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本土时尚巨头转型样本:太平鸟的自我革命
Jing Ji Guan Cha Wang· 2025-08-26 09:24
过去这几年,太平鸟(603877)一直在埋头苦干一件事——转型。在保持现有价格带稳定的前提下,全力推进品牌的品质化升级。 此前,太平鸟沿用典型的快时尚打法:以高频率上新抢占市场注意力,通过密集的市场联名活动强化品牌热度,同时绑定当红明星与KOL扩大传播声量。 这套策略在初期成效显著,助推太平鸟业绩持续攀升——营收从2018年的77.12亿元增长至2021年的109.2亿元,成功迈入"百亿营收俱乐部"。但在这一历史 时刻,其实太平鸟已经察觉到了危机——虽然营收上涨了16.34%,但是净利润出现了4.99%的下滑,规模化增长难以为继的风险冒出了苗头。 若沿用旧有打法,在当时看似热闹的市场环境中,太平鸟在百亿业绩中还能惯性航行一段时间,但太平鸟不想掩耳盗铃,不想用表面繁荣掩盖增长隐患。因 此,2022年,太平鸟就在内部毅然开启了大刀阔斧的组织变革。 这两年,行业格局也在悄然变化:曾经被视为"圭臬"的快时尚模式,已不再是无可替代的标杆;陷入发展困境的也不止太平鸟,诸多本土老牌女装品牌都在 这一阶段集体面临挑战。 对比欧美大量百年积淀的服饰品牌,它们历经多轮市场周期打磨,拥有一轮轮穿越周期的经验总结。而我国本土服饰市场 ...
鞋和女性,正在成为亚玛芬的杀手锏
虎嗅APP· 2025-08-24 13:18
出品|虎嗅商业消费组 作者|柳柳 编辑|苗正卿 题图|萨洛蒙 亚玛芬近日交出了一份漂亮的半年报,2025年第二季度,亚玛芬营收同比增长23%至12.36亿美元。 二季度,亚玛芬毛利率增长270个基点至58.5%;调整后毛利率增长250个基点至58.7%;营业利润增长614%至4400万美元;调整后营业利润增长130% 至6700万美元,其中包括第二季度收到的1900万美元政府补助。 | For the Three and Six Months Ended June 30, 2025 and 2024 | | --- | | (Unaudited) | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | For the three months | | | | | | | For the six months ended | | | ended June 30, | | | | | | | June 30, | | | In millions (except for earnings per share inform ...
约8成爱马仕用户在买老铺黄金;79元迷你版LABUBU即将上市;永辉上半年净亏损2.41亿元 | 品牌周报
36氪未来消费· 2025-08-24 11:51
截至2025年6月30日,其年内销售业绩(含税收入)达141.8亿元,同比增长249.4%;经调整净利润达23.5亿元,同比增长 290.6%。值得关注的是,今年上半年,老铺黄金在单个商场平均实现销售业绩约4.59亿元。 根据弗若斯特沙利文的资料,所有珠宝品牌(含国际、国内)中,老铺黄金在中国内地的单个商场保持平均收入、坪效均排名第 一。从这个维度上看,老铺黄金已经超过了爱马仕。 今年上半年,老铺黄金忠诚会员达到约48万名,较上年底增长13万名。另外,此次业绩报告会上,老铺黄金还援引了一项调研数 据,称老铺黄金消费者与LV、爱马仕、卡地亚、宝格丽等五大奢侈品牌的用户平均重合率高达77.3%,其中与爱马仕用户重合率 达到79.3%。 #Big News# 约8成爱马仕用户在买老铺黄金 老铺黄金再度大涨。 整理 | 钟艺璇 截至2025年6月30日,老铺黄金在16个城市共开设了41家自营门店,全部位于包括SKP系(6家)和万象城系(11家)在内的 具有严格准入要求的29家知名商业中心。 不过,强调奢侈品叙事的老铺黄金,究竟能不能打破黄金品类本身限制?目前来看,市场情绪仍有摇摆,中报公布当天,老铺黄 金股价大涨8. ...
