湾里王府井WellTown以"自然、未来、科技、时尚"为定位，通过空中飞碟屏、裸眼3D屏、螺旋炫彩滑 梯及"光、水、天空"三大主题中庭等亮点设施，为消费者营造出沉浸式美学体验空间。项目以打造"美 好如泉涌的生活主场"为核心愿景，以高性价比奥莱品牌矩阵为核心引擎，聚焦"文化艺术、运动体验、 环球美食、亲子娱乐"四大板块，在着力布局首店经济的同时，创新打造国内首个商业与艺术共生平台 ——WCCA湾里当代艺术中心，实现商业与文化的深度融合。公司致力于将项目打造为集文化体验、品 质消费与艺术生活于一体的都市微度假目的地，为消费者构筑起一片探索不尽的商业雨林。 截至本公告出具之日，公司在全国范围内共运营78家大型综合零售门店。 格隆汇12月25日丨王府井(600859.SH)公布，2025年12月26日，公司旗下湾里王府井WellTown对外营 业，由公司之参股公司北京环汇置业有限公司负责开发建设的湾里文旅商融合发展综合体同日对外营 业。 湾里王府井WellTown地处北京市通州区颐瑞东路66号1号楼，湾里文旅商融合发展综合体内，由北京环 汇置业有限公司委托公司旗下北京王府井奥莱企业管理有限公司管理运营，项目总建筑面积 ...

Core Insights - The article highlights the 13th anniversary celebration of Yiti Port, featuring a collaboration with LEGO to create the "LEGO Fantasy Garden" from September 19 to October 8, 2025, aimed at providing a creative and immersive experience for visitors [1][4]. Group 1: Brand Influence and Community Engagement - Since its opening, Yiti Port has adhered to the innovative and community-building philosophy of its stakeholder, Swire Properties, continuously evolving its brand through spatial storytelling, business innovation, and experiential engagement [2]. - The anniversary celebrations serve as a platform for Yiti Port to showcase its innovative practices, particularly through artist collaborations and cultural exhibitions that deepen emotional connections with consumers [2][4]. Group 2: Event Details and Consumer Experience - The "LEGO Fantasy Garden" will feature a nearly 5-meter tall LEGO figure holding a "Pink Flower Bouquet," along with six themed areas and two interactive scenes, allowing visitors to explore and engage creatively [5]. - On the anniversary day, a variety of activities will be available, including LEGO figure parades, DIY workshops, live performances, and cycling events, enhancing the celebratory atmosphere and offering gifts and discounts to attendees [7]. Group 3: Shopping Promotions - Yiti Port is launching a grand anniversary shopping season with various promotions, including cash vouchers, point redemption, and exclusive member gifts, alongside a special offer of 10x points on purchases during the anniversary celebration [8]. Group 4: Company Overview - Yiti Port is located in Chaoyang District, Beijing, covering approximately 59,000 square meters with a total floor area of about 176,000 square meters, featuring a fashion shopping center, Grade A office buildings, and a leisure business hotel [9]. - The shopping center hosts numerous international brands and offers a diverse range of dining and entertainment options, contributing to its reputation as a vibrant lifestyle destination [9].

Group 1 - The core event is the interactive exhibition "FEAR and DREAMS" by Hong Kong music star Eason Chan, taking place from September 10 to September 28, 2025, at the Shenzhen Link City in collaboration with Universal Music [1][3] - The exhibition aims to transform the emotional experiences from Eason's world tour into an interactive physical space, enhancing fan engagement through various support activities [3][4] - Key exhibition areas include the "Global Footprints · Time Tunnel" showcasing 33 cities from the tour and the "Immersive Themed Check-in Area" featuring artistic installations and a fan message wall [4][7] Group 2 - The Link City will adopt a "Pain Building" mode, creating a themed space for Eason Chan, complete with a 5-meter high inflatable landmark, lyric avenue, and dedicated support areas, alongside live shows and continuous music broadcasts [7] - The collaboration between Link City and Universal Music continues their successful history of music-themed IP exhibitions and events, aiming to establish Link City as a cultural experience hub beyond just a shopping destination [7][9] - Recent brand additions to Link City further enhance its positioning as a leisure consumption destination, offering a comprehensive experience of exhibitions, shopping, dining, and entertainment for consumers in Shenzhen and Hong Kong [9]

