Core Viewpoint - The "2025 Book Fragrance Yangtze Reading Week" and the 20th Central China Book Fair aim to showcase the achievements of Hubei's publishing industry and promote cultural exchange, with a focus on the Yangtze River's cultural significance [1][2]. Group 1: Event Overview - The event runs from September 19 to October 26, featuring the Wuhan Book Fair and the Central China Book Fair, highlighting the development of the publishing industry in Hubei [1][2]. - Over 400 publishing units are participating, showcasing more than 70,000 types of books and nearly 10,000 cultural products [2]. Group 2: Cultural Activities - More than 300 cultural activities are scheduled, including reading salons, new media conferences, and community outreach programs [2][3]. - The "Reading Week" serves as a platform for cultural dialogue, with renowned scholars and authors engaging with the public [3][4]. Group 3: Cultural Significance - The event emphasizes the importance of Yangtze culture as a vital part of Chinese civilization, encouraging the publishing industry to innovate and preserve this cultural heritage [4][5]. - Discussions at the "Reading Salon" focus on the historical and contemporary significance of Yangtze culture, with experts advocating for the use of digital technology to enhance cultural dissemination [5][6]. Group 4: Future Directions - The Hubei publishing sector plans to enhance digital transformation and promote a reading culture through various initiatives [5][6]. - The goal is to create a robust cultural industry that supports high-quality development along the Yangtze River, fostering a strong reading community [6].

中国书刊发行业协会理事长艾立民对丛书给予了高度评价。他表示，"中国民间文学丛书"内容厚重、形 式典雅，既具有深厚的学术性，又兼具可读性，具有很高的阅读价值与市场潜力。丛书的出版不仅是对 民间文化遗产的重要守护，更是推动中华优秀传统文化走进大众的重要实践，充分展现了民间文学作为 中华文化瑰宝的当代价值。面对当前出版行业的深刻变革，他强调要坚守内容为本、质量至上的初心， 积极拥抱新媒体与新技术，推动发行模式转型升级，拓展融合传播路径，让民间文学真正"活"起来，走 进千家万户。 由湖北教育出版社精心出版的这套丛书，宛如一座民间文学的宝库，系统呈现了民间文学的瑰宝。它不 仅为学者们提供了重要的研究资料，更为公众打开了一扇了解民间智慧的故事大门，让民间文学的魅力 得以广泛传播。 首发式上，华中师范大学文学院教授、丛书副主编孙正国详细介绍了丛书的情况。他指出，该丛书由著 名故事学家刘守华教授和著名民间文艺学家李惠芳教授领衔主编，华中师范大学民间文学团队共同编 撰，历经多年心血，终成7册、200万字的鸿篇巨制。丛书内容丰富多样，涵盖了神话、传说、故事及叙 事长诗等多个方面，同时融汇了多学科视角和田野调查成果，堪称民间文学从 ...