,以 ...
下沉市场翻车?星巴克万店冲刺遇阻,甩卖60%股权,中国品牌逆袭
Sou Hu Cai Jing· 2025-11-22 07:55
咱别以为这是外资要跑路,说白了,这是中国消费市场早就换了玩法,洋牌子不跟着变,就得被淘汰! 大家好,我是老陈瞰世界。 最近刷到星巴克、汉堡王这些洋牌子的操作,是不是觉得有点懵?星巴克豪掷 40 亿,把中国区 60% 的股份卖给了博裕资本。 汉堡王更干脆,直接甩卖 83% 股权,换来了 25 亿投资。其实这事儿早有先例,2016 年百胜就把肯德基、必胜客的中国业务转给了春华资本。 说真的,洋牌子早年在中国那可是躺着赚钱的主儿。1987 年肯德基在北京前门开店,那场面热闹得吓人,400 多人排着 2 小时的长队等位,7.3 元一个的汉 堡。 放在当时相当于普通家庭 3 天的伙食费,吃完剩下的纸盒,孩子们都当宝贝似的珍藏起来。 1999 年星巴克进驻北京国贸,墨绿色的门店、原木桌椅,再配上爵士乐,直接成了都市白领的 "装逼圣地",说句实在的,它卖的哪儿是咖啡啊,分明是那 份 "高人一等" 的逼格。 外资 "卖身" 不是撤退是自救 那时候洋牌子能躺赢,全靠三个硬条件:一是大家想要的多、能买到的少,市场红利一抓一个准。 二是政策给劲儿,外资企业所得税才 15%,还能享受 "两免三减半",比本土企业 33% 的税率划算太 ...
百胜中国(09987.HK):门店高速增长 利润率持续提升
Ge Long Hui· 2025-11-18 05:33
Core Insights - The company reported total revenue of $3.2 billion in Q3 2025, a 4% year-over-year increase excluding foreign currency effects, while adjusted net profit was $282 million, reflecting a 5% decline year-over-year due to investment income drag [1] Store Expansion - The company experienced rapid store growth, adding 536 new stores in Q3 2025, with franchises accounting for 32% of the new openings [1] - By brand, KFC added 402 new stores, marking a historical high for Q3, with franchises making up 41% of these additions; Pizza Hut added 158 new stores, with franchises at 28% [1] - As of the end of Q3, the total number of stores reached 17,514, including 12,640 KFC stores, 4,022 Pizza Hut stores, and over 1,800 KPRO coffee shops [1] Sales Performance - System sales increased by 4% year-over-year, driven by a 4% increase in new store openings and a 1% rise in same-store sales [2] - KFC's system sales grew by 5%, with same-store sales up by 2%, primarily due to a 3% increase in same-store transaction volume, despite a 1% decline in average ticket size [2] - Pizza Hut's system sales rose by 4%, with same-store sales increasing by 1%, supported by a 17% rise in same-store transaction volume, while average ticket size fell by 13% due to strategic adjustments for better value [2] - Overall, delivery sales for both KFC and Pizza Hut saw significant growth, increasing by 33% and 27% respectively, with delivery now accounting for 51% of restaurant revenue [2] Profitability - Profit margins for both KFC and Pizza Hut improved in Q3, with KFC's operating profit margin rising to 16% and restaurant profit margin to 18.5% [3] - For Pizza Hut, operating profit margin reached 8.9% and restaurant profit margin 13.4%, benefiting from improved operational efficiency and lower raw material costs, although increased delivery costs and a focus on value products partially offset these gains [3] - The company's overall operating profit margin and restaurant profit margin increased by 0.4 and 0.3 percentage points to 12.5% and 17.3% respectively [3] Future Outlook - The company is expected to maintain a high store opening pace, projecting 1,600 to 1,800 new stores in 2025, which is anticipated to drive continued revenue growth [4] - Forecasted net profits for 2025-2027 are $928 million, $1.012 billion, and $1.088 billion respectively, with corresponding price-to-earnings ratios of 18, 17, and 15 times [4]
分拆、合资、放权......入华二十多年的洋快餐为何都要“独立”?
