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青海大学生返乡创业,草原上的快递驿站升级牧民生活
Mei Ri Jing Ji Xin Wen· 2025-08-20 04:45
Core Viewpoint - The introduction of a logistics model by Pinduoduo has significantly improved e-commerce accessibility in remote areas of western China, bridging the gap between "free shipping" and "non-free shipping" regions, thus enhancing the quality of life for local residents [2][11][14]. Group 1: E-commerce Development - Pinduoduo pioneered a transfer and collection model in 2022, allowing remote areas to benefit from free shipping, which was previously unavailable due to high logistics costs [2][11]. - In September 2024, Pinduoduo announced a policy to waive logistics transfer fees for orders to remote areas, further facilitating e-commerce growth in these regions [11][14]. - The implementation of this model has led to a significant increase in the variety of products available to residents in remote villages, enhancing their shopping experience [9][14]. Group 2: Local Impact - Local entrepreneur Gong Baijia established a supermarket and delivery station in Xiawute Village, addressing the logistical challenges faced by residents in accessing essential goods [4][6]. - The introduction of e-commerce has transformed the purchasing habits of local residents, who are now more focused on product quality and service rather than just availability [16]. - The community has adapted to online shopping, with many residents regularly ordering a wide range of products, from veterinary supplies to household items, reflecting a shift in consumer behavior [13][16]. Group 3: Economic Opportunities - The new logistics model has opened up the western market for businesses, with local sellers experiencing a surge in orders from remote areas, indicating a growing consumer base [13][14]. - Pinduoduo's commitment to invest over 100 billion yuan in enhancing the e-commerce ecosystem in western China highlights the potential for economic growth in these regions [14]. - The success of local businesses, such as Gong Baijia's supermarket, illustrates the positive impact of e-commerce on rural economies, providing new opportunities for entrepreneurship and community development [16].