Core Viewpoint - The Guizhou Provincial Government has released a work plan for promoting the integration of culture, tourism, and sports from 2025 to 2027, aiming to cultivate 10 internationally influential events, create 10 projects showcasing cultural and tourism characteristics, and launch 10 integrated consumption projects by 2027 [1] Group 1: Policy Initiatives - Various provinces, including Jiangsu, Hebei, and Guangdong, have introduced new policies to promote the integration of culture, tourism, and sports, aiming to enrich the industry and stimulate a new wave of consumption [1] - The State Council has issued opinions to release sports consumption potential and promote high-quality development in the sports industry, emphasizing activities that combine events with travel and local cuisine [3] Group 2: Economic Impact - The integration of culture, tourism, and sports is seen as an effective way to enhance and expand consumption, creating new business models and products that stimulate consumer activity [3] - Sports events have become a core element in invigorating local economies and boosting consumption, with the ability to attract both local and external visitors [2] Group 3: Expert Insights - Experts highlight the importance of cultural, technological, and financial factors in the development of the integration of culture, tourism, and sports, with sports events acting as a catalyst for economic vitality [2] - There is a call for enhanced coordination among departments and the establishment of a collaborative mechanism to create a closed loop of "event attraction—experience—consumption—industry upgrade" [4]

Group 1 - The "Su Super League" has gained significant popularity, attracting 195,700 spectators in its first three rounds, with a peak attendance of 22,613, nearly matching the average attendance of the first 13 rounds of the Chinese Super League [1] - The league has stimulated cultural and tourism consumption in Jiangsu, with a 14.63% increase in tourism spending in six host cities during the Dragon Boat Festival, showcasing a new model of "sports events driving cultural and tourism consumption" [1] - Financial institutions are actively supporting the development of the cultural and sports industry in Jiangsu, leveraging the success of the "Su Super League" to enhance local economic growth [2] Group 2 - Jiangsu Bank is the main sponsor of the "Su Super League" and has previously sponsored other sports events, aiming to create a "cultural finance" brand and explore the "finance + sports" model [3] - Other banks in Jiangsu are also supporting cultural and sports events, with initiatives like promoting tourism alongside traditional dragon boat races [4][5] - The "Su Super League" has led to a surge in ticket prices, with some tickets being resold for as much as 600 yuan, indicating a strong demand that benefits various sectors including dining and accommodation [6] Group 3 - The success of the "Su Super League" has provided a reference for other regions in China to stimulate consumption through a "watching + X" model, capturing a broader consumer base [7] - The integration of cultural symbols and tourism, as seen with the "Su Super League," is a valuable experience for revitalizing markets [8] - Agricultural Bank of Jiangsu has supported the Grand Canal tourism and cultural heritage projects with over 1 billion yuan, promoting financial services tailored to the cultural tourism industry [9]

Core Viewpoint - The article highlights the strategic initiatives and developments in Suining, China, aimed at enhancing its cultural tourism and sports integration, with a focus on attracting visitors and boosting local economy through various events and projects [6][7][12]. Group 1: Event and Tourism Development - The "Cycling Fun Tour Conference" and the "Sichuan Suining Guanyin Lake Bicycle Open" were launched, marking significant events in the local tourism calendar [2]. - Suining has seen an influx of over 100,000 external tourists in the past two years, generating more than 50 million yuan in consumption [7]. - Various high-profile events, including concerts and sports competitions, have attracted over 61,000 attendees and generated approximately 138 million yuan in consumption in the first half of the year [11][12]. Group 2: Strategic Partnerships and Projects - A strategic cooperation agreement was signed between Huayi Brothers Media, Suining Cultural and Sports Tourism Development Group, and Sichuan Yanyi Industrial Media, focusing on film production and cultural tourism development [7]. - The "Guanyin Lake Future Water World" project is set to be developed with a total investment of 10 billion yuan, aiming to enhance the commercial and economic value of the area [14]. Group 3: Unique Cultural Resources - Suining boasts unique cultural tourism resources such as Guanyin Lake, the Chinese Dead Sea, and Shede Old Wine, which are seen as key assets for differentiating the local tourism industry [8]. - The Chinese Dead Sea is developing wellness projects centered around salt therapy, enhancing its appeal beyond traditional tourism [10]. Group 4: Infrastructure and Service Improvement - The city is focused on optimizing its tourism infrastructure, including transportation networks and hospitality services, to improve the overall visitor experience [17]. - Suining is implementing a comprehensive service quality enhancement strategy, leveraging technology to ensure efficient and warm service across all aspects of tourism [17]. Group 5: Future Goals and Economic Impact - By 2027, Suining aims to achieve a total tourism expenditure of 30 billion yuan, with ongoing efforts to enhance the integration of cultural, tourism, and sports sectors [6]. - The city plans to develop 92 major projects with a total investment of 48.119 billion yuan, aiming to stimulate economic growth and attract more visitors [15].

Core Viewpoint - The rise of "sports + tourism" is transforming local economies by leveraging sports events to drive tourism and consumption, with the "Su Super" league exemplifying this trend [1][11][20]. Group 1: Sports Events and Tourism Integration - The "Su Super" league has gained immense popularity, leading to a surge in tourism as fans travel to cities hosting matches, effectively turning sports events into economic engines for local areas [1][9][10]. - Various cities are implementing promotional strategies, such as free entry to attractions and discounts for fans, to attract visitors during match days [2][4][5]. - The success of "Su Super" is attributed to its ability to create a cultural symbol and a new business model that combines sports events with tourism, resulting in a mutually beneficial relationship [1][12][20]. Group 2: Economic Impact and Consumer Behavior - Data shows significant increases in hotel bookings and attraction visits in cities hosting "Su Super" matches, with some cities experiencing booking increases of up to 150% compared to the previous year [9][10]. - The integration of local culture and community engagement in events like "Su Super" enhances the overall experience for visitors, fostering a sense of belonging and encouraging repeat visits [10][20]. - The phenomenon of "following the event to travel" has become a new trend, with many fans planning trips around match schedules, thus boosting local economies [1][11][19]. Group 3: Future Prospects and Challenges - Other regions are looking to replicate the "Su Super" model, but success will depend on their unique cultural offerings and the ability to sustain interest beyond the initial excitement [12][16][20]. - Experts emphasize the need for local governments to enhance infrastructure and service quality to accommodate increased tourist flows resulting from such events [14][15][19]. - The long-term viability of this model hinges on the ability to convert transient event-driven tourism into sustained economic growth through ongoing engagement and diverse tourism offerings [17][20].