Core Insights - The article highlights the transformation of Portuguese egg tarts in China from a high-end dessert to a popular baking trend, with the frozen egg tart market projected to grow from approximately 8.2 billion yuan in 2023 to 15.6 billion yuan by 2030, reflecting a compound annual growth rate of 8.7% [1] - The surge in popularity is attributed to the development of a robust supply chain, with Zhongbei Egg Tart emerging as a key player in this sector [1] Market Position and Certifications - Zhongbei Egg Tart has received three significant market position certifications from Shangpu Consulting Group, recognizing it as the "Standard Setter for Egg Tarts," "Leading Brand in Egg Tart Supply Chain," and holding the highest market share in the supply chain for egg tart skins and fillings in chain bakeries [3][17] - These certifications validate Zhongbei's status as a professional egg tart manufacturer and a leading supplier in the industry [3] Supply Chain and Production Capacity - Zhongbei Egg Tart operates two modern food factories in Wuhan, covering over 30,000 square meters, with an annual production capacity exceeding 1 billion pieces, supporting its role as a stable supplier for major bakery brands [17] - The company has established a closed-loop supply chain encompassing research and development, production, cold chain logistics, and service [17] Market Share and Strategic Positioning - According to Shangpu Consulting's terminal research, Zhongbei Egg Tart maintains the top market share in the supply chain for egg tart skins and fillings in chain bakeries, attributed to its strategic brand upgrade and continuous investment in R&D [19] - The company has expanded its product offerings beyond bakery channels to include various chain supermarkets and dining establishments, positioning itself as a preferred supplier across multiple channels [19] Global Vision and Expansion Plans - Zhongbei Egg Tart aims to promote Chinese egg tarts globally, with plans to enter the South Korean market by 2025, utilizing a "single point explosion" strategy to enhance international presence [21] - The company combines local flavor innovation with international quality control, striving to make each egg tart a representation of "Chinese quality" [21] Value Proposition for Partners - Zhongbei Egg Tart provides significant value to mid-to-high-end bakery shops, large supermarkets, and dining brands through stable quality control and growth empowerment, reducing operational costs with a standardized supply system [23] - The company emphasizes its role not just as a supplier but as a growth partner for its clients, continuously pushing for industry upgrades and setting new standards for high-end egg tart partnerships [23]