Core Insights - Le Coq Sportif, a historic French sportswear brand, has been sold to Swiss-French entrepreneur Dan Mamane for approximately €70 million (around 590 million RMB) [2] - The sale aims to ensure the brand's continuity and provide hope for its approximately 300 employees in France [2] Financial Situation - Le Coq Sportif entered bankruptcy management in November 2024 due to ongoing financial difficulties, with its parent company Airesis seeking judicial reorganization to protect jobs [4] - The brand's revenue increased by 30% year-on-year to €82 million in the first half of 2024, but net losses widened from €1.05 million in the previous year to €1.82 million [6] - The company received a total of €15.4 million in loans from the Paris Olympic Committee and the French government [6] Investment and Future Plans - The €70 million investment plan includes €20 million for debt repayment, €30 million to restart operations, and an additional €20 million planned for 2026 [6] - Dan Mamane aims to repay nearly €70 million in debt within ten years and targets sales of €300 million by 2030 [6] - The brand will focus on four key areas: sports fashion, sports heritage, elegant lifestyle, and technical performance, with plans to enhance its product line [6] Management and Strategy - A new team has been assembled for the brand's transformation, including Udi Avshalom as global brand strategy advisor and Alexandre Fauvet as CEO [8] - Dan Mamane emphasizes the need for the brand to regain influence and appeal, leveraging its French heritage and unique textile craftsmanship [8] - The strategy includes balancing distribution channels and increasing international market sales to three times the current level by 2027 [6]