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颐堤港绽放“乐高®绮想花园”,邀您共赴十三周年绮丽之约
Sou Hu Wang· 2025-09-22 04:06
十三年深耕区域商业,颐堤港深化品牌影响力 金风送爽,秋色怡人,颐堤港迎来了意义非凡的十三周年。自2025年9月19日至10月8日,颐堤港将携手 全球知名创意品牌乐高®积木,打造"乐高®绮想花园",邀请全城宾客共赴一场关于创造、治愈与热爱 的金秋绮旅。届时,颐堤港冬季花园将限时蜕变为一个由想象力构筑的奇妙世界,近5米高的巨型乐高 ®小人仔将手捧 "粉黛花束"绚丽登场,与六大主题空间、两大互动场景交相辉映。每一位到访者都将沉 浸于拼搭的乐趣之中,化身"绮想生活家",寻找属于自己的心灵花朵与生命节奏,感受颐堤港十三年来 始终如一的温暖、松弛与欢欣。 开业十三年以来,颐堤港始终秉承着股东方之一太古地产"创新衍变"和"社区营造"的理念,以"活生生 活"的品牌理念为驱动,从空间叙事、业态创新到场景体验,颐堤港不断突破,引领着将台与酒仙桥地 区的商业文化迭新。 而每年的周年庆,则是颐堤港集中诠释该创新实践的时刻之一。自2020年起,颐堤港更以一系列艺术家 联名展览,将文化艺术的感染力注入商业空间。通过跨界合作与重磅IP的引入,颐堤港成功连接了更多 元的圈层,深化了品牌与消费者之间"共同成长"的情感纽带。 今年的十三周年庆典 ...
深圳惊现Eason“痛楼”!购物中心打卡经济又有新花样
Nan Fang Du Shi Bao· 2025-09-11 05:47
Group 1 - The core event is the interactive exhibition "FEAR and DREAMS" by Hong Kong music star Eason Chan, taking place from September 10 to September 28, 2025, at the Shenzhen Link City in collaboration with Universal Music [1][3] - The exhibition aims to transform the emotional experiences from Eason's world tour into an interactive physical space, enhancing fan engagement through various support activities [3][4] - Key exhibition areas include the "Global Footprints · Time Tunnel" showcasing 33 cities from the tour and the "Immersive Themed Check-in Area" featuring artistic installations and a fan message wall [4][7] Group 2 - The Link City will adopt a "Pain Building" mode, creating a themed space for Eason Chan, complete with a 5-meter high inflatable landmark, lyric avenue, and dedicated support areas, alongside live shows and continuous music broadcasts [7] - The collaboration between Link City and Universal Music continues their successful history of music-themed IP exhibitions and events, aiming to establish Link City as a cultural experience hub beyond just a shopping destination [7][9] - Recent brand additions to Link City further enhance its positioning as a leisure consumption destination, offering a comprehensive experience of exhibitions, shopping, dining, and entertainment for consumers in Shenzhen and Hong Kong [9]
「奇实很简单」北京首站登陆颐堤港,沙滩派对开启奇遇夏日
Sou Hu Wang· 2025-07-07 07:22
Core Viewpoint - The collaboration between Swire Properties and Disney China has launched a summer-themed event titled "'奇'实很简单" at the Beijing location, featuring immersive experiences that redefine summer lifestyle for consumers [3][6][14]. Group 1: Event Overview - The event runs from July 5 to August 3, transforming the winter garden into an indoor beach party with a 6-meter tall Mickey installation and various Disney-themed activities [1][8]. - The event aims to connect the virtual and real worlds, appealing to Generation Z's desire for authentic social experiences [6][14]. Group 2: Consumer Engagement - The event features interactive elements such as a graffiti workshop, a beach stage with sand and palm trees, and an AI model named Dr.T for fashion inspiration [8][10]. - Exclusive Disney merchandise and pop-up stores from brands like smart and Li Ning are available, enhancing the immersive experience for attendees [10][12]. Group 3: Cultural and Commercial Impact - The initiative emphasizes community building and aims to merge commercial value with cultural experiences, leveraging Disney's IP to attract consumers [14]. - The design of the event space promotes a connection between commercial areas and natural landscapes, providing a new approach to urban development [14][16]. Group 4: Promotional Activities - During the event, Swire Properties will offer promotional activities such as discount vouchers and loyalty points to enhance consumer engagement and shopping experience [16].
