中轴线文创产品(如天坛四季AR流沙冰箱贴

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古韵融新潮 圈粉八方客
Bei Jing Wan Bao· 2025-07-26 03:16
Core Insights - The Beijing Central Axis has successfully attracted a significant number of tourists, with new exhibitions and cultural products enhancing visitor experiences since its UNESCO World Heritage designation [1][12] - The introduction of the "Great Central Axis Sightseeing Bus" has provided a unique travel experience, serving over 61,000 tourists since its launch [9][11] Group 1: Tourist Experience and Engagement - The "Great Central Axis Sightseeing Bus" has been operational for a year, utilizing electric vintage-style buses to showcase 15 cultural heritage sites along the axis [9][11] - The number of visitors to parks along the Central Axis has surged, with over 8 million visitors to Jingshan Park and over 3.18 million to Zhongshan Park since the heritage designation [12] - New exhibitions and activities, including 16 themed exhibitions at Jingshan Park, have increased visitor engagement by 78% year-on-year [4] Group 2: Cultural Products and Innovations - Cultural products related to the Central Axis have seen significant sales, with over 150,000 units sold in the past year, particularly in the refrigerator magnet category [5] - The Tiananmen cultural products have quickly gained popularity, with the first official product selling out within a week, indicating strong consumer interest [6] - The development of AR-enabled cultural products has enhanced the interactive experience for visitors, allowing them to engage with historical elements in a modern context [5][6] Group 3: Infrastructure and Accessibility - The "Dragon Spine Bus" route has been upgraded to accommodate increasing tourist numbers, with daily passenger counts reaching 22,000 and peaks nearing 30,000 [11] - The restoration of historical sites, such as the ancient Wanning Bridge, has been prioritized to maintain the integrity of the Central Axis while improving transportation services [9][11] - The introduction of bilingual self-service audio guides and international payment options has made the experience more accessible for foreign tourists [4][9]