Core Insights - The CEO of Beijing Hesheng Zaiwu Cultural Media Co., Ltd., Jiang Xiangxiang, shared insights on the core viewpoints and development vision regarding cultural IP creation [2][3] - The competition in cultural IP can be categorized into three levels: cognitive competition, value competition, and recognition competition [3] Group 1: Competition Levels - The first level is cognitive competition, which serves as the foundational layer of competition [3] - The second level is value competition, emphasizing the need for a long-term and specialized approach rather than short-term profit-seeking [3] - The highest level is recognition competition, where distinctiveness becomes the key factor for user choice when many entities operate similarly [3] Group 2: Investment Perspective - Jiang expressed hope that the investment community would pay more attention to the value of personal IP, noting that a mature personal IP can generate value comparable to that of a listed company's profits [3] - The expectation from the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference is to connect with investors interested in cultural industries, internet IP creation, and the content industry ecosystem [3]