Core Viewpoint - The article highlights the strategic initiatives and developments in Suining, China, aimed at enhancing its cultural tourism and sports integration, with a focus on attracting visitors and boosting local economy through various events and projects [6][7][12]. Group 1: Event and Tourism Development - The "Cycling Fun Tour Conference" and the "Sichuan Suining Guanyin Lake Bicycle Open" were launched, marking significant events in the local tourism calendar [2]. - Suining has seen an influx of over 100,000 external tourists in the past two years, generating more than 50 million yuan in consumption [7]. - Various high-profile events, including concerts and sports competitions, have attracted over 61,000 attendees and generated approximately 138 million yuan in consumption in the first half of the year [11][12]. Group 2: Strategic Partnerships and Projects - A strategic cooperation agreement was signed between Huayi Brothers Media, Suining Cultural and Sports Tourism Development Group, and Sichuan Yanyi Industrial Media, focusing on film production and cultural tourism development [7]. - The "Guanyin Lake Future Water World" project is set to be developed with a total investment of 10 billion yuan, aiming to enhance the commercial and economic value of the area [14]. Group 3: Unique Cultural Resources - Suining boasts unique cultural tourism resources such as Guanyin Lake, the Chinese Dead Sea, and Shede Old Wine, which are seen as key assets for differentiating the local tourism industry [8]. - The Chinese Dead Sea is developing wellness projects centered around salt therapy, enhancing its appeal beyond traditional tourism [10]. Group 4: Infrastructure and Service Improvement - The city is focused on optimizing its tourism infrastructure, including transportation networks and hospitality services, to improve the overall visitor experience [17]. - Suining is implementing a comprehensive service quality enhancement strategy, leveraging technology to ensure efficient and warm service across all aspects of tourism [17]. Group 5: Future Goals and Economic Impact - By 2027, Suining aims to achieve a total tourism expenditure of 30 billion yuan, with ongoing efforts to enhance the integration of cultural, tourism, and sports sectors [6]. - The city plans to develop 92 major projects with a total investment of 48.119 billion yuan, aiming to stimulate economic growth and attract more visitors [15].