鞋和女性,正在成为亚玛芬的杀手锏
Hu Xiu· 2025-08-24 10:55
其中,亚太和大中华区成为增长最为显著的区域。营收增长最快的亚太地区(不含中国),同比增长47%达3.11亿美元;其次是大中华区(中国 内地、香港、澳门、中国台湾),同比增长42%至8.56亿美元,约占总收入31.61%。 在这份亮眼业绩背后,鞋履业务的爆发与女性市场的突破成为关键支撑,尤其在始祖鸟与萨洛蒙两大品牌的战略布局中,这一趋势更为显著。 这背后是,始祖鸟增长动能减弱,面临品类扩张挑战,正在向装备商转型,萨洛蒙则持续强化鞋类优势,亚玛芬正在通过萨洛蒙等高增长品牌平 衡始祖鸟增速放缓。 整体来看,鞋履业务更在成为亚玛芬增长新引擎。亚玛芬全球首席执行官郑捷在电话会上表示,第二季度,鞋履依旧是始祖鸟增长最快的品类, 增速高于品牌整体。以萨洛蒙鞋类业务为代表的山地户外服饰及装备第二季度营收同比则增长35%至4.14亿美元,在固定汇率基准下同比增长 32%,成为三大板块中增速最快板块,首次超过户外功能性服饰板块,被视为扛起"下一个始祖鸟"的大旗。 亚玛芬首席执行官郑捷(James Zheng)表示,"第二季度,亚玛芬的强劲势头得以延续,其独特的高端技术品牌组合在全球体育和户外市场持续 开拓空白领域并抢占份额。"需 ...
南极电商转型自救,能否摆脱“贴牌”标签,向优衣库看齐?
Sou Hu Cai Jing· 2025-08-17 15:10
Core Viewpoint - Nanji E-commerce, once thriving with a "brand authorization + platform distribution" model, is facing significant challenges due to quality control issues and a tarnished brand reputation, leading to a drastic decline in market value [1][2][4]. Group 1: Company History and Transformation - Founded in 1998 by Zhang Yuxiang, Nanji E-commerce initially gained success in the thermal underwear market, achieving sales exceeding 1 billion yuan by 2004 [1]. - The global financial crisis in 2008 prompted a strategic shift from manufacturing to a pure brand management model, focusing on brand authorization, which coincided with the rise of e-commerce in China [1]. - From 2015 to 2020, the company experienced significant revenue and profit growth, with market capitalization nearing 60 billion yuan, elevating Zhang Yuxiang's family to the ranks of the wealthy [1]. Group 2: Current Challenges and Strategic Shifts - The rapid expansion of the brand authorization model led to a decline in quality control, resulting in frequent product quality issues and a damaged brand reputation, with market value plummeting over 85% in three years [1][2]. - In 2023, the company restructured its brand services into strategic cooperation authorization, fashion authorization, and self-operated retail, with self-operated retail seen as crucial for restoring brand value [2]. - Despite significant investment in self-operated product lines and brand upgrades, the company continues to report negative net profits, and consumer perceptions of "low price, low quality" remain unchanged [2][4]. Group 3: Future Outlook and Recommendations - Zhang Yuxiang has publicly acknowledged the need for transformation, aiming to position Nanji E-commerce alongside successful brands like Uniqlo, although industry experts note that the company lacks essential elements such as fabric research and a responsive supply chain [4]. - A more effective transformation strategy may involve focusing on product quality and reducing product categories to drive factory upgrades [4]. - To regain consumer trust and achieve successful transformation, the company must enhance product quality and user experience, requiring substantial investment and a restructuring of capabilities in supply chain management, design, and manufacturing [4].
