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2025最萌顶流彻底出圈,广东人骄傲坏了
3 6 Ke· 2025-11-13 04:34
Core Viewpoint - The mascots "Xiyangyang" and "Lerongrong" of the 15th National Games have become cultural symbols, engaging the public through humor and creativity, reflecting a relaxed and confident cultural atmosphere [2][15][27]. Group 1: Mascot Design and Cultural Significance - The mascots were designed by a team from Guangzhou Academy of Fine Arts, inspired by the national protected species, the Chinese white dolphin, symbolizing unity among Guangdong, Hong Kong, and Macau [2][4]. - The mascots have gained popularity through social media, with users affectionately nicknaming them "Dawan Chicken" and creating various memes and expressions [4][10]. - The design and public engagement with the mascots illustrate a successful blend of top-down acceptance and grassroots creativity, enhancing the overall experience of the National Games [15][27]. Group 2: Public Engagement and Popularity - The mascots have become a trend in Guangzhou, with merchandise and public sculptures attracting crowds for photos, indicating a strong connection with the local community [5][27]. - Their lively performances during the opening ceremony, characterized by playful movements and interactions, have further endeared them to the audience, elevating their status to that of cultural icons [10][11][12]. - The mascots' ability to resonate with various social scenarios through humor and relatability has made them a staple in online communication among users [8][10]. Group 3: Future Opportunities and Economic Impact - There are suggestions to leverage the mascots' popularity for tourism and local branding, potentially transforming them into long-term cultural ambassadors for the Guangdong-Hong Kong-Macau Greater Bay Area [27]. - The success of the mascots highlights the potential for creating IP derivatives that can enhance the region's visibility and economic benefits [27].