Xin Lang Cai Jing· 2025-11-17 08:12
Core Insights - The article highlights a trend of multinational companies, particularly in the food and beverage sector, increasingly opting for joint ventures and local partnerships in China to enhance growth and localization strategies [1][10][15]. Group 1: Joint Ventures and Partnerships - Starbucks announced a joint venture with Boyu Capital, selling up to 60% of its Chinese operations for an estimated valuation of $4 billion (approximately 284.84 billion RMB) [3][10]. - CPE Yuanfeng has formed a joint venture with Restaurant Brands International (RBI) to take over Burger King's operations in China, with CPE holding approximately 83% and RBI retaining about 17% [1][10]. - The trend of forming joint ventures is not new; McDonald's previously sold 80% of its China operations to a consortium led by CITIC and Carlyle in 2017, while Yum China was spun off from Yum Brands in 2016 [3][11][15]. Group 2: Growth and Localization Strategies - Starbucks aims to expand its store count in China from 8,000 to 20,000, leveraging Boyu's local expertise to penetrate smaller cities and emerging regions [3][10]. - Burger King plans to increase its store count from 1,250 to over 4,000 with the support of CPE Yuanfeng, focusing on product upgrades and digital transformation [3][10]. - McDonald's set a goal to grow its store count from 2,500 to 4,500 within five years after partnering with CITIC and Carlyle, emphasizing delivery and digital trends [3][10]. Group 3: Market Dynamics and Competition - The Chinese market is significant, with McDonald's identifying it as its second-largest and fastest-growing market globally, contributing about 8% to Starbucks' revenue [5][6]. - The competitive landscape is shifting, with local players like Luckin Coffee and Wallace rapidly gaining market share, prompting international brands to rethink their strategies [7][19]. - Starbucks' market share in China has declined from 42% in 2017 to an estimated 14% in 2024, indicating increasing competition from local brands [6][19]. Group 4: The Role of Local Partners - The introduction of local partners is seen as a crucial strategy for navigating the complexities of the Chinese market, as evidenced by the success of brands like Luckin Coffee and Heytea [9][29]. - The partnership model allows foreign brands to maintain brand ownership while leveraging local expertise for operational execution, enhancing their adaptability in a competitive environment [29][30]. - The article emphasizes that successful localization does not mean abandoning brand values but rather adapting to local consumer preferences and market dynamics [34][36].
2025年中国现制咖饮行业发展历程、市场政策、产业链图谱、市场规模、竞争格局及发展趋势分析:“价格战”愈演愈烈[图]
Chan Ye Xin Xi Wang· 2025-11-17 02:05
Core Insights - The coffee consumption market in China is experiencing significant growth, with the ready-to-drink coffee industry projected to reach a market size of 117.7 billion yuan in 2024, reflecting a year-on-year growth of 15.39% [1][8] - Consumer preferences are shifting from occasional indulgence to daily necessity, with motivations evolving from "energizing function" to "flavor experience" and "daily accompaniment" [1][8] - The industry is witnessing a diversification trend, with innovative products and consumption scenarios emerging, alongside a growing emphasis on local coffee bean usage [3][7] Industry Overview - Ready-to-drink coffee is defined as beverages made from coffee beans or powder, combined with water, milk, cream, syrup, and other ingredients, prepared on-site for immediate consumption [2] - The industry has evolved since Starbucks opened its first store in Beijing in 1999, leading to the rise of local brands like Luckin Coffee, which has disrupted the market with competitive pricing [3][5] Market Dynamics - The number of coffee consumers in China is expected to reach 417 million in 2024, marking a 4.47% increase [8] - Female consumers dominate the market, accounting for 65.4%, while Generation Z and Y represent over 90% of the consumer base, with Generation Z being the largest group at 66.1% [8] Policy Environment - The Chinese government has implemented various policies to support the development of the restaurant industry, including ready-to-drink coffee, creating a favorable environment for growth [5] Industry Structure - The supply chain includes raw material suppliers (coffee beans, milk, etc.), equipment suppliers, brand operators, and sales channels [6][7] - Yunnan province is the primary coffee bean production area, contributing over 90% of China's coffee bean output, which supports the industry's growth [7] Competitive Landscape - The market is characterized by intense competition, with over 32,000 new companies registered in the ready-to-drink coffee sector in 2025, and independent brands making up approximately 60.5% of the market [10][11] - Price wars have intensified, leading brands to seek differentiation through supply chain optimization and product innovation [11] Future Trends - Future developments will likely include deeper integration of tea and coffee products, as well as a focus on health-conscious options like low-sugar and plant-based ingredients [13]
百胜中国(09987):港股研究|公司点评|百胜中国(09987.HK):百胜中国(09987):2025年第三季度业绩点评:门店高速增长,利润率持续提升
Changjiang Securities· 2025-11-16 08:14
Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Insights - In Q3 2025, the company reported total revenue of $3.2 billion, a year-on-year increase of 4% excluding foreign exchange effects, while adjusted net profit was $282 million, a year-on-year decrease of 5% excluding foreign exchange effects. The decline in profit was mainly due to investment income drag [2][6]. - The company is expected to add 1,600 to 1,800 new stores in 2025, maintaining a high store opening pace, which is anticipated to drive continued revenue growth [2][10]. Summary by Sections Revenue and Profitability - The company experienced revenue growth and an increase in profit margins during the reporting period, although profit declined primarily due to investment income [2][6]. - The system sales increased by 4% year-on-year, driven by a 4% increase in net new stores and a 1% increase in same-store sales [10]. Store Expansion - In Q3 2025, the company added 536 new stores, with franchises accounting for 32% of the new openings. By the end of Q3, the total number of stores reached 17,514, including 12,640 KFC stores and 4,022 Pizza Hut stores [10]. - KFC achieved a record high of 402 new stores in Q3, with franchises making up 41% of the new openings [10]. Sales Performance - Both KFC and Pizza Hut saw year-on-year growth in same-store sales, with KFC's same-store sales increasing by 2% and Pizza Hut's by 1%. The overall transaction volume for the company increased by 4% year-on-year [10]. - The company’s overall takeaway sales accounted for 51% of restaurant revenue, with significant growth in takeaway sales for both KFC and Pizza Hut [10]. Profit Margins - The profit margins for both KFC and Pizza Hut improved, with KFC's operating profit margin increasing to 16% and Pizza Hut's to 8.9% [10]. - The overall operating profit margin for the company increased by 0.4 percentage points to 12.5% year-on-year [10]. Future Outlook - The company’s core competitive advantages in digitalization, backend operations, localization, and brand strength are expected to ensure stable performance for its mature brands [10]. - The projected net profits for 2025-2027 are $928 million, $1.012 billion, and $1.088 billion, respectively, corresponding to price-to-earnings ratios of 18, 17, and 15 times [10].
星巴克之后汉堡王中国也卖了,中国市场玩法变了
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 23:32
Core Insights - International brands like Starbucks and Burger King are seeking local partnerships in China to adapt to the unique market dynamics and consumer preferences [1][2] - The rapid growth of local dining brands and changing consumer expectations have made traditional strategies less effective for foreign brands [1][3] Group 1: Market Dynamics - Burger King announced a joint venture with CPE Yuanfeng, investing $350 million to expand its Chinese stores from 1,250 to 4,000 by 2035 [1] - Starbucks has partnered with Boyu Capital, relinquishing 60% of its stake in its Chinese operations [1] - The shift towards localization is driven by the need for brands to innovate their product offerings to meet the evolving tastes of Chinese consumers [1][3] Group 2: Strategic Adaptations - Companies must enhance supply chain agility to quickly respond to trending flavors and consumer demands [2] - There is a need for deeper market insights and localized decision-making, moving away from centralized control [2] - Successful examples include McDonald's and Yum China, which have thrived after local partnerships and restructuring, demonstrating the importance of a localized approach [2] Group 3: Broader Industry Trends - The trend of localization is not limited to the food industry; it is also evident in the automotive sector, where traditional car manufacturers are adopting comprehensive localization strategies [3] - The competitive landscape in China is increasingly favoring brands that understand local consumer needs and preferences [3] - Future innovations may include products that blend local and international flavors, enhancing consumer experience [3]
星巴克之后汉堡王中国也卖了,中国市场玩法变了|财经早察
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 23:09
Core Insights - International brands like Starbucks and Burger King are seeking local partnerships in China to adapt to the unique market dynamics and consumer preferences [1][2] - The shift towards localization is not merely about menu adjustments but involves a comprehensive restructuring of supply chains, store strategies, and marketing approaches [2][3] - Successful examples from the past decade, such as McDonald's and Yum China, highlight the necessity of localization for international brands to thrive in the Chinese market [2][3] Group 1 - Burger King announced a joint venture with CPE Yuanfeng, investing $350 million to expand its Chinese stores from 1,250 to 4,000 by 2035 [1] - Starbucks has partnered with Boyu Capital, relinquishing 60% of its stake in its Chinese operations [1] - The changing consumer landscape in China demands innovative products that cater to local tastes rather than standardized offerings [1][2] Group 2 - Localization requires a more agile supply chain to quickly respond to trends and consumer preferences [2] - Store opening strategies must adapt to lower-tier cities, considering appropriate store types and pricing [2] - Marketing strategies need to resonate with local culture and trends, such as engaging with social media platforms [2][3] Group 3 - The trend of localization is evident beyond the food industry, with automotive companies also prioritizing comprehensive localization strategies [3] - The rapid evolution of the Chinese electric vehicle market necessitates a fundamental restructuring of international brands' approaches [3] - The competitive landscape in China favors brands that deeply understand local consumer needs and preferences [3]