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端午假期国内目的地北京最火,周边游、本地游超六成
Bei Jing Shang Bao· 2025-06-02 07:10
Group 1: Domestic Travel Trends - The Dragon Boat Festival holiday saw domestic surrounding travel and local travel account for 64% of total trips, with popular destinations including Hangzhou, Nanjing, Shanghai, and Suzhou [1][4] - Beijing remains the top domestic travel destination, following its popularity during the May Day holiday [2] - There is a significant increase in demand for high-star hotels, boutique inns, and vacation villas in local and surrounding areas, with a 31% year-on-year increase in overnight stays from local residents in Suzhou [1] Group 2: Family and Child-Oriented Travel - The overlap of the Dragon Boat Festival with International Children's Day has led to a surge in family travel, with parent-child room bookings increasing by over 50% and theme park bookings rising by 60% [5][7] - Multi-child families are emerging as a new trend in holiday travel, prompting hotels and attractions to develop "multi-child friendly" products [7] Group 3: Popular Activities and Experiences - Popular activities during the holiday include cultural experiences and water-related activities, with significant growth in hotel bookings in destinations known for rich cultural experiences [4] - The demand for water activities has increased, with a 50% rise in interest in river tracing and rafting products [4] Group 4: International Travel Preferences - The most popular outbound travel destinations are within a "3-hour flight radius," including Japan, Hong Kong, South Korea, Thailand, and Malaysia, with significant increases in flight bookings to Bali and Okinawa [8] - There is a notable increase in inbound travel orders, with a nearly 90% year-on-year growth, and popular inbound destinations include Shanghai, Beijing, and Guangzhou [11] Group 5: Future Travel Trends - As summer approaches, there is a marked increase in summer travel bookings, with hotel reservations covering 1,788 cities globally, reflecting a 375-city increase year-on-year [11]