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关注银发族 美团织密健康守护网
Core Insights - The article highlights the transformation of digital services for the elderly in Beijing, showcasing how platforms like Meituan are bridging the "digital divide" through innovative services that enhance healthcare accessibility for seniors [1][3]. Group 1: Digital Adoption by the Elderly - As of June 2025, the number of internet users aged 60 and above in China is projected to reach 161 million, with an internet penetration rate of 52.0% among this demographic [3]. - Online health consumption, particularly local instant delivery services, is becoming a significant consumption scenario for the elderly, shifting from a novelty for younger users to a necessity for seniors [3]. - Meituan reports that from 2025 onwards, the order volume for medical supplies among elderly users has increased by over 30%, with specific categories like reading glasses and health devices seeing growth rates of over 50% and 70% respectively [3]. Group 2: Intergenerational Support and Safety - The article emphasizes the importance of reducing online risks for the elderly and creating a safe digital consumption environment, which requires the involvement and guidance of their children [4][5]. - Meituan has introduced features like "Buy Medicine for Them," allowing children to purchase medications for their parents remotely using health insurance, with 36% of the users being aged 55 and above [5]. - Video consultation services launched by Meituan in April 2025 enable licensed physicians to provide health consultations via video or phone, catering specifically to the needs of elderly patients [8]. Group 3: Future of Elderly Care Services - The "intergenerational linkage" service model is designed to lower the digital barriers for the elderly while fostering a robust family health support network [5][9]. - The demand for cardiovascular and bone health consultations is particularly high among elderly patients, reflecting common health issues within this age group [9]. - Industry experts believe that effective elderly care services can be enhanced through innovative models that activate the inherent capabilities of family units, leading to a more intelligent and integrated health service network for seniors [9].