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中建方程:以央企力量绘就“老有所养”新图景
Zheng Quan Ri Bao· 2025-11-06 16:09
Core Insights - The article emphasizes the strategic importance of addressing population aging in China, highlighting the government's commitment to developing the silver economy and improving elderly care services [1][4]. Policy and Market Trends - The Chinese government has proposed policies to enhance the coordination between elderly care and industry development, aiming for a diversified and multi-level approach to elderly services by 2025 [1]. - The elderly care industry is transitioning from a policy-driven phase to a market-oriented operation, indicating a shift towards more diverse service offerings [1]. Company Initiatives - China Construction Equation Investment Development Group (referred to as "the company") is actively exploring sustainable development paths and business models to support the silver economy, leveraging its unique advantages as a state-owned enterprise [1][4]. - The company has established a standardized management and service system in the elderly care sector, focusing on integrating various service forms such as institutional care, community care, and home care [1][4]. Project Highlights - The company has launched its first institutional elderly care demonstration project, the Jiangsu Nanjing Yanzhi Elderly Care Center, utilizing a "leasing + operation" model to reduce costs and activate idle government properties [2]. - The project combines nursing homes and care facilities, providing comprehensive services from basic care to chronic disease management [2][3]. Technological Integration - The company is implementing a "smart home care" model in Beijing, enhancing community facilities with digital platforms for various services, including medical consultations and home care [2][3]. - The integration of AI technology in community kitchens aims to improve meal preparation for elderly residents, ensuring nutritional quality and affordability [3]. Strategic Value of Elderly Care - The elderly care industry is seen as a critical component of the company's strategic transformation, providing both growth potential and stable cash flow due to increasing market demand and supportive policies [4][5]. - The company's approach of "leasing + operation" allows for lower initial investments while enhancing profit margins and integrating elderly care into urban renewal projects [5]. National Expansion Strategy - The company is forming a nationwide strategic layout, focusing on key regions such as Beijing-Tianjin-Hebei and the Yangtze River Delta, to leverage local resources and expand its elderly care services [6]. - The company aims to establish a "high-end market" positioning, offering quality services at affordable prices to meet the diverse needs of the elderly population [7]. Conclusion - The company's initiatives in the silver economy not only represent a business transformation but also reflect its commitment to social responsibility, positioning it as a leader in the elderly care sector [7].