美团启动“堂食提振”;快手联名蜜雪冰城;拉夏贝尔任命董事长
Sou Hu Cai Jing· 2025-08-15 02:25
Group 1: Dairy Industry - French dairy giant Lactalis has been granted exclusivity in acquisition negotiations with Fonterra, indicating a significant strategic decision to divest its consumer brands business [3] - This exclusivity suggests that Lactalis is likely to become the final buyer of Fonterra's consumer brands [3] Group 2: Retail Industry - Seven & i Holdings announced a growth strategy for fiscal year 2030, planning to invest 300 billion yen to add 1,000 new convenience stores in Japan and renovate 5,000 existing stores [5] - The initiatives include store renovations, introduction of the "Seven Cafe" series, and expansion of the delivery service "7NOW," aiming to increase sales from 12 billion yen in fiscal year 2024 to 120 billion yen by fiscal year 2030 [5] Group 3: Food Delivery Industry - Meituan has launched a "Dine-in Boost" plan, distributing in-store consumption vouchers to all members, aiming to support struggling small restaurants amid ongoing competition in the food delivery sector [7] - The initiative currently covers 100,000 physical stores, with plans for further expansion [7] Group 4: Fashion Industry - S&P Global has downgraded the credit outlook for French luxury group Kering from "stable" to "negative," citing a significant sales decline expected in the first half of 2025, particularly in the Asia-Pacific and Chinese markets [17] - Kering's revenue in the Asia-Pacific region fell by 22% year-on-year, with core brand Gucci's sales decreasing by approximately 25% [17] Group 5: Corporate Governance - Tims Coffee announced the resignation of board member Meizi Zhu, who was the only Tencent representative on the board, following Tencent's investment in the company [20] - The company does not plan to fill Zhu's vacancy on the board [20] Group 6: Corporate Leadership Changes - Julee Co., a New Third Board listed company, announced that Chairman Tong Enwen is temporarily unable to fulfill his duties due to health reasons, with Gao Zhaohui appointed as acting chairman [22] - This change occurs against the backdrop of the founder's advanced age and the company's critical IPO period [22] Group 7: Corporate Restructuring - La Chapelle appointed Wang Guoliang as the new chairman following the resignation of Zhao Jinwen, with Wang controlling 65% of the company's shares [25] - This appointment aims to ensure the synchronization of restructuring negotiations, asset disposal, and delisting processes [25]
Olaplex (OLPX) - 2025 Q2 - Earnings Call Transcript
2025-08-07 14:00
Olaplex (OLPX) Q2 2025 Earnings Call August 07, 2025 09:00 AM ET Speaker0and welcome to the Olaplex Holdings, Inc. Second Quarter twenty twenty five Earnings Results Conference Call. At this time, all participants are in a listen only mode. A question and answer session will follow the formal presentation. As a reminder, this conference is being recorded.It is now my pleasure to introduce Michael Oriolo, Vice President of Investor Relations. Please go ahead.Speaker1Good morning, everyone. Welcome to our sec ...
五年间累计亏损超13亿,呷哺呷哺「不好吃了」?
36氪· 2025-08-07 13:24
以下文章来源于节点财经 ,作者节点财经 节点财经 . 专注价值,聚焦增长,超 100 位上市公司老板关注的商业内参 曾经的连锁火锅第一股, 不好吃了吗? 文 | 十界 来源| 节点财经 (ID: jiedian2018 ) 封面来源 | 视觉中国 持续亏损的呷哺呷哺,如何吸引食客的味蕾? 8月4日,"连锁火锅第一股"呷哺呷哺在港交所发布的公告显示,预期截至2025年6月30日,收入约19亿元,净亏损约0.8亿元-1.0亿元之间。 自2021年起,呷哺呷哺便踏上了亏损之路,截至2025年上半年,五年间累计亏损约13.26亿元。 曾经的连锁火锅第一股,不好吃了吗? 营收压力大,5年亏了13亿 事实上,呷哺呷哺已经陷入亏损局面良久。 回溯呷哺呷哺财报,2021年至2024年,净亏损分别为2.93亿元、3.53亿元、1.99亿元、4.01亿元,今年上半年亏损约为0.8亿元。这意味着,近五年时间, 呷哺呷哺已累计亏损13亿。 一边是呷哺呷哺业绩的焦灼,另一边,巴奴火锅顶着"国内最大的品质火锅品牌"的招牌正在冲刺上市。2024年巴奴的收入约23.07亿元,经调利润约1.96 亿元。2025年一季度(截至3月31日),上述 ...
威富集团继续亏损,北面还能独撑多久?
