Core Viewpoint - Several scenic spots have recently implemented free admission policies to lower entry barriers for tourists and stimulate secondary consumption [1][4]. Group 1: Scenic Spots Implementing Free Admission - Emei Mountain A (000888.SZ) announced a shareholder reward activity from December 1, 2025, to January 31, 2026, allowing eligible shareholders to enter the scenic area for free [2]. - Huangshan Tourism (600054.SH) will offer free admission to eligible shareholders from November 22 to November 30, 2025, at various scenic areas [2]. - Lingyin Feilai Peak and Chaka Salt Lake have also announced free admission policies for all visitors starting December 1, 2025 [3]. Group 2: Reasons Behind Free Admission Policies - The implementation of free admission is driven by declining profits and a reliance on a single revenue model from ticket sales [4][5]. - Emei Mountain A reported a revenue of approximately 733 million yuan for the first three quarters, a decrease of 9.06% year-on-year, and a net profit of about 234 million yuan, down 3.98% [4]. - Huangshan Tourism's third-quarter revenue was 595 million yuan, a year-on-year increase of 3.05%, but its net profit decreased by 17.17% [4]. Group 3: Shift Towards Secondary Consumption - The tourism industry has traditionally relied heavily on ticket sales, making it vulnerable to seasonal fluctuations [5]. - By eliminating ticket fees, scenic spots aim to attract more visitors, leading to increased secondary consumption in areas such as dining, accommodation, and shopping [5]. - The success of free admission policies in places like Tianya Haijiao and Luhuitou has demonstrated the potential for boosting local economies through increased secondary spending [5].