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梦洁股份前三季度净利润同比增长近三成 高端战略与智慧零售驱动业绩韧性增长
Zheng Quan Shi Bao Wang· 2025-10-26 14:27
Core Viewpoint - Dream Jie Co., Ltd. has demonstrated strong financial performance in Q3, achieving a revenue of 1.099 billion yuan and a net profit of 26.5176 million yuan, marking a year-on-year growth of 28.69% [1] Financial Performance - The company has achieved a stable year-on-year increase in net profit for four consecutive quarters [1] - Key financial indicators have shown continuous improvement, with inventory decreasing by 12.92% compared to the same period last year [1] - The net cash flow from operating activities has significantly increased by 276.33% year-on-year [1] Strategic Initiatives - Dream Jie is focusing on a high-end strategy, leveraging its "Chinese Time-honored Brand" advantage to integrate products with cultural elements and intangible heritage craftsmanship [1] - The company has launched several high-end new products, including the "Chinese Intangible Cultural Heritage" series and the 2025 wedding series, with some products selling out quickly after launch [1] Brand and Technology Development - The establishment of the "Dream Jie Plateau (Polar) Bedding Research Institute" and the acquisition of the first national 3H plateau certification certificate strengthen the technical foundation of its high-end strategy [2] - The company is enhancing its brand positioning through various initiatives, including collaborations with CCTV and smart manufacturing upgrades [2] Market Strategy and Retail Innovation - In response to high traffic costs, Dream Jie is advancing smart retail and channel innovation, integrating online and offline data for comprehensive member lifecycle management [2] - The company is revitalizing offline traffic through store image upgrades and large-scale live streaming events, improving conversion efficiency [2] Future Outlook - With the arrival of the traditional sales peak in Q4, consumer demand is expected to further activate [3] - Dream Jie has initiated its 2025 autumn and winter marketing deployment, preparing for raw material stocking and capacity planning [3] - The company's systematic strategic layout in products, branding, and channels is anticipated to inject sustained momentum into future performance growth, supported by policy measures to expand domestic demand and industry recovery trends [3]