Bei Jing Shang Bao· 2025-08-05 12:53
Core Viewpoint - Despite the implementation of a restructuring plan for nearly two years, the company continues to report losses, with a first-quarter revenue of $1.8 billion for fiscal year 2026, remaining flat year-over-year, and an operating loss of $56 million, which is an improvement compared to the expected loss of $110 million to $125 million [1][2]. Group 1: Financial Performance - The company's first-quarter performance exceeded expectations, with revenue trends stable compared to the previous year, but profitability showing significant improvement [1]. - The Vans brand continues to struggle, reporting a revenue decline of 15% year-over-year to $498 million in the first quarter of fiscal year 2026 [1]. - In fiscal year 2025, Vans' revenue decreased by 16% to $2.35 billion, contributing to a 4% decline in the company's total revenue to $9.5 billion [2]. Group 2: Brand Performance and Strategy - The North Face and Timberland brands have shown positive momentum, with The North Face achieving a 5% year-over-year growth to $557 million in the first quarter [1]. - The restructuring plan emphasizes the transformation of the Vans brand, which is considered a key task, and the company has appointed a new global president for Vans to accelerate this transformation [2][3]. - The management expresses confidence in future growth, stating that the transformation is progressing as planned and is expected to lead to sustainable revenue and profit growth [3]. Group 3: Market Challenges and Recommendations - The outdoor market is becoming increasingly competitive, with brands like Nike, Adidas, and various specialized outdoor brands posing significant challenges to The North Face [2]. - To regain market opportunities, the Vans brand needs to focus on product innovation, enhance digital capabilities, and improve brand image [4].
VF(VFC) - 2026 Q1 - Earnings Call Transcript
2025-07-30 13:00
Financial Data and Key Metrics Changes - Q1 revenue was $1.8 billion, flat on a reported basis and down 2% year over year in constant dollars, which was better than the guidance of down 3% to down 5% [31][36] - Adjusted gross margin increased by 200 basis points to 54.1%, driven by higher quality inventory and lower discounts [34] - Adjusted loss per share was $0.24 compared to $0.35 in Q1 of the previous year [35] Business Line Data and Key Metrics Changes - Vans revenue decreased by 15%, with 40% of the decline attributed to channel rationalization actions [11][33] - The North Face grew by 5%, with strong performance in footwear and bags, aiming for higher growth in the future [13][32] - Timberland's revenue increased by 9%, reflecting growth across all channels [15][33] Market Data and Key Metrics Changes - APAC region grew by 4%, while the Americas and EMEA regions were down 3% and 2%, respectively [33] - Excluding Vans, the Americas region was up 3% year over year [33] Company Strategy and Development Direction - The company is focused on transforming into a growth-oriented organization, with significant cost reductions and improvements in operational efficiency [7][10] - Plans to enhance product and marketing strategies across brands globally, aiming for a unified approach [8][9] - The company is committed to reducing leverage to below 2.5 times by fiscal 2028 [9][42] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the turnaround strategy, emphasizing the importance of growth and the potential for each brand [10][28] - The anticipated impact of tariffs is expected to negatively affect gross profit by $60 million to $70 million in fiscal 2026, but management believes they can mitigate this through pricing and sourcing actions [39][41] - The company expects operating income to be up year over year in fiscal 2026, despite tariff impacts [41] Other Important Information - The company has made changes to segment reporting to better reflect key areas of focus across brands [44] - The return of the Vans Warp Tour was highlighted as a significant marketing initiative, with strong ticket sales and brand engagement [25][26] Q&A Session Summary Question: What were the expectations for the Vans Warp Tour and its impact? - Management expected modest impact initially but saw enormous demand with sold-out events and significant merchandise sales [50][53] Question: Can you clarify the $60 million to $70 million gross profit impact from tariffs? - The impact is primarily in the back half of the year, and management is working on offsetting this through pricing and other actions [58][59] Question: What are the long-term views on gross margin improvement? - Management sees opportunities for gross margin improvement across all brands, particularly through premiumization strategies [67][70] Question: How will unit volumes be affected by price increases due to tariffs? - Management expects a one-to-one relationship between price increases and unit volume declines, but believes it could be slightly better due to industry-wide impacts [78][80] Question: What is the outlook for free cash flow and net debt? - Management expects free cash flow to be up year over year, with net debt anticipated to decline as they work towards their leverage targets [121][123]