Core Insights - The article highlights the 13th anniversary celebration of Yiti Port, featuring a collaboration with LEGO to create the "LEGO Fantasy Garden" from September 19 to October 8, 2025, aimed at providing a creative and immersive experience for visitors [1][4]. Group 1: Brand Influence and Community Engagement - Since its opening, Yiti Port has adhered to the innovative and community-building philosophy of its stakeholder, Swire Properties, continuously evolving its brand through spatial storytelling, business innovation, and experiential engagement [2]. - The anniversary celebrations serve as a platform for Yiti Port to showcase its innovative practices, particularly through artist collaborations and cultural exhibitions that deepen emotional connections with consumers [2][4]. Group 2: Event Details and Consumer Experience - The "LEGO Fantasy Garden" will feature a nearly 5-meter tall LEGO figure holding a "Pink Flower Bouquet," along with six themed areas and two interactive scenes, allowing visitors to explore and engage creatively [5]. - On the anniversary day, a variety of activities will be available, including LEGO figure parades, DIY workshops, live performances, and cycling events, enhancing the celebratory atmosphere and offering gifts and discounts to attendees [7]. Group 3: Shopping Promotions - Yiti Port is launching a grand anniversary shopping season with various promotions, including cash vouchers, point redemption, and exclusive member gifts, alongside a special offer of 10x points on purchases during the anniversary celebration [8]. Group 4: Company Overview - Yiti Port is located in Chaoyang District, Beijing, covering approximately 59,000 square meters with a total floor area of about 176,000 square meters, featuring a fashion shopping center, Grade A office buildings, and a leisure business hotel [9]. - The shopping center hosts numerous international brands and offers a diverse range of dining and entertainment options, contributing to its reputation as a vibrant lifestyle destination [9].