‌上海“五一”消费狂欢:当老城厢遇见新玩法,这份攻略请收好!
Sou Hu Cai Jing· 2025-05-20 11:17
Core Insights - Shanghai's recent "May Day" celebrations generated a remarkable consumption figure of 59.46 billion yuan, showcasing a blend of shopping and diverse cultural activities [1] - The events catered to urban emotional needs, particularly among younger demographics who view pets as family [3] - The integration of traditional culture with modern entertainment has proven effective in attracting large crowds and enhancing visitor experiences [8] Group 1: Event Highlights - The pet-friendly market transformed a 6,000 square meter area into a vibrant social hub for pet owners, featuring activities like a pet obstacle course [1][3] - The North Bund coffee market spanned 2.3 kilometers, showcasing 350 coffee stalls with unique offerings, including a special blend using Pu'er tea [3] - The Panlong Tiandi commercial space featured a mix of traditional and contemporary art, with 80% of its 190 shops being first-time stores [5] Group 2: Cultural Integration - The largest indoor ski resort in Asia hosted a unique performance where traditional dance was adapted for a snowboarding context, attracting significant social media attention [7] - The Lingang Ocean Park presented a water show that creatively interpreted Chinese mythology, enhancing the cultural experience for visitors [8] - The combination of cultural performances and commercial activities has led to a significant increase in tourism revenue, with 16.5 million visitors generating 20.11 billion yuan [8][10] Group 3: Market Strategy - The events were strategically designed to balance cultural heritage with market-driven logic, exemplified by a pet market organized by a pet food brand for brand exposure [8][10] - The ability to innovate and adapt quickly has positioned Shanghai as a leader in creating engaging urban experiences, maintaining a balance between traditional charm and modern novelty [10][11]
“五一”期间144万人次涌向汉阳 武汉远洋里成全城焦点
Xin Lang Zheng Quan· 2025-05-07 02:50
Group 1 - The article highlights a significant increase in tourism during the "May Day" holiday, with 1.4474 million visitors and a 7.9% year-on-year increase, generating a tourism revenue of 158 million yuan, up 4.6% from the previous year [1] - The opening of the Wuhan Ocean One commercial street has attracted considerable attention, featuring a mix of culture, commerce, and art, leading to high foot traffic and sales exceeding expectations [1][3] - The commercial area emphasizes a unique blend of traditional and modern elements, with various cultural events and exhibitions enhancing the visitor experience [3] Group 2 - The Ocean One project is part of a larger 2.4 million square meter complex that includes residential, commercial, and office spaces, contributing to regional economic development [4] - The project showcases the company's capability in developing and operating large-scale urban complexes, with successful projects in multiple cities [4] - The company has received recognition for its light-asset service capabilities, securing contracts for key commercial projects in various locations [4]
太古地产行政总裁:去年零售客流有5%的增长,要在不确定中谋发展|最前线
3 6 Ke· 2025-04-17 05:51
Group 1 - Despite the global luxury market facing challenges, Swire Properties reported a 5% increase in retail foot traffic in mainland China [1] - Swire Properties remains optimistic about the future of its retail business, noting improvements in retail sales since the fourth quarter of the previous year, with a stable trend expected to continue into the first quarter of 2025 [1] - The company aims to seek stable development amidst uncertainties in the retail industry, focusing on becoming a preferred partner for brands seeking quality collaborations [1] Group 2 - Chengdu Taikoo Li, a flagship property of Swire Properties in mainland China, celebrated its 10th anniversary with an exhibition showcasing its unique blend of commerce and culture [4] - The anniversary event included a documentary that highlights the development and stories behind Chengdu Taikoo Li, emphasizing its low-density space and environment-driven planning [4][5] - Since its upgrade in 2022, Chengdu Taikoo Li has introduced over 215 new brands, including several regional and national first stores, enhancing its position as a premier retail destination [5] Group 3 - Notable brands that have opened stores in Chengdu Taikoo Li include Cartier, Dior, Goyard, LOEWE, Louis Vuitton, and Tiffany & Co., with some stores setting sales records nationally and globally [6] - Swire Properties currently operates six completed projects in mainland China, including locations in Beijing, Shanghai, Guangzhou, and Chengdu, with several more projects under development [6]