智慧零售
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智慧零售系统如何重塑粮油企业“新品上市”的全流程
Sou Hu Cai Jing· 2025-12-27 04:02
在消费升级、数字化浪潮与供应链变革交织的背景下,粮油行业——这一传统上被视为"低频刚需"的民 生基础产业,正经历一场深刻的结构性变革。过去,粮油企业新品上市往往依赖经验判断、层层审批和 缓慢铺货,周期长、试错成本高、市场反馈滞后。然而,随着人工智能、大数据、物联网(IoT)、云 计算等技术深度融入零售生态,"智慧零售系统"应运而生,并正在系统性地重构粮油企业新品从概念萌 芽到终端落地的全生命周期流程。 本文将深入剖析智慧零售系统如何赋能粮油企业,在消费者洞察、产品开发、渠道协同、营销推广、库 存管理及效果评估六大关键环节实现精准化、敏捷化与智能化,从而显著提升新品成功率、降低运营风 险,并构建可持续的竞争优势。 一、消费者洞察:从模糊猜测到数据驱动的需求定义 传统粮油企业新品开发常陷入"闭门造车"困境:市场部凭主观经验提出方向,研发部门依样画葫芦,最 终产品与真实需求脱节。智慧零售系统通过整合多源数据,构建360度消费者画像,彻底改变这一局 面。 首先,系统可实时抓取电商平台(如京东、天猫、拼多多)的搜索热词、评论情感、竞品销量结构;其 次,接入线下商超POS系统、会员CRM数据,分析区域消费偏好(如南方偏爱 ...
从送餐到送万物,外卖早已不仅仅只是外卖
Sou Hu Cai Jing· 2025-12-25 01:51
Core Insights - The takeaway from the articles is that the food delivery market is evolving beyond its traditional role, becoming a platform for new business models and strategies, rather than just a service for delivering food [2][4][9] Group 1: Market Evolution - The competition in the food delivery market is shifting from price wars to differentiation strategies aimed at achieving broader strategic goals [2][3] - The food delivery market is seen as a breeding ground for new business models and commercial innovations, rather than just a standalone service [2][4] - As the market enters a new phase, it is essential to recognize the emerging trends and strategies that are reshaping the industry [2][3][9] Group 2: New Business Models - The food delivery market is transitioning into a new commercial form that integrates both virtual and physical economies, creating a hybrid business model [5][6] - Players in the market are leveraging their online experience while also investing in offline retail and supply chains, indicating a shift towards a more integrated approach [5][6] - The current food delivery landscape is characterized by a combination of digital and physical elements, reflecting a new paradigm in business operations [6][8] Group 3: Technological Integration - The food delivery market is becoming a testing ground for new technologies and business models, such as big data, drones, and AI [8] - Companies are increasingly focusing on supply chain and industry collaborations, indicating a shift towards a more interconnected operational framework [8] - The competition is now centered around the adoption of innovative technologies and finding new balance points between supply and demand [8][9]
泰安烟草2023年度零售客户成长赋能调研报告
Qi Lu Wan Bao· 2025-12-24 09:03
摘要:2023年,泰安烟草坚持"以客户为中心"的发展思想,深入践行"四个第一"服务理念,聚焦零售客 户"急难愁盼"问题,从数字化转型、暖心服务、精准培训三个维度发力,全方位为零售客户赋能,推动 零售客户从"传统食杂店"向"智慧服务体"转型,帮助客户实现"盈利提升、能力增强、价值认同"三重目 标,显著提高零售客户盈利水平和满意度,书写了"国企赋能客户成长"的生动实践。 关键词:智慧零售;客户赋能;数字化转型;暖心服务 1、数字化转型,开启智慧经营新模式 在消费市场快速变化的背景下,数字化转型成为零售客户提升竞争力的关键。泰安烟草精准把握这一趋 势,积极推动零售客户数字化转型。泰安市岱岳区的贾先生经营烟草超市20多年,随着年龄增长,在商 品进销存管理和账目核算上逐渐感到力不从心。岱岳烟草了解到这一情况后,"量体裁衣"为贾先生制定 了专属提升方案。客户经理主动上门,为他免费安装智能店铺管家云POS系统,耐心协助完成全商品录 入,并将商品保质期信息录入系统,设置及时提醒功能,帮助贾先生实现所有商品的进销存数字化管 理。不仅如此,岱岳烟草还联合相关企业开展共建,为贾先生开通聚合支付服务,并减免了相关手续 费。经过几个月 ...
