Core Insights - The concert "Beautiful Daiyue, City of Youth" served as a significant cultural and tourism event, attracting 23,667 music fans and enhancing regional consumption and city brand influence [1][2] Group 1: Event Overview - The concert featured influential artists like Zhao Yazhi and Lin Zhixuan, targeting a nostalgic theme that resonated with a diverse audience [2] - The event attracted 66.5% of attendees from outside the city, with 43% from within the province and 23.5% from other provinces, effectively breaking regional barriers [2] Group 2: Economic Impact - The introduction of "Fan Welfare Packages" led to an increase in average stay duration from 1.5 days to 2.5 days, significantly boosting local tourism [3] - During the event from August 23 to 25, hotel occupancy in the main urban area increased by 18.2% compared to the same weekend last year, while visitor numbers at key scenic spots surged by 89% [3] Group 3: Service and Safety Measures - Five specialized working groups were established to ensure the event's smooth execution, with zero incidents reported in food safety and power supply [4] - Transportation improvements reduced the average exit time for attendees from 1.5 hours to 0.5 hours, enhancing overall visitor experience [4] Group 4: Marketing and Brand Promotion - A comprehensive promotional strategy was implemented, resulting in over 792 million views across various social media platforms, significantly enhancing the city's brand reputation [5] - The event included immersive experiences that integrated local cultural elements, further promoting the city's tourism appeal [5] Group 5: Future Plans - The Daiyue District plans to develop an annual performance schedule and cultivate local performing arts teams to transition from event-driven growth to sustainable tourism development [6]