Core Viewpoint - The strategic partnership between Juran Zhijia and Meituan aims to create a new home consumption model that integrates online precision marketing with offline immersive experiences, setting a benchmark for digital transformation in the industry [1] Group 1: Digital Marketing Innovations - Juran Zhijia has developed a comprehensive digital marketing system that includes cloud marketplaces, cloud merchants, and cloud guides, enhancing its "people-goods-scene" collaborative ecosystem [3] - The collaboration with Meituan expands Juran Zhijia's traffic strategy, leveraging Meituan's vast public traffic to provide more targeted and personalized user experiences [3][4] - The partnership focuses on optimizing transaction processes, creating a complete transaction loop from in-store consumption to online feedback and data accumulation [3] Group 2: Ecosystem Synergy - The collaboration enhances both B-end merchant digital empowerment and C-end user precision operations, aiming to improve consumer experiences and merchant operational efficiency [5] - Meituan's data analysis capabilities will allow for precise targeting of Juran Zhijia's marketplace and brand merchant information to potential customers based on various user tags [5] - The integration of Juran Zhijia's and Meituan's systems will streamline operations and enhance the visibility and sales opportunities for merchants [5] Group 3: Implementation Strategies - Ahead of the upcoming 618 shopping festival, Juran Zhijia and Meituan have customized multi-dimensional incentive policies to boost sales activity [6] - The partnership will provide traffic subsidies and commission discounts to enhance online exposure and conversion rates during the promotional period [6][7] - Over a thousand stores will be launched on Meituan, with digital renovations and promotional products being made available to maximize sales during the peak shopping season [7] Group 4: Future Outlook - The partnership signifies a deep integration of local physical marketplaces with online local services, redefining the ecosystem logic of new retail in the home furnishing sector [8] - Future explorations may include the integration of smart home solutions with local lifestyle services, making home renovations an immediate and accessible experience [8] - The collaboration is expected to foster innovative scenarios that contribute to high-quality development in the industry [8]