恒生活智能货柜百台入驻无锡 首次试水长三角“柜”式服务新蓝海
Sou Hu Wang· 2025-12-22 08:55
与简单的设备投放不同,恒生活的"入驻"是一套体系化的解决方案。它精准地解决了高端社区及白领人 群的"最后100米"痛点。 对于高端社区居民而言,这意味着一种"下楼即享"的24小时不打烊便利。无论是深夜的一杯热饮,还是 周末的休闲零食,恒生活智能货柜如同一位全天候的"社区管家",将即时性需求在最短距离内满足,极 大提升了居住的幸福感和社区服务的品质感。 对于万达写字楼、公寓的白领精英而言,它则代表着一种高效、快捷的工作与生活补给方式。在快节奏 的商务环境中,恒生活通过大数据分析,为楼宇定制了更偏向提神醒脑、健康简餐类的商品组合,实现 了对特定人群需求的精准预判与满足。 无锡的成功试点,不仅验证了恒生活服务高端场景的综合能力,更重要的是,沉淀了一套可复制、可推 广的城市高端社区智能服务"新样本"。以此为基点,恒生活的战略目光已然投向更广阔的长三角腹地 ——从无锡出发,这套成熟的模式将逐步辐射至浙江的绍兴、温州,以及安徽的合肥、芜湖等地,一个 立足长三角、服务高品质生活的智慧零售网络正在加速布局。 当国家"增强供需适配性"的号角吹响,数字经济与实体消费的融合正被推向新的战略高度。在这场以创 新为驱动的变革中,全场景 ...
强力赋能:美宜佳携手生态伙伴,构建品牌便利店加盟长期竞争力护城河
Sou Hu Cai Jing· 2025-12-13 12:57
2025年9月19日,在华为全联接大会2025上,美宜佳与华为、支付宝正式签署三方联创合作协议。此次 合作标志着三方将整合各自在零售网络、操作系统生态及数字支付领域的优势,共同推进基于鸿蒙生态 的全店智能运营体系建设。此举旨在通过技术与场景的深度融合创新,系统性提升全国门店的智能化水 平与消费者体验,为零售行业的数字化升级树立新标杆。 本次合作的核心是依托华为鸿蒙系统强大的生态连接与分布式能力,以及支付宝在数字经营与支付领域 的成熟技术,共同打造可规模化推广的智慧零售解决方案。合作的首个重要成果,是推出了行业首台搭 载支付宝"碰一下"交互技术的鸿蒙智慧收银机。该设备极大简化了支付流程,顾客手机解锁后轻碰即可 完成支付、优惠核销与积分累积,显著提升了交易效率与消费体验。 此次智能化升级,与美宜佳长期坚持并不断优化的品牌便利店加盟模式形成了深度协同与强力赋能。对 于庞大的加盟网络而言,统一的智能化改造意味着运营效率的普适性提升与成本的集约化管控。 通过引入鸿蒙智慧收银机等智能硬件,加盟门店能够有效降低对人工操作的依赖,尤其是在夜间等时 段,有助于缓解人力成本压力并挖掘增量消费。同时,基于鸿蒙生态构建的数字化系统, ...
