Core Viewpoint - The article discusses the rise of immersive dining experiences in China, particularly those themed around ancient Chinese court banquets, which have become popular among young people seeking novelty and cultural engagement [5][29]. Group 1: Market Trends - The immersive dining market in China has seen significant growth, with the number of projects increasing by 303.4% from 2019 to 2023, and the market size growing by 266.8% to reach 1.082 billion yuan by the end of 2023 [24]. - Various restaurants are now offering unique thematic dishes, such as "calligraphy beef," which combines culinary art with high prices, exemplifying the trend of blending culture with dining [24][27]. Group 2: Customer Experience - Customers are willing to spend hundreds of yuan for the experience of dressing in traditional costumes and enjoying performances while dining, with costs for makeup and seating varying significantly [11][12]. - The dining experience often includes small portion sizes and a lack of memorable flavors, leading some customers to feel that the food quality does not match the high expectations set by the immersive environment [17][19]. Group 3: Service and Atmosphere - The service style in these immersive dining experiences can be polarizing; while some customers appreciate the elaborate service and atmosphere, others find it overwhelming or distracting from the dining experience [20][22]. - The article highlights that the ideal immersive dining experience should balance the visual and cultural elements with high-quality food, ensuring that the culinary aspect remains central to the experience [31].