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夏日消费观察丨石家庄“织音1953” :从工业遗址到潮流中心
Sou Hu Cai Jing· 2025-07-26 13:18
Core Viewpoint - The transformation of the former cotton spinning factory site in Shijiazhuang into the "Zhi Yin 1953" creative park represents a successful blend of historical preservation and modern cultural innovation, attracting a diverse crowd and revitalizing the local economy [1][12][20] Group 1: Project Overview - "Zhi Yin 1953" covers an area of 202 acres with a total construction area of 138,000 square meters, including 53,000 square meters of renovated old site [7][8] - The park has achieved a rental rate of 95.9% for its renovated areas, indicating strong demand for its creative spaces [7][8] - Since its opening in May, the park has attracted over 800,000 visitors, averaging 10,000 visitors daily, establishing itself as a new landmark for night economy in Shijiazhuang [8][12] Group 2: Cultural and Economic Impact - The park features a variety of entertainment and dining options, with over 60% of its revenue coming from specialty dining and nighttime entertainment [7][8] - The "Dida Dida Sports Factory," a flagship store, offers over 30 activities for all ages, enhancing family-friendly entertainment options [7][8] - The project has successfully integrated local cultural elements, showcasing Hebei's unique culinary and artistic heritage, thus attracting both local and out-of-town visitors [5][12] Group 3: Financial Support and Investment - The initial investment for the "Zhi Yin 1953" project was 650 million yuan, with a loan of 250 million yuan provided by the Industrial and Commercial Bank of China, covering nearly 40% of the total investment [14] - The financial backing has been crucial for maintaining high construction quality and preserving historical elements during the renovation process [14] Group 4: Broader Trends in Industrial Heritage - The success of "Zhi Yin 1953" is part of a larger trend in Hebei, where multiple projects are revitalizing industrial heritage through cultural creativity, with total investments exceeding 5 billion yuan [15][20] - The approach varies from high-end commercial developments to community-focused projects, emphasizing the importance of local identity and avoiding homogenization [18][20]