智慧零售新标杆:元气森林智能柜以全链路定制化服务实力,与富士康科技集团达成深度合作
Jin Rong Jie Zi Xun· 2025-12-12 07:59
Core Insights - The collaboration between Yuanqi Forest and Foxconn marks a significant step in the development of smart retail solutions, enhancing employee convenience and satisfaction within the Foxconn Shenzhen Longhua campus [1][2]. Group 1: Partnership Overview - Yuanqi Forest has launched a smart vending machine project in partnership with Foxconn, providing customized solutions to improve the quality of life for employees [1]. - The smart vending machines will utilize advanced AI recognition technology for a seamless shopping experience, allowing for "grab-and-go" purchases without the need for scanning [2]. Group 2: Market Context - The instant retail market in China is experiencing rapid growth, with an expected annual compound growth rate of 10% from 2024 to 2029, potentially reaching a market size of over 3.8 trillion yuan [1]. Group 3: Service and Product Offering - The collaboration emphasizes a diverse product range, including new beverage options and various food and lifestyle products, aimed at meeting the differentiated consumption needs of employees [2]. - Foxconn has set high standards for product selection and service quality, reflecting its commitment to employee welfare and satisfaction [2]. Group 4: Cultural Integration - The partnership integrates technology with human-centric values, promoting a culture of care and innovation within the workplace [3]. - A "Happy Shopping Carnival" event was organized to engage employees, featuring interactive games and promotional offers, further enhancing the shopping experience [3].
元气森林与富士康深度合作 打造智慧零售新标杆
Sou Hu Cai Jing· 2025-12-10 08:54
当前,中国即时零售市场进入快速发展阶段,2024年至2029年年均复合增长率预计达10%,市场规模有 望突破3.8万亿元。随着消费者耐心阈值降低,"即时满足"成为显著趋势。 中国网财经12月10日讯 2025年12月9日,元气森林智能柜与富士康科技集团首次达成深度合作,元气森 林将以智慧零售服务商身份,为富士康科技集团深圳龙华园区提供定制化智慧零售服务方案,落地多台 智能零售柜,覆盖生活、购物、休闲、娱乐等多个园区场景,以科技创新优化园区服务生态,提升员工 生活品质。当天,"智慧零售贩卖机项目启动仪式"在富士康科技集团深圳龙华园区启动,双方将以此次 进驻为起点,持续探索智慧零售与大型园区场景的深度融合,共同推进科技服务生活的创新实践。 富士康科技集团作为全球电子制造服务领军企业,对合作伙伴的服务能力及质量提出极高的要求。在历 经对元气森林独有的配送体系、运营管理、商品、质量等多维度严格考察评估后,最终选择与元气森林 携手。本次合作方案,将以即时便捷、品类多元、智能高效为核心特色,在满足园区管理需求、提高服 务质量及安全保证外,不断提升园区员工的幸福感和满意度。 技术体验层面,元气森林智能柜搭载先进的AI识别技 ...
提供定制化智慧零售服务方案 元气森林与富士康科技集团达成深度合作
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-10 07:44
Core Insights - The collaboration between Yuanqi Forest and Foxconn Technology Group aims to enhance employee quality of life through customized smart retail solutions [1][3][4] Group 1: Project Launch and Objectives - The "Smart Retail Vending Machine Project" was successfully launched at Foxconn's Shenzhen Longhua Park, with Yuanqi Forest providing tailored smart retail services [1] - The partnership focuses on optimizing the service ecosystem within the park, enhancing employee satisfaction and convenience [3][4] Group 2: Market Context and Deployment - China's instant retail market is rapidly developing, with Yuanqi Forest's smart cabinet business achieving deployment in over 20,000 terminals across 15 cities [3] - The smart cabinets are strategically placed in high-traffic areas such as enterprises, campuses, hospitals, and subways [3] Group 3: Service Features and Technology - The smart cabinets utilize advanced AI recognition technology to facilitate a seamless shopping experience with "grab-and-go, contactless payment" [3] - Yuanqi Forest has optimized product offerings to include a variety of popular beverages and new products, addressing diverse consumer needs [3][4] Group 4: Quality Standards and Employee Engagement - Foxconn has set high standards for product selection and service personalization, reflecting its commitment to employee care [4] - A two-day "Happy Shopping Carnival" was held to celebrate the launch, featuring interactive experiences and promotional offers to engage employees [4] Group 5: Vision and Philosophy - Foxconn integrates its vision of "Love, Confidence, Determination" into daily employee experiences, while Yuanqi Forest emphasizes its philosophy of "Using good products to love the world" [6] - The collaboration aims to bring innovative solutions to everyday life through smart retail integration [6]
益航科技U品都市:以AI智能体重构都市消费新生态
Sou Hu Cai Jing· 2025-12-05 07:02
Core Insights - The article highlights a consumer revolution driven by "scene digitization, instant fulfillment, and interactive experiences" under the dual strategy of smart cities and eco-cities, with the smart retail and local life service market expected to exceed 47 trillion yuan by 2025, indicating a critical phase of deep integration between technology and business models [1] Group 1: Company Overview - Shanghai Yihang Network Technology Co., Ltd. (Yihang Technology) is a pioneer in the smart travel sector and a member of the China Civil Airport Association, with its self-developed "Travel Little U" smart device covering nearly 60 airports nationwide, establishing a high-net-worth traffic network [3] - The U-Pin Urban brand leverages the technological advantages, traffic potential, and operational experience from airport scenarios to core business districts, achieving a full-link breakthrough from traffic acquisition to consumer conversion [3] Group 2: Business Model Innovation - U-Pin Urban has innovatively created a lightweight business model that integrates "opening another store within the store," breaking traditional retail boundaries of space, inventory, and traffic, by embedding a 50-inch ultra-clear smart screen into offline stores, thus forming an invisible retail network without additional physical space or inventory [3] - This model achieves "zero marginal cost" channel expansion and facilitates a value cycle among brands, stores, investors, and consumers, creating a multi-win "flywheel ecosystem" [3] Group 3: AI-Driven Systems - The AI-driven system integrates "screen-warehouse-distribution," with the U-Pin Urban smart screen featuring AI interaction and cameras, enabling personalized engagement and transforming offline traffic into interactive, traceable, and operable digital assets [5] - The system ensures timely delivery within one hour through algorithm scheduling and collaboration with store warehouse resources, forming a distributed "front-position lightning warehouse" system, meeting modern consumers' demand for instant gratification and revolutionizing the consumer experience from "online ordering" to "immediate delivery" [5] Group 4: Online and Offline Integration - The online AI mall serves as a deep conversion platform with features like cloud shelves, interactive games, and AI dialogues, enhancing user engagement and allowing seamless integration of online browsing and offline redemption [7] - Users can complete the entire shopping experience from "screen browsing - interest stimulation - online ordering - instant delivery," effectively increasing average transaction value and repurchase rates [7] - U-Pin Urban's innovative practices not only reconstruct shopping scenarios and consumption chains but also create a new urban lifestyle that integrates technology, entertainment, and efficiency, redefining the connections between people, goods, and places [7]
江苏宏信拟向海科宏信增资5320.85万元
Zhi Tong Cai Jing· 2025-12-01 14:20
Core Viewpoint - Jiangsu Hongxin (02625) has announced a conditional capital increase agreement with Haike Chuangzhan and Haike Hongxin, which will raise its stake in Haike Hongxin from approximately 18% to about 40.71% by investing RMB 53.2085 million [1] Group 1: Investment Details - The capital increase is set to be completed on December 1, 2025, and involves a cash investment of RMB 53.2085 million [1] - After the capital increase, Jiangsu Hongxin will hold approximately 40.71% of Haike Hongxin [1] Group 2: Company Profile - Haike Hongxin is a limited liability company established in China on April 28, 2025, primarily engaged in digital technology services, including artificial intelligence, smart robotics, software, and blockchain solutions [1] - The company also covers data processing, e-commerce, import and export, advertising, and related consulting and technical services [1] Group 3: Strategic Benefits - The capital increase aligns with Jiangsu Hongxin's long-term strategic development and industrial upgrade needs, providing several benefits: 1. Promotes smart retail transformation and enhances core competitiveness [1] 2. Achieves industrial synergy and creates new business growth points [1] 3. Captures industry development opportunities and strategically positions for future sectors [1] 4. Enhances data capabilities and optimizes refined operations [1] 5. Strengthens brand technology image and market competitiveness [1] 6. Consolidates financial strength and optimizes capital structure [1] 7. Supports the company's medium to long-term sustainable development [1]