Core Viewpoint - The collaboration between Swire Properties and Disney China has launched a summer-themed event titled "'奇'实很简单" at the Beijing location, featuring immersive experiences that redefine summer lifestyle for consumers [3][6][14]. Group 1: Event Overview - The event runs from July 5 to August 3, transforming the winter garden into an indoor beach party with a 6-meter tall Mickey installation and various Disney-themed activities [1][8]. - The event aims to connect the virtual and real worlds, appealing to Generation Z's desire for authentic social experiences [6][14]. Group 2: Consumer Engagement - The event features interactive elements such as a graffiti workshop, a beach stage with sand and palm trees, and an AI model named Dr.T for fashion inspiration [8][10]. - Exclusive Disney merchandise and pop-up stores from brands like smart and Li Ning are available, enhancing the immersive experience for attendees [10][12]. Group 3: Cultural and Commercial Impact - The initiative emphasizes community building and aims to merge commercial value with cultural experiences, leveraging Disney's IP to attract consumers [14]. - The design of the event space promotes a connection between commercial areas and natural landscapes, providing a new approach to urban development [14][16]. Group 4: Promotional Activities - During the event, Swire Properties will offer promotional activities such as discount vouchers and loyalty points to enhance consumer engagement and shopping experience [16].

Core Insights - Shanghai's recent "May Day" celebrations generated a remarkable consumption figure of 59.46 billion yuan, showcasing a blend of shopping and diverse cultural activities [1] - The events catered to urban emotional needs, particularly among younger demographics who view pets as family [3] - The integration of traditional culture with modern entertainment has proven effective in attracting large crowds and enhancing visitor experiences [8] Group 1: Event Highlights - The pet-friendly market transformed a 6,000 square meter area into a vibrant social hub for pet owners, featuring activities like a pet obstacle course [1][3] - The North Bund coffee market spanned 2.3 kilometers, showcasing 350 coffee stalls with unique offerings, including a special blend using Pu'er tea [3] - The Panlong Tiandi commercial space featured a mix of traditional and contemporary art, with 80% of its 190 shops being first-time stores [5] Group 2: Cultural Integration - The largest indoor ski resort in Asia hosted a unique performance where traditional dance was adapted for a snowboarding context, attracting significant social media attention [7] - The Lingang Ocean Park presented a water show that creatively interpreted Chinese mythology, enhancing the cultural experience for visitors [8] - The combination of cultural performances and commercial activities has led to a significant increase in tourism revenue, with 16.5 million visitors generating 20.11 billion yuan [8][10] Group 3: Market Strategy - The events were strategically designed to balance cultural heritage with market-driven logic, exemplified by a pet market organized by a pet food brand for brand exposure [8][10] - The ability to innovate and adapt quickly has positioned Shanghai as a leader in creating engaging urban experiences, maintaining a balance between traditional charm and modern novelty [10][11]

Group 1 - The article highlights a significant increase in tourism during the "May Day" holiday, with 1.4474 million visitors and a 7.9% year-on-year increase, generating a tourism revenue of 158 million yuan, up 4.6% from the previous year [1] - The opening of the Wuhan Ocean One commercial street has attracted considerable attention, featuring a mix of culture, commerce, and art, leading to high foot traffic and sales exceeding expectations [1][3] - The commercial area emphasizes a unique blend of traditional and modern elements, with various cultural events and exhibitions enhancing the visitor experience [3] Group 2 - The Ocean One project is part of a larger 2.4 million square meter complex that includes residential, commercial, and office spaces, contributing to regional economic development [4] - The project showcases the company's capability in developing and operating large-scale urban complexes, with successful projects in multiple cities [4] - The company has received recognition for its light-asset service capabilities, securing contracts for key commercial projects in various locations [4]

Group 1 - Despite the global luxury market facing challenges, Swire Properties reported a 5% increase in retail foot traffic in mainland China [1] - Swire Properties remains optimistic about the future of its retail business, noting improvements in retail sales since the fourth quarter of the previous year, with a stable trend expected to continue into the first quarter of 2025 [1] - The company aims to seek stable development amidst uncertainties in the retail industry, focusing on becoming a preferred partner for brands seeking quality collaborations [1] Group 2 - Chengdu Taikoo Li, a flagship property of Swire Properties in mainland China, celebrated its 10th anniversary with an exhibition showcasing its unique blend of commerce and culture [4] - The anniversary event included a documentary that highlights the development and stories behind Chengdu Taikoo Li, emphasizing its low-density space and environment-driven planning [4][5] - Since its upgrade in 2022, Chengdu Taikoo Li has introduced over 215 new brands, including several regional and national first stores, enhancing its position as a premier retail destination [5] Group 3 - Notable brands that have opened stores in Chengdu Taikoo Li include Cartier, Dior, Goyard, LOEWE, Louis Vuitton, and Tiffany & Co., with some stores setting sales records nationally and globally [6] - Swire Properties currently operates six completed projects in mainland China, including locations in Beijing, Shanghai, Guangzhou, and Chengdu, with several